The main venue of the 2024 World Snow Day and International Children’s Ski Festival was successfully held in Yinchuan, Ningxia.

On January 21st, 2024, the main venue of the 2024 World Snow Day and International Children’s Ski Festival was successfully held in Mingcui Lake Ski Resort, Yinchuan. More than 2,000 teenagers, parents, ice and snow enthusiasts and tourists on the scene experienced the health and happiness of ice and snow sports together, and promoted ice and snow sports.

The activity aims to consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports", help rural revitalization, promote the deep integration of sports, tourism and cultural industries, let "cold" resources release the "hot" effect, and inject "sports kinetic energy" into economic and social development. The event was hosted by the International Ski Federation, the Winter Sports Management Center of the State Sports General Administration, the Sports Bureau of Ningxia Hui Autonomous Region and the Yinchuan Municipal People’s Government.

After the launching ceremony of frugality and simplicity, without losing the ice and snow and local characteristics, many contents were carried out on the spot, such as the popular ice and snow fun experience, the international children’s skiing festival, the youth ice and snow sports public welfare lecture hall, the youth free public welfare skiing, and the ice and snow cultural characteristic experience. Among them, the popular ice and snow fun activities are divided into five individual competitions for teenagers and six parent-child competitions. Children and their parents interact closely on the ice and snow playground, get close to nature, visit the ice and snow in person, and feel the charm and fun of ice and snow sports. Li Jiajun, the world champion, led ice and snow sports coaches and social sports instructors to tell personal sports stories and growth experiences to 100 teenagers in the public welfare lecture hall for youth ice and snow sports, and taught them safety knowledge and skiing skills. During the International Children’s Ski Festival and the special experience activities of ice and snow culture, 200 teenagers who registered by appointment participated in skiing, snow circle, ice and snow paradise and other activities for free, and experienced the fun of skiing and the charm of ice and snow sports.

World Snow Day and International Children’s Ski Festival is a skiing promotion activity for young people all over the world, which was established by the International Ski Federation. The China regional activity of World Snow Day and International Children’s Ski Festival in 2024 was settled in Yinchuan, Ningxia for the first time, which is also the first time that Yinchuan held an international mass ice and snow event. During the 2023-2024 ice and snow season, Ningxia adopted the mode of regional linkage, ice and snow combination, sports integration and outstanding characteristics, and held the Ningxia Ice and Snow Sports Festival as a whole. By holding dozens of events such as the launching ceremony of the tenth national mass ice and snow season (Ningxia Branch) and the fourth ice dragon boat race in Yinchuan, it promoted the development of sports integration and shared the development achievements of ice and snow sports with the masses.

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Original title: "The main venue of the 2024 World Snow Day and International Children’s Ski Festival was successfully held in Yinchuan, Ningxia"

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