A year, 100,000 Great Wall cannons staged "Great Wall Speed"

Crossing the threshold of 100,000 vehicles a year, the Great Wall Cannon led the pickup truck market and staged the Great Wall speed.

In recent years, with the implementation of the policy of lifting the ban on pickups in many parts of the country, pickups with better practicability and passability than cars and SUVs have gradually entered the public’s field of vision, and gradually formed the pickup culture in China. Great Wall Motor took advantage of this east wind to launch the Great Wall Gun, and then began a rapid growth process. On October 26th, the Great Wall Gun officially rolled off the assembly line at Chongqing Smart Factory of Great Wall Motor. This achievement took only one year.

In order to thank the users and celebrate the Great Wall Gun crossing the threshold of 100,000 vehicles, Great Wall Motor brought a "Let’s Fire Supersonic Electronic Syllables", and invited Summer, phonograph band, poly-C band and other powerful singers to sing, with DJ singing and dancing. In addition, Great Wall pickup truck has also released a brand-new user operation strategy, fully releasing "user value" and truly realizing "user-centered"!

Looking back on the development process, although Great Wall Motor began with pickup trucks, Great Wall pickup trucks truly achieved brand independence and became the fourth largest brand of Great Wall Motor after Haval, Wei and Euler. It was on September 28, 2018, and the time was not long. After the brand became independent, the Great Wall pickup truck was officially put into production in August of the following year. Ten thousand vehicles were put into production in less than a hundred days, and 100,000 vehicles have been achieved so far, which is only over a year. Its development speed is surprising.

Today, the Great Wall Gun already owns passenger pickup trucks, commercial pickup trucks and off-road pickup trucks, which fully cover the needs of vehicles in all circles and meet the increasingly diversified market changes. With the support of rich product matrix, the Great Wall Cannon resisted the impact of the epidemic. In September this year, the sales volume reached 11,200, and the sales volume exceeded 10,000 for five consecutive months, once again defending the single-model sales champion in the pickup truck market. With the help of Great Wall Cannon, the cumulative sales volume of Great Wall pickup trucks in the first three quarters of this year was 160,351 vehicles, up 63% year-on-year, accounting for nearly 50% of the entire pickup truck market.

In addition to the charm of the product itself, the basic support behind the product is also an important reason for the rapid development of the Great Wall Gun. Chongqing Smart Factory of Great Wall Motor, which held the off-line ceremony of the Great Wall Gun, is the fifth full-process vehicle production base of Great Wall Motor in the world and the production base of Great Wall Gun, which took 14 months to complete and put into production. Relying on Chongqing, Great Wall Motor can radiate Chengdu-Chongqing Economic Zone, run through the Yangtze River Economic Belt to the east, cover the whole Southeast Asian market by Trans-Asian Railway to the south, and radiate the vast northwest region by relying on the advantages of Chongqing-New Europe Railway to the west, which makes Great Wall Motor closer to the market terminal and provides powerful conditions for sales.

It is worth mentioning that the Great Wall pickup truck always takes users as the center and insists on creating with users. Among them, the Great Wall Gun will help the elevation survey of Mount Everest in 2020, build the Great Wall Gun Road Asia International Championship and Motorcycle Culture Festival, escort the Beijing bicycle race and Himalayan extreme cross-country running, and play Alashan, etc., with the brand-new gameplay of "cross-border, circle and co-creation", and build a full-scene pickup truck life for users, so that more consumers love pickup trucks.

On this electronic syllable, Great Wall Motor even announced that it has launched a brand-new user operation strategy in an all-round way, with the core of meeting users’ needs, built a full-dimensional user service platform, created a new life of full-scene pickup trucks, and promoted the rapid development of pickup truck culture in China.

Specifically, first, build a user interaction platform: build a pickup truck culture base camp in China with the concept of fully upgraded digital user service. Second, promote the development of pickup truck refitting culture: integrate professional refitting cooperation, provide professional services and events for car owners, and build an exclusive circle of riders. Third, build a multi-level growth system for users: create a travel guidebook, where to play, how to play, and in one step.

Standing at a new starting point of 100,000 vehicles and starting again with a brand-new user operation strategy, the future Great Wall Gun will also use the APP-centered artillery alliance to comprehensively cover everything related to the Great Wall Gun and users, and create a new era of pickup truck life with users. The Great Wall Cannon will also help the Great Wall pickup truck out of a unique road of globalization of China automobile.

Text/Beiqing-Beijing Headline Wenchong