Want to buy Yuanxiao and buy glutinous rice balls by mistake? The manufacturer tells you to choose tips.

On February 8, 2017, employees of Daoxiang Village in Beijing stepped up the production of Yuanxiao, which was roughly screened out. <a target='_blank' href='http://www.chinanews.com/' width=

On February 8, 2017, employees of Daoxiang Village in Beijing stepped up the production of Yuanxiao, which was roughly screened out. China News Service reporter Yang Kejia photo

  BEIJING, Beijing, February 10 (Qiu Yu) On the fifteenth day of the first month, a bowl of hot dumplings is an essential food. China is known as "Yuanxiao in the north and Tangyuan in the south". So, are Tangyuan and Yuanxiao the same food?

  How to distinguish Yuanxiao from Tangyuan?

  Many people think that Yuanxiao and Tangyuan are the same thing, but the names of the north and the south are different.

  In fact, Yuanxiao and Tangyuan are completely different, the essential difference lies in the production process: Yuanxiao is rolled out, while Tangyuan is wrapped out.

  "When making Yuanxiao, you should first make the stuffing, dip it in water, and then throw it into a container filled with glutinous rice flour and shake it; Then dip in water, continue to roll glutinous rice flour, and repeat it many times to make it gradually round and bigger. " Guo Yaping, quality director of Beijing Daoxiangcun Food Co., Ltd. told reporters that Yuanxiao is generally made by hand and is now sold.

  She said, the making method of glutinous rice balls is like wrapping jiaozi. First, dry glutinous rice flour is added with water to form dough, and then the dough is used to wrap stuffing, which is rounded and quickly frozen for easy storage. Tangyuan is mostly made by machines.

  They also have different appearances. After the Lantern Festival is cooked, there will be a "velvet head" on the surface, that is, flour floating powder. When the pot is cooked, the flour is mixed with water and the soup is milky white. Yuanxiao expands rapidly after cooking, which is bigger than glutinous rice balls. The dumpling skin is made of dry glutinous rice flour and water, which has good cohesion, smoother surface and clear boiled soup.

  In addition, from the taste point of view, Yuanxiao is more biting and has a prominent glutinous rice noodle flavor; Tangyuan is soft and glutinous, and the smell of glutinous rice is not obvious.

  Although there is a saying that "Yuanxiao is in the north and Tangyuan is in the south", Guo Yaping said that with the flow of population, the food culture is integrated, and now both Yuanxiao and Tangyuan are sold in the northern market. However, in the south, dumplings are mostly produced.

Daoxiang village workers check the stuffing of Yuanxiao. <a target='_blank' href='http://www.chinanews.com/' alt=

Daoxiang village workers check the stuffing of Yuanxiao. China News Service reporter Yang Kejia photo

  What should I pay attention to when eating Yuanxiao dumplings?

  Due to the different production techniques, the preservation methods of Yuanxiao and Tangyuan are also different.

  Eat Yuanxiao as soon as possible after buying it. Dr. Liu Xiaoyi from Beijing Center for Food Safety Monitoring and Risk Assessment pointed out that the glutinous rice flour on the outer layer of Yuanxiao made by traditional techniques is easy to absorb water, and its taste will change after cold storage, and improper storage will lead to microbial growth and deterioration. Therefore, Yuanxiao is mostly sold now, and the shelf life is mostly two or three days.

  He suggested that the freshly made Yuanxiao should be eaten as soon as possible, and those that can’t be eaten should be kept in the refrigerator and eaten as soon as possible within two days.

  Tangyuan has a longer shelf life. Liu Xiaoyi said that after quick freezing, the storage period of glutinous rice balls is generally 6 months to 12 months, the best storage temperature is below -18℃, and they can be eaten at any time during the shelf life, which is convenient and fast.

On February 8, 2017, employees of Daoxiang Village in Beijing stepped up the production of Yuanxiao, which was roughly screened out. <a target='_blank' href='http://www.chinanews.com/' width=

  On February 7, 2017, many Beijing residents bought traditional halal Yuanxiao handmade by a traditional Beijing snack bar. China News Service reporter Cui Nan photo

  Can you buy Yuanxiao dumplings in the market with confidence?

  Recently, Beijing, Tianjin, Hebei, Jiangxi and other places have conducted random inspections on Yuanxiao (glutinous rice balls), and no unqualified products have been detected.

  The reporter learned from Beijing Food and Drug Administration that as of February 7, this year, Beijing Food and Drug Administration has sampled 126 batches of Yuanxiao and Tangyuan products from manufacturers and markets. The sampling results show that all 126 samples are qualified, and the qualified rate is 100%.

  Official website, the State Food and Drug Administration, announced the sampling notices of Yuanxiao (Tangyuan) in Tianjin, Hebei, Jiangxi and other places, and the results showed that all of them were qualified.

  In addition to the traditional Yuanxiao and glutinous rice balls, there is now a kind of glutinous rice balls with colored skin on the market, which looks very good after cooking. Some people worry, "Is artificial pigment used?"

  In this regard, Liu Xiaoyi said that from the inspection of multicolored pigments by Beijing Food and Drug Administration, these pigments are made of purple, yellow and green fruit and vegetable juices, which are natural pigments in food and can be safely eaten.

Daoxiang village workers check the stuffing of Yuanxiao. <a target='_blank' href='http://www.chinanews.com/' alt=

Daoxiang Village employees step up production of Yuanxiao. China News Service reporter Yang Kejia photo

  How to choose a satisfactory dumpling?

  At present, there are many kinds of Yuanxiao and Tangyuan sold online and offline. How should consumers choose them?

  According to the "Tips for Purchasing Yuanxiao and Tangyuan" issued by Beijing Food and Drug Administration, we should choose from four aspects: brand, storage conditions, appearance and taste.

  First, choose a brand. Try to choose the products of brand enterprises with large scale and good product quality and service quality. These enterprises have strong technical force, strict quality control of raw materials, advanced production equipment, strict process control and guaranteed product quality.

  Second, look at the storage conditions. At present, most of the products sold in supermarkets are quick-frozen glutinous rice balls and Yuanxiao. Quick-frozen products should be sold under frozen conditions. Never buy products with frost or ice slag. Frost or ice slag indicates that the storage temperature of the products is unstable, which will easily lead to an increase in the acid value of the products, and will also make the microorganisms of the products exceed the standard, which will have a great impact on the product quality.

  Third, look at the appearance. A good glutinous rice dumpling, Yuanxiao, is uniform in color, basically round in shape, basically the same in size, uniform in thickness of the cortex, without stuffing, cracks, impurities visible to the naked eye and mildew spots. Bad products are dull and uneven in color, with different characters and sizes, and some are cracked and exposed.

  Fourth, by taste. A good glutinous rice dumpling, the skin is sticky and slippery, the color is white, and the stuffing is delicate; No rancidity, no odor. Poor quality glutinous rice balls are rough and inelastic, and their taste is often too sweet or oily.

The rainy day in the south is worse than the miserable competition: you haven’t seen the sun for 72 days and you tell me that the rainy season hasn’t started yet?

China Weather Network News Since December 2018, the sun has wandered in the south, and rainy weather has dominated the screen. Especially in some cities in the middle and lower reaches of the Yangtze River, the number of sunshine hours and rainy days has broken the historical record, and cities have expressed their misery. So when will it stop raining in the south? According to meteorologists, the number of rainy days in southern China is likely to be higher this spring.
Cartography/Chen Yujie
According to the statistics from December 1, 2018 to February 25, 2019, the days without sunshine in major cities in the middle and lower reaches of the Yangtze River all exceeded 50 days, the average sunshine hours were less than 2.5 hours, the average humidity was generally above 75%, and the number of precipitation days was generally 40-60 days. Among them, Changsha won a number of "firsts" and became the "worst" city in this round of continuous rain in the middle and lower reaches of the Yangtze River.
"Underwear is the hardest to dry" city-Changsha
In this round of "tragic competition" for big cities in the middle and lower reaches of the Yangtze River, Changsha became the most miserable city by virtue of four single events. The four awards are: the average sunshine time per day is the least, the average humidity is the highest, the number of consecutive "dark days" is the longest, and the total number of days with sunshine hours of 0 is the most.
According to the statistics from December 1, 2018 to February 25, 2019, the average sunshine time in Changsha is only 0.88 hours, which is equivalent to only 3.2 days of sunshine in Changsha in the past 87 days. The average humidity in Changsha reaches 86.41%, which is also the most "humid" among the big cities in the middle and lower reaches of the Yangtze River. At the same time, Changsha has a total of 72 days with zero sunshine hours. Among them, from December 19, 2018 to January 20, 2019, Changsha lasted for 33 days. In these two competitions, Changsha was the most miserable.
In view of Changsha’s highest air humidity and the lack of "sunshine", it won the title of "underwear is the hardest to dry" city.
"Rain God’s Second Hometown"-Nanchang
Nanchang won three runners-up and two runners-up in this round of "Bitter Competition" in big cities in the middle and lower reaches of the Yangtze River. Statistics from December 1, 2018 to February 25, 2019 show that the average humidity in Nanchang is 83.21%, the average sunshine hours are 1.2 hours, and there are 18 consecutive days without sunshine, ranking second in the middle and lower reaches of the Yangtze River. And its rain and snow days and sunshine days of 0 are also ranked third with 62 days and 64 days respectively.
In view of the fact that Nanchang didn’t win the five competitions in the big cities in the middle and lower reaches of the Yangtze River, but each of them entered the top three. With the achievements of Sanya in two seasons, it became the second "miserable" city in comprehensive evaluation, so it was awarded the title of "Rain God’s Second Hometown".
"Dragon King’s Favorite" City-Hangzhou
Hangzhou won the only missed "single champion" in Changsha-"the most rainy and snowy days". Statistics from December 1, 2018 to February 25, 2019 show that there were 66 days of rain and snow in Hangzhou, and Changsha was beaten by two days, becoming the first place in the "Rain and Snow Days Competition".
In addition, Hangzhou also won two medals in sunshine hours. It won the second place with 18 consecutive days of sunshine hours of zero, and became the third place in the list of "no sunshine for 64 days". In view of the fact that Hangzhou has the most "precipitation days", it was awarded the title of "Dragon King’s Favorite" city.
The return date of the sun is not fixed, and the rain is endless.
Since December 2018, there has been the longest rainy (snowy) weather in southern China since 1961. So, when will the rainy weather end? China Weather Network tells you that the return date of the Japanese question is not fixed, and the rain is endless …
The Central Meteorological Observatory predicts that there will still be rainy weather in the south in the next ten days, and the precipitation will be too large. The National Climate Center also predicts that due to the impact of El Ni? o events, there may be more rainy days in the southern region in the future spring.
Moreover, as of now, the real rainy season in the south has not yet begun! In early April, South China entered the pre-flood season, which started the rainy season in China. The pre-flood season in South China lasted until mid-June. Later, with the subtropical high moving northward, the rain belt also moved from South China to the middle and lower reaches of the Yangtze River and the Jianghuai area, forming a rainy season, which lasted until mid-July. After the end of June, affected by tropical cyclones and other systems, South China entered the late flood season in South China. In addition, Yunnan is divided into dry and wet seasons, and May to October is also its rainy season.
However, experts remind that because the rainy season is distributed in different time and space, and the rainstorm process is staged, the rain will not stay in the same place all the time, so although the south will experience some rainy periods, the "wandering sun" will always come back. (Text/Zhang Hui Cartography/Zhang Li Chen Yujie Review/Zhang Huiyuan Hu Xiao)
Reporting/feedback

Futian’s New Year’s blessing and welfare launched nine activities to enjoy beautiful scenery, taste food and buy good things.

During the New Year in Shenzhen this year, Futian District launched nine major activities. Shenzhen Business Daily reporter Tan Wei photo

Shenzhen News Network February 2, 2024(Shenzhen Business Daily reporter Liu Hongchen Xu Li) Long Xing Hu, Futian "Come to Shenzhen for the New Year, Wonderful in Futian" was grandly launched. The reporter learned from Futian District yesterday that this year, during the Chinese New Year in Shenzhen, Futian District launched nine major activities, including the Spring Festival theme light show, the Long Baofu Lion Celebration Spring Festival Parade, and the jiaozi Carnival with Urban Love, which were full of flavor. Enjoy beautiful scenery, taste delicious food and buy good things. Come to Futian to celebrate the New Year this Spring Festival.

One activity

Long Bao Fu Shi celebrates the Spring Festival.

On the fifth day (February 14th), Long Baofu Lion Celebration Spring Festival Parade will be grandly opened on Shenzhen Festival Avenue. Fuqi family phalanx, the theme phalanx for welcoming the God of Wealth, the national tide Hanfu phalanx, and the magic clown phalanx … 19 groups of parade phalanxes celebrate the Spring Festival with you.

Activity 2

Lighting performance of new year buildings

The rabbit rejoiced and resigned from the old year, and the dragon danced with He Xinchun. How to hold the sense of ceremony in the Spring Festival? Then come to Laifutian to watch the light show! From New Year’s Eve (February 9) to the eighth day of the Lunar New Year (February 17), the lighting performance of buildings in Futian Central District will be held in the Spring Festival. Thousands of lights are shining brightly, and this time, "Dragon Year Theme Spring Festival Special Edition+Brilliant New Era" will be shown, fully releasing the unique charm of Shenzhen.

Activity 3

Cultural and sports celebrities linked to He Xinchun.

From New Year’s Eve to Lantern Festival, Fukuda will also open a 100-screen video linkage, the festival Dragon Baby+Fuqi family, and Futian cultural and sports celebrities will send sincere New Year greetings to citizens and tourists through outdoor LED screens.

Activity 4

City Love jiaozi Carnival

Futian District cares for the builders in Shenzhen and welcomes the Spring Festival dumpling feast, which has been successfully held for 19 consecutive years. This year’s jiaozi Carnival of Urban Love will be held on the fifth day of the Lunar New Year’s Eve in the central street of Zhuo Yue, with five areas of "Blessing, Prosperous Tide, Blessed Heron, Blessed Dumpling and Blessed Family" on the spot. Invite citizens and tourists to visit the market, taste and make dumplings, experience Chinese New Year customs, participate in interactive games and carry out creative punching.

Activity 5

Cross-border tour of Shenzhen-Hong Kong Tongqing

During the Spring Festival, Futian will launch a 2-3-day boutique tour group in Hong Kong for different audiences in conjunction with travel agencies in the jurisdiction and cultural tourism activities in the two places during the Spring Festival.

Futian will also cooperate with social organizations in Hong Kong to organize Hanfu lovers in Hong Kong to punch in with Hanfu during the Lantern Festival and take the red fat tourist bus to visit Futian’s special routes. At the same time, 150 lucky Hong Kong people will be openly recruited to participate in the potted vegetable banquet held in Futian Village, Xiasha Village and Shuiwei Village to experience the pure walled village culture in Futian and celebrate the Happy Spring Festival!

Activity 6

Xinchun Park Tonglehui

Parade+annual customs+performing arts, market+cultural creation, this time Fukuda zoomed in and opened a new way to play in the Year of the Dragon Park! A national tide cruise line connects five parks, namely Xiangmi Park, Huanggang Park, Shenzhen Children’s Park, Caitian Park and Meilin Park, and invites citizens and tourists to punch in the cards to gather blessings, gather happiness and become a dragon, and find "new fun" in the parks for the New Year.

During the event, a special bus line was set up to cruise Jifu Solitaire, and it was easy to play around Futian Park.

Activity 7

Blessed in the Bay Area is Full My Year.

From now until February 24th, Futian will launch the "Blessed Full My Year in the Bay Area" 2024 series of activities to promote consumption in the New Year, and launch a variety of products and activities in cooperation with mainstream business districts, restaurants and hotels in the jurisdiction. Online celebrity catering+leisure and entertainment, art exhibition+life aesthetics, open a one-stop Spring Festival play in Futian business district.

Futian will also combine the "Five Parks Unicom" to create tourism, entertainment, food, housing and transportation, customize the Spring Festival tour route, and connect nature with cities, parks and business districts to create a pro-nature and borderless consumption environment for citizens and tourists. At the same time, the distribution business circle is "profit", including full discount, premium group coupons, welfare coupons, gift coupons and so on. Yongdong bus will also be opened directly to Hong Kong in conjunction with India Power Center, which will facilitate Hong Kong visitors to go directly to the business circle.

Activity 8

2024 Yingchunhua City, Futian District

The 13th Shenzhen Spring Festival Fair, the shopping park "2024 Spring Festival Fair" … Futian will create various themed New Year Fair activities in conjunction with the business circle, with a sense of atmosphere dominated by the full annual flavor.

Activity 9

New Year’s Eve welcomes the new year.

Futian has also created three sections, namely "Futian Nianli", "Futian Nianwei" and "Futian Yun Business Circle", which bring together various products such as home appliances, 3C digital products, candy and Futian New Year gift packages, so that you can "buy" new year’s goods in the cloud with one screen in your hand without leaving home.


Cold cold! Did you see the first snow in 2024?

Affected by the first cold wave in 2024, there was sporadic light snow in the western part of Chongming around midnight yesterday, and sleet in the northern part of Pudong briefly. Shanghai ushered in the first snow this year.

At 9 o’clock this morning, the temperature in most parts of the city was close to freezing point. Today, it is mainly cloudy during the day, with occasional short-term light snow in some areas. The highest temperature is only about 1℃, and the wind is strong. The wind from north to northwest is 5 and the gust is 6-7, and the wind is stronger in coastal areas along the river.

Static treasure warm reminder:

Pay attention to cold and warmth, and beware of catching a cold.

The Shanghai Central Meteorological Observatory issued a low-temperature yellow warning signal at 16: 40 on January 22, 2024: due to the influence of strong cold air, it is estimated that the minimum temperature will reach MINUS 3 degrees to MINUS 4 degrees in the morning on the 23rd and 24th, with freezing, and MINUS 5 degrees to MINUS 6 degrees in the suburbs, with severe freezing. Please pay attention to cold and warmth.

At present,

ShanghaiTwo blues and two yellowsFour warnings are high.

Defense guide:

1.Pay attention to wind and warmth when going out, and add clothes.

2.Old people and children should go out as little as possible and close the doors and windows at home.

3.Strengthen the warm-keeping measures of agricultural greenhouses and sheds.

4.The government and relevant departments should do a good job in cold wave response according to the plan.

5.Pedestrians should pay attention to anti-skid.

6.Drive carefully, keep the distance between cars, and pay attention to slow down.  

7.The government and relevant departments should do a good job in dealing with road icing according to the plan.

8.Check doors and windows, reinforce clothes racks, outdoor antennas, etc., and properly place outdoor flowerpots and other items that are easy to fall.

9.Try not to stay near glass doors and windows or billboards when going out.

10.The government and relevant departments should do a good job in dealing with strong winds according to the plan.

weather trend

Shanghai will turn sunny and cold due to the influence of cold high pressure from tomorrow, but the temperature rise is weak. The temperature will be below freezing all day tomorrow. Tomorrow morning and Wednesday morning are even more chilly, and the lowest temperature in the urban area is between MINUS 4℃ and MINUS 3℃, with freezing; The suburbs are 6℃ below zero to 5℃ below zero, with severe freezing. Although there is sunshine during the day, the temperature rise is limited under the power of cold air.

From Wednesday, the north wind gradually subsided, and the temperature began to rise slightly. By the end of the week, the highest temperature returned to double digits, but the temperature was still low in the morning and evening, so it is still necessary to keep warm and cold. On Thursday, the temperature began to rise slightly during the daytime, but the highest temperature this weekend was only about 11℃, and the temperature was still low in the morning and evening. Please continue to do a good job in cold protection and warmth. 

Why is there only sporadic snowfall in Shanghai?

Meteorologists say that the main battlefield of snowfall brought by this cold wave is not in Shanghai. Because of the powerful cold air, the snowfall has been pushed to the south. The sporadic snowfall in Shanghai for a short time is cold snow blown by cold air from the sea.

Snow is the direct condensation of water vapor in the atmosphere or the direct solidification of water droplets. Usually, there are two conditions to meet when it snows. First, there is enough water vapor to form an ice crystal layer at high altitude; Second, the appropriate temperature, that is, "the air temperature at 1500m is less than or equal to -3℃, while the ground temperature is less than 3℃", so that the snowflake will not be melted during its descent.

However, there is less water vapor supply over Shencheng today, and the water vapor at high altitude is ruthlessly driven away by cold air. It can only rely on the humid air at sea brought by the north wind to form snowfall, and the weak water vapor is only enough to bring light snow or sleet to the central and eastern parts of Shanghai.

Snow is not a common sight in Shanghai in winter. Shanghai’s maritime climate makes the temperature in winter high, and the terrain is basically a low-lying plain, which is different from the hilly terrain in Hangzhou next door. Therefore, the conditions for snow are more harsh than those in the surrounding areas. According to the meteorological data,The average number of snowfall days in Shanghai is about 5 days, and snowfall occurs from November to April, mainly in January and February.

Why can’t I see the snow?

Many netizens spit out that they are clearly in the same area, but they have not seen snow. In fact, this may be because you are not "tall" enough! The snowflake melted during the landing.

In order to see "snowflakes fluttering" on the ground, it is necessary to have certain water vapor and dynamic conditions.The key depends on the temperature distribution from high altitude to the ground.. The geographical location of Shanghai Linjiang near the sea, coupled with the relatively high temperature at sea in winter, makes the temperature distribution above us more complicated, and with the change of urban underlying surface, the precipitation phase has changed more. Sometimes "snow is fluttering" in the air, and it may turn into rain or sleet when it falls to the ground.

If you want to see the formed snowflakes,

You have to waitWhen the snowfall conditions are met

Go toA higher placeOh ~

Reporter: Li Jialing.

Photo: Li Jialing.

Video: Li Jialing

Editor: Chen Gong

Information: Shanghai Weather Release, Shanghai News Broadcasting, Shangguan News, Xinmin Evening News, and Shanghai WeChat WeChat official account.

Please indicate the official WeChat from Jing ‘an, Shanghai.

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Zhangyuan: the 19th century garden engraved in Shanghai’s memory and future.

The deserted open space has turned into a small garden, and the community has more "small fortunate"

Add a good place to punch in, and the "Chinese Dragon" with a height of 5 meters will be unveiled! The series of activities of "Dragon with Natural Spirit" kicked off.




ShangguanNo. Author: Shanghai Jing ‘an

Insight into the development trend of beauty industry in 2020

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Directory:

  • General situation of beauty industry;
  • Consumption trend of beauty cosmetics crowd;
  • Beauty marketing model and case analysis;
  • Have a good insight into beauty data;
  • Thoughts and suggestions on beauty industry.

In 2019, the retail sales of cosmetics industry in China (above designated size) reached 299.2 billion yuan, with an annual cumulative growth rate of 12.6%.

From 2012 to 2019, the cosmetic market in China showed a steady growth trend, with an annual compound growth rate of 8.0%. In 2019, the cosmetic market in China is expected to reach 425.6 billion yuan.

In 2019, the proportion of skin care products was 53.5%, and the category of cosmetics was slightly higher than that in 2018, accounting for 9.9%.

In 2019, influenced by online shopping and social new retail, the online channels of niche makeup brands rose rapidly. Online, big-name makeup accounts for 34%, and minority makeup accounts for 66%; Online, big-name makeup accounts for 49%, and minority makeup accounts for 51%.

E-commerce channels have risen rapidly, accounting for 27.4% in 2018, surpassing KA (supermarkets) and department stores to become the largest sales channel for cosmetics.

Take Polaiya, a domestic beauty head enterprise, as an example. In recent years, online e-commerce channels have achieved rapid growth, and the proportion of 2019H1 has increased to 46%.

In terms of sub-channels, offline specialty stores (CS stores) and online e-commerce are the main business channels of Polaiya.

With the development of social e-commerce, KOL’s influence has increased, and online celebrity brands such as Perfect Diary and Meimo Elmer have become popular through social planting and word-of-mouth communication.

In 2018, the brand share of cosmetics CR10 in China was 20.0%. Compared with 2012, in 2018, the number and share of domestic brands in T-10 brand have increased. Take skin care products as an example: in 2018, the top 2 skin care brands accounted for 44.6%, including 9 local brands, with a market share of 20.6%.

From 2012 to 2018, the total market share of domestic cosmetic companies ranked among the top 20 increased from 7.6% to 14.1%, with an obvious rising trend.

In 2019, the turnover of 589 domestic beauty brands in Tmall 618 exceeded 100% year-on-year, and the turnover of 183 domestic beauty brands exceeded 1000% year-on-year. Among them, the turnover rate of new brands such as Hollis, Huaxizi, Bingxili and dreamtimes. Perfect Diary reached more than 10 times.

In the beauty crowd, generation Z has the fastest consumption speed, and is more willing to spend on beauty. In 2018, the annual expenditure per capita on beauty products was 1,713 yuan, higher than other age groups.

Compared with the post-90 s, the post-95 s prefer cosmetics, and the consumption of cosmetics accounts for 35%; After 90, it is more focused on skin care products, and skin care consumption accounts for 50%.

  • From 2016 to 2019, the average annual growth rate of men’s cosmetics retail in China reached 13.5%. In 2019, the scale of men’s cosmetics market in China reached 19 billion yuan, accounting for 4.5% of the market share of cosmetics in China.
  • In 2018, the consumption rate of Tmall male beauty cosmetics was faster, and the rate of male-only brands exceeded 50% for two consecutive years. The fastest growth rate was men’s emulsion cream and men’s makeup.
  • Basic cleansing and facial cream are the main skin care products consumed by men, and they remain stable. Men’s make-up is a long category, with a year-on-year growth rate of 89% in 2018.

  • In recent years, the trend of high-end cosmetics in China has risen, and the growth rate of high-end cosmetics is obviously faster than that of mass cosmetics.
  • Driven by the upgrading of consumption and brand awareness, the post-1995 generation has become a potential group of high-end beauty consumption. From March 2018 to March 2019, Tmall had more than 50 million post-90s cosmetics, and luxury beauty products such as MAC, Estee Lauder, YSL, Givenchy and Hailan Mystery became the favorite high-end brands for post-90s.

In 2019, the online consumer groups of cosmetics in China are growing day by day. The main groups of online consumers come from second-tier cities, and the number of cities in the fourth-tier and below has expanded significantly.

In 2019, Tmall 618 data showed that nearly half of the orders for more than 100 million items came from third-to sixth-tier cities. Two days before 618, the sales of Jugoshen beauty products from cities below the third tier increased by 143% year-on-year. In 2019, the online consumption speed of young people’s beauty care in small towns reached 38%, far exceeding the speed of 16% in online cities.

In 2018, the number of brands of skin care products and make-up products increased by more than 20% compared with 2016.

Consumers spend more and more money on beauty products, and the frequency of purchasing cosmetics and the number of brands continue to rise every year.

Consumers began to pay attention to the ingredients and efficacy behind the products, and the brand targeted the development of ingredient products and marketing promotion, which caused widespread discussion in social media.

The number of products named after the whitening ingredient "nicotinamide" grew the fastest, with an increase of 752.63% in 2018 compared with 2017.

The traffic entrance of cosmetics marketing in China has been switched from CCTV-TV-Taobao-social platform in turn. The rise of social platforms has made marketing from centralized content production to "crowdsourcing creativity", and brands have achieved a new round of growth through cross-platform, cross-circle and cross-border marketing layout.

More and more consumers get information about beauty products through social media to make better content planting and shopping decisions.

Platforms such as short video/live broadcast not only provide a more direct interactive form for beauty KOL, but also provide consumers with a convenient experience of watching and buying.

More and more beauty brands put on WeChat social advertisements. In 2016-2017, the average frequency of putting on friends circle advertisements in the beauty industry increased by 81%. At the same time, more than 61% of beauty brands will continue to put on WeChat WeChat official account advertisements throughout the year to maintain brand exposure.

Personal beauty care is the most KOL category in Tik Tok/Aauto Quicker platform. KOL marketing game of short beauty video mainly includes planting grass to bring goods, buying while watching, and offline experience, which brings different experiences to fans, such as early adopters, makeup artist, and evaluating the drying list.

  • Perfect Diary creates explosions through high-density innovative social marketing, and sales have exploded since 2019.
  • The marketing channel of Perfect Diary is mainly Xiaohongshu, and the marketing strategy is to focus on small and medium-sized KOL, and focus on promoting 1-2 products in each period to create explosive products.

With short vibrato videos as the breakthrough point, Polaiya cooperated with a large number of KOL to spread and bring goods, and at the same time, combined with the promotion on content platforms such as Xiaohongshu and Weibo, the volume of products was rapidly enlarged. In July 2019, the sales volume of Polaiya’s "bubble mask" ranked first among Tmall mask products in July.

In the Tik Tok account cooperated by Polaiya, the best communication effect is to shake a good thing, and male KOL’s exaggerated video commentary has more visual impact and communication.

Half an acre of flower fields has been put into cooperation with a large number of talents and MCN institutions, and brand-related topics on the vibrato platform have received hundreds of millions of broadcasts.

The content is mainly about product evaluation, celebrities with the same style and talented people planting grass, which quickly gained a large number of young users in Weibo and Xiaohongshu.

Cross-border co-branding is the preferred marketing method of beauty brands. Guochao Cosmetics captures consumers’ hearts by creating high-value products with artistic and cultural connotations through co-branding.

Pan-IP co-branding directly broadens the brand’s consumer groups, and creative cross-border collision can trigger extensive discussion and dissemination in social media, further strengthen consumers’ awareness of brands and products, and increase product sales.

The store has added professional intelligent equipment to provide consumers with beauty services such as skin testing, facial/hand care, eyebrow trimming and makeup trial.

Service and experience are the core competitiveness of offline stores. The upgrading of experience space and service items attracts consumers to try in depth in the store, prolongs the consumption experience time and enhances the user experience and stickiness.

Shopping guide is the key contact point for enterprises to connect with consumers. BA has professional knowledge and rich sales experience, and its personal charm brings its own online celebrity temperament to transform customers.

Merrill Lynch Beauty, a chain brand of cosmetics collection, launched a live shopping guide by using the live broadcast. In two months, the live broadcast room rose by over 90,000 yuan, and the monthly sales increased by nearly 20%. The related orders generated by the live broadcast orders were nearly dry.

The COVID-19 epidemic at the end of 2019 disrupted the production order and sales rhythm of China’s beauty industry, and both physical retail and online retail were greatly impacted.

Under the epidemic situation, live broadcast and private domain traffic have become "quick-acting rescue pills" and online opening tools for many enterprises, such as Afu Essential Oil Single Brand Store and Yintai Department Store Group.

After tasting the "sweetness", Hu B Jinmeng cosmetics chain and other enterprises regard it as their new long point and the second curve to start their business.

Afu Essential Oil, a leading brand of essential oil and beauty cosmetics in China, has more than 50 counters nationwide, and only 15 stores have opened due to the epidemic.

During the epidemic, Afu essential oil mobilized more than 400 shopping guides and trainers to broadcast live at home. On Valentine’s Day, Afu essential oil sold 80,000+in one-hour live broadcast through the live broadcast tool, and the conversion rate was as high as 12%.

During the epidemic period, the special activities of Yintai’s major brands were announced and drained to Miaojie APP through BA’s circle of friends to precipitate private domain traffic. Among them, BA can get a 1% commission for sharing Miaojie goods and reaching a deal. The 24-hour "non-snoring" Miaojie APP provides online traffic for merchants to help them ease inventory pressure.

From February 7th, Yintai invited nearly famous BA to return to work at home through Taobao live broadcast and Miaojie. The sales generated by a BA live broadcast is equivalent to working in a store for a week.

Jinmeng Cosmetics Store, one of the top 100 beauty chain stores in Hubei, is mainly located in the hardest hit areas such as Hubei and Jiangxi. In a difficult situation, it readjusted its strategy, temporarily set up a live broadcast project team, and mobilized the store to broadcast live at home for 12 hours for eight days.

According to statistics, during the Valentine’s Day activities, the cumulative drainage of Jinmeng makeup live room reached 100,000 person-times, and the total sales exceeded 880,000, which reached 95% of the sales of its offline stores in just three days.

Since Q1, 2018, the sales of Zanzan Beauty Cosmetics have maintained rapid growth, which is much faster than the retail sales of cosmetics.

The number of users and the per capita purchase frequency of Zanzan Beauty Cosmetics continue to grow, which is the main driving force for the rapid growth of Zanzan Beauty Cosmetics sales.

There is an obvious sinking trend of consumers who like beauty cosmetics, and the proportion of users in third-tier and below cities has increased significantly.

Zanzan distribution platform helps beauty merchants to connect with media, small B shopkeepers and other channels, and expand sales channels through WeChat social communication, and sales continue to grow.

From the sales category of Zan distribution market, the sales of skin care account for the highest proportion, but the sales of cosmetics are fast.

Since 2019, more and more beauty businesses have sold goods through live broadcast, and there are praises for the GMV high-speed broadcast business, and the conversion rate of live broadcast transactions is higher than that of the broader market.

The proportion of cities with four-tier and below users placing orders for beauty live broadcast is significantly higher than that of beauty overall, and the Top5 provinces with the most orders are Hebei, Shandong, Guangdong, Liaoning and Henan.

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Thanks to the diversification of consumers’ choice of beauty brands, and social media has gradually become an important channel for users to obtain information, we attach importance to the rise of domestic products and cutting-edge beauty brands operated by social channels.

With the rapid rise of traffic portals on social platforms, the KOL marketing model of social delivery, graphic/short video has emerged. More and more beauty brands make explosions and release new products through short video/live broadcast platforms.

The epidemic has significantly accelerated the online and offline integration of beauty physical stores. It is suggested that beauty shops should pay more attention to online social e-commerce channels, and use shopping guide distribution, live selling, and social channels to strengthen connections with customers, which will bring performance.

 

Author: E-commerce operation little prince, WeChat WeChat official account: E-commerce operation little prince.

This article was originally published by @ e-commerce operation little prince. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Where is the limit and future of real estate?

The four major trading markets, namely, stocks, bonds, foreign exchange and real estate, have long been named as "the four lifelines of national finance", which are an important part of the national economy and an important source of residents’ wealth income.

But there was a saying in the market:Ten crises, nine real estate!

This is because there have been too many "crisis killings" caused by real estate in the past few decades.

Specifically:

In 1991, the Japanese government took the initiative to burst the real estate bubble by raising interest rates sharply and banning loans from the real estate industry, which led to a sharp drop in Japanese house prices, and then quickly triggered a crash in the Japanese stock market, leading to the emergence of Japan’s "disappearing 30 years." It can be seen that up to now, Japan’s housing prices and stock indexes have not returned to the high level of that year;

After 2000, influenced by the Internet bubble in the United States, the Federal Reserve adopted a large-scale fiscal expansion policy, which led to excessive market liquidity and excess liquidity flowing into the real estate market, which caused the US house price to rise by more than 80% in four years, resulting in a serious bubble in the US real estate market at that time.

From 2004 to 2006, the United States took the initiative to raise interest rates to control inflation, which punctured the real estate bubble. Subsequently, American residents defaulted on loans frequently, which led to a large number of bad loans in banks, which in turn triggered the "subprime mortgage crisis" and caused a more serious impact on the global economy.

Therefore, the core reason of "subprime mortgage crisis" is also the transmission influence of the collapse of American real estate prices on the financial system.

In addition to the above two classic cases, similar to the Great Depression in 1929 and the Asian financial turmoil in 1997, the real estate crisis broke out and then triggered the financial and economic crisis.

If the laws of these crises in history are analyzed in detail, we can find that there are amazing commonalities and similar conduction chains between them:

Economic recession-government’s stimulus policy-central bank’s interest rate cut-abundant liquidity-real estate bubble inflation-high inflationary pressure-government’s austerity policy-central bank’s interest rate increase-tight liquidity-real estate bubble collapse-crisis broke out and the economy declined.

It can be seen that behind the so-called "ten crises and nine real estates", it reflects the "bad consequences" caused by the government’s excessive intervention in the market and market regulation.

There are no assets in the market that only rise but not fall, but for the government, its tolerance for economic downturn is extremely low. Out of political needs (GDP growth), most officials will take excessive stimulus measures to stimulate the economy in order to get it."False prosperity".

Why does the real estate crisis easily turn into an economic crisis?

Then, how did the real estate crisis evolve into a financial crisis or even an economic crisis?

Let’s take the economic data of the United States as an example to see how much impact real estate has on the macro-economy.

First of all, from the perspective of residents’ assets: in the past 30 years, the average level of American real estate in the total assets of residents was 27.4%.In other words, real estate accounts for more than a quarter of the total assets of American residents, which is already a very high proportion.

If we switch the perspective to the proportion of non-financial assets, this proportion will rise further. In the past 30 years, the average proportion of real estate in non-financial assets of American residents was 81.4%.In other words, real estate accounts for more than 80% of the total assets of American residents, which directly affects the total wealth of residents.

Once the wealth of residents shrinks seriously, it will inevitably affect their willingness to consume, which will lead to economic recession.

Secondly, from the perspective of residents’ liabilities, this situation will become more and more serious. In the past 30 years, long-term mortgage loans accounted for 71.8% of American residents’ liabilities. In other words, more than 70% of residents’ liabilities are concentrated in the real estate side. Once the economic recession, residents’ income decline, residents’ solvency is limited, and the value of superimposed real estate falls sharply, then there will be a large-scale loan default phenomenon, which will then evolve from a real estate crisis to a financial crisis or even an economic crisis.

It is precisely because the real estate industry is so extensive that the national government will not allow large-scale collapse of the real estate industry (except Japan), and most of them will save the real estate crisis through a series of means. It can be seen that before the subprime mortgage crisis in the United States (2006), the proportion of American real estate industry in its GDP continued to decline. After the crisis broke out, the proportion of American real estate in its GDP rose rapidly from 11.1% to 12.2%; On the contrary, the financial industry in the United States has been significantly impacted, and its proportion in GDP has dropped from 7.6% to 6.8%.

That is to say, although there were "ten crises and nine real estates", by the time the crisis really broke out, the real estate industry had already "gone to waste its clothes and hidden its merits and reputation", leaving the banking and financial industry alone in a "messy situation". Under the leverage effect, there will be systematic risks in the banking and financial industry, which will lead to a greater crisis.

Think carefully and be extremely afraid-Why is real estate "sought after" by capital?

The return on investment of real estate, why the house price has been rising, and the bursting of overseas financial bubbles is also caused by real estate.

We know that the real estate industry is a capital-intensive industry, and every "big water release" will be accompanied by the rapid rise of housing prices, so why is real estate so sought after by capital?

There are four main reasons:

First of all, real estate (especially high-quality real estate) is just the need of residents’ life.There are at least two rigid housing needs in a person’s life, one is the demand for housing generated by marriage between 20 and 30; The other time is the demand for replacement houses before the age of 40-50 (in exchange for better and better property). With the birth of a large number of people every year, the market demand for real estate is continuous.

Secondly, the risk of real estate withdrawal is relatively low.As the ballast stone of the national economy, the real estate industry cannot fluctuate greatly in principle. Once the house price falls beyond expectations, it will have a serious impact on the economy, and it will also usher in public administrative intervention and regulation, which also leads to a relatively small pressure on the retreat of house prices relative to other asset prices.

Thirdly, the return on investment in real estate is relatively high.The return on investment in the real estate industry is mainly divided into two parts. One part is the return on investment brought about by the rise in housing prices (except in some countries), and the overall housing prices are rising year by year; The other is that real estate can be rented to obtain a relatively stable cash flow return. Therefore, on the whole, the comprehensive rate of return on investment in real estate is relatively high among all assets.

Finally, the holding cost of real estate is relatively low.Except for some countries that levy high property taxes, the global real estate holding cost is relatively low, which is relatively favorable among many passive income assets (such as fund custody fees and stamp duty).

Therefore, on the whole, real estate not only has continuous rigid demand, but also has three asset characteristics of low risk, high return and low holding cost, so it is not surprising that it is sought after by capital.

Therefore, in the context of loose money, capital will be relatively more favored in the real estate industry, which will greatly raise housing prices.

This is also the root of the real estate bubble!

Four fission stages of four types of housing enterprises in China

From the microscopic point of view, while the real estate bubble is forming, the excessive leverage of housing enterprises is also an important factor inducing the real estate crisis.

Chi Guangsheng, chief real estate & fixed income analyst of Essence Securities, wrote the book "Through Prosperity-The Limit and Future of Real Estate", which described in detail the four periods of the development of real estate enterprises in China and four types of radical real estate enterprises under the development of the real estate industry. This can help us "see the micro-knowledge"-reveal the "all beings" in the macro environment.

According to teacher Chi Guangsheng’s classification, China’s real estate enterprises are divided into four periods:

The first stage: before 2003-the initial stage.At this time, the domestic real estate market was in its infancy, and the policy also encouraged the development of real estate. Many housing enterprises that we are familiar with now were established in that year. At that time, the debt scale of housing enterprises increased rapidly, but the overall leverage level was not high, and most of the liabilities were below 50%.

The second stage: 2004-2013-development period.Encouraged by the policy, housing enterprises ushered in the period of expansion, and the expansion of state-owned enterprises was obviously greater than that of state-owned enterprises. Large-scale housing enterprises began to make a nationwide layout, cooperative land acquisition gradually rose, market concentration rose rapidly, and the leading tendency of housing enterprises appeared. At this time, although the leverage ratio of housing enterprises is still rising significantly, the overall level is controllable.

The third stage: 2014-2019-expansion period.Mr. Chi Guangsheng believes that expanding scale, competing for ranking, fast turnover, high leverage, cooperative land acquisition, sinking soil reserves and lax financing discipline are the mainstream development models of housing enterprises in 2014-2019.

At this stage, we can see that the amount of additional financing for housing enterprises has risen rapidly to the historical peak (the amount of additional financing reached 176.84 billion yuan in 2015).

After 2017, the issuance of US dollar bonds by housing enterprises began to increase substantially, ABS financing also began to rise, and the financial situation of housing enterprises began to deteriorate rapidly.

The fourth stage: after 2020-adjustment period.Under the restriction of the policy of "three red lines" and "two centralized loans", the development speed of housing enterprises began to slow down obviously, private enterprises were hit by liquidity and began to enter the "winter" mode, and state-owned enterprises also began to slow down their expansion and focus on steady operation.

In this macro environment, four types of radical housing enterprises have emerged, which constitutes the "chaos" of the real estate industry now-

The first category, contrarian expansion housing enterprises:Under the background of the slowdown in the growth rate of commercial housing sales in 2016 and the shift in the financing policy of housing enterprises in 2018, this type of housing enterprises still expand their land acquisition against the trend and increase their land reserves, resulting in their high leverage ratio and are currently in a liquidity dilemma.

The second category, impatient and aggressive housing enterprises:This type of real estate enterprises also increased their leverage expansion when the macro environment changed, but they mainly expanded to low-energy cities in the third and fourth tier, trying to seize the national market. However, after the tightening of the financing environment, they also suffered a serious impact and their financial situation deteriorated rapidly.

The third category, debt imbalance housing enterprises:This type of company relies heavily on overseas debt. Under the background of deteriorating financing environment, its debt fragility is significantly higher than that of other companies with diversified debt structures, and the short-term debt repayment pressure is enormous.

The fourth category, over-capitalized housing enterprises:This type of company prefers to introduce high-cost war investment and high-interest loan financing to expand its land reserve on a large scale. It is the enterprise with the strongest risk preference among the four types of enterprises. It practices the "rolling profit model" by financing the whole society through diversified projects, which is also the main reason for its current liquidity trap.

On the whole, it is an inevitable trend of the periodic development of China’s real estate enterprises that the real estate industry is "all living things" at present, and the overly radical expansion strategy is an important reason for the "chaos" in the real estate industry to some extent.

Cycle after cycle-where is the way out of the real estate cycle?

With the development of the real estate market, sinceSince 2008, China has experienced four real estate cycles:

The first round: Q3 2008-Q1 2010 (upward), Q2 2010-Q1 2012 (downward);
The second round: Q1 2012-Q1 2013 (upward) and Q1 2013-Q3 2014 (downward);
The third round: Q3 2014-Q3 2016 (upward), Q3 2016-Q3-2020 (downward);

The fourth round: Q1 in 2020-Q3 in 2020 (upward), Q3 in 2020 till now.

From the perspective of international experience, the duration of the real estate cycle (also known as the Kuznets cycle) is 15-20 years, of which the market of the American real estate cycle is about 16 years, of which the expansion phase is about 11 years and the contraction phase is about 5 years.

It is a medium-long cycle that is longer than Kichin cycle, but shorter than Kangbo cycle. Its main measure is based on population process and building construction intensity, which was put forward by economist simon smith kuznets.

Although the real estate cycle has different forms and lengths in different countries, it is certain that there is indeed a "cycle" in real estate.

With the deep adjustment of China’s real estate industry at present, the market’s expectation for real estate has dropped to freezing point, so where is the way out for future real estate?

This is the core topic of this master course!

On this Saturday, August 12th, 2023, Wall Street invited Chi Guangsheng, chief real estate & fixed income analyst of Essence Securities.Master course on real estate theme will be launched, from macro to micro, from finance to practice, from policy to market. Mr. Chi Guangsheng will spend 4-5 hours in one class to explain the real estate market in China.

Chi Guangsheng is the chief analyst of Anxin Securities’ real estate & fixed income. He has 6 years of experience in real estate project development and operation in real estate enterprises. He has not only managed projects, but also done research, and has published many reports and papers independently in Financial Research, International Financial Research and China Money Market. It can be said that his working experience has always been a close observer in the real estate industry chain, and he will share his years of research, observation, thinking and understanding of real estate with everyone in the course.

The course is divided into four modules, the macro chapter focuses on housing sales, the policy chapter focuses on real estate policy, the micro chapter focuses on housing enterprise behavior, and the asset chapter focuses on asset pricing.When studying Taoism, we should keep abreast of the changes of the times.

Has the commercial housing market in China reached its limit? Will China real estate repeat the Japanese mistakes? What is more important than "housing and not speculating"? How to fully understand China’s real estate policy? What inspiration did the defaulting housing enterprises give us? What step has the liquidity dilemma of housing enterprises developed to? What impact will real estate changes have on the pricing of large-scale assets? ….. These questions and implications will be discussed in depth in the course.

Reporting/feedback

It’s in the final stage! These places in Sichuan continue to "steam sauna" →

  Comprehensive China Weather Network Sichuan Provincial Public Meteorological Service Network Sichuan Meteorology

  today

  Entered the end of the three volts-the last volt.

  The last day of this year is from August 10th to 19th.

  Extended 40-day dog days

  It’s almost over at last!

  Faced with "can you turn off the air conditioner?" Ask questions

  Netizen said ↓

It's in the final stage! These places in Sichuan continue to "steam sauna" →

It's in the final stage! These places in Sichuan continue to "steam sauna" →

It's in the final stage! These places in Sichuan continue to "steam sauna" →

  The last stage has arrived, and the summer heat has not disappeared.

  These places need to be protected from heatstroke

  During the last days of this year, high temperatures occurred frequently in parts of Henan, Hubei, western Anhui and northern Hunan, and there were also staged high temperatures in southern Xinjiang basin, western Inner Mongolia, western Gansu and Sichuan.

It's in the final stage! These places in Sichuan continue to "steam sauna" →

  During the last days of this year, the central southern Xinjiang basin, Turpan basin and western Inner Mongolia will also experience hot and humid weather, and sauna days with high temperature and humidity may occur in central and southern Henan and central and northern Hubei, so these areas are extremely prone to heatstroke;

  Some places in southwestern Shandong, southeastern Henan, central and eastern Hubei, eastern Sichuan Basin, central and northern Hunan will also have continuous high temperature weather, which is unbearable and sultry, and belongs to areas prone to heatstroke;

  In some places, such as the southern Xinjiang basin, southern Hebei, western Anhui, northern Hunan, central and northern Jiangxi, and Sichuan basin to central and northern Chongqing, the hot weather will also brush off the sense of existence from time to time, which is a region that is prone to heatstroke.

  "Steaming on the top and boiling on the bottom" sauna days

  It will continue

  Affected by rainfall

  In the next few days, the southern part of the Yangtze River and southern China will

  The feeling of stuffy steaming will be relieved.

  But in Sichuan basin, Jianghan, northern Jiangnan and other places

  Sauna days will still be "stubborn"

  The Sichuan Meteorological Observatory predicts that there will be cloudy showers or thunderstorms in most cloudy days in the basin today, with moderate rains in Guangyuan, Mianyang, Chengdu, Ya ‘an and Meishan. The western Sichuan Plateau and Panxi area are cloudy with showers or thunderstorms.

It's in the final stage! These places in Sichuan continue to "steam sauna" →

  Although it rains frequently

  But the temperature is not low.

  Take Chengdu as an example

  Sichuan Provincial Public Meteorological Service Network shows that

  From now until next Tuesday (15th)

  The highest temperature in Chengdu is above 30℃

  The temperature began to drop on the 16th.

It's in the final stage! These places in Sichuan continue to "steam sauna" →

  High temperature online, frequent rainfall

  Humidity remains high.

  The sultry feeling is aggravated

  it seems

  Everyone has to continue to "steam sauna"

It's in the final stage! These places in Sichuan continue to "steam sauna" →

  The highest humidity in Chengdu yesterday was … 100%!

  What are the precautions for terminal health care?

  1. Don’t treat high temperature lightly. Try to avoid going out at high temperature, and use cooling equipment such as air conditioners and fans scientifically to prevent heatstroke.

  2. Blow the air conditioner in moderation. Don’t be greedy, blow the air conditioner, eat cold drinks too much, and don’t adjust the air conditioner temperature too low, so as not to hurt your yang.

  3. Pay attention to replenish water. Autumn dryness is easy to hurt the lungs. In addition to drinking water, it is also recommended to drink some soup that nourishes yin to prevent dryness and nourish the lungs.

  "sauna day" continues

  Pay attention to heatstroke prevention and cooling!

[Editor in charge:

]

Zotye Auto: The pre-loss in 2023 is 750 million yuan.

Securities Times E Company News, Zotye Automobile (000980) released its performance forecast on the evening of January 29th, and its net profit in 2023 is expected to be 750 million yuan-900 million yuan, compared with 910 million yuan in the same period last year, which narrowed the year-on-year loss. In 2023, the company’s vehicle business is still recovering, and the sales volume is small. At the same time, the company plans to make provision for asset impairment and bad debts totaling about 300 million yuan to 400 million yuan, so the overall performance is still at a loss.

Huaxia International Fashion Week ended successfully in London, England.

  Recently, Huaxia International Fashion Week, sponsored by the Organizing Committee of Huaxia International Fashion Week and undertaken by Henan Kangsheng Fashion Culture Industry Group, came to a successful conclusion in London Station, England. The event is a world-class fashion feast planned by Milan and co-organized by Shanghai Xinmo Fashion, Shanghai Lingxiu Culture and Art, Yisen Culture, Xuanyue Art Center, Anhui Gaoding Fashion Week Organizing Committee and Henan Beiye Culture Media Co., Ltd.

  Producer Li Kang, director Zhuang Ming and director Zhao Mengyuan, as well as executive directors Chen Xinyun, Wu Jiqing, Wang Xinyue and Zhang Xiaolu made a grand release in London, England on October 6, 2023, bringing an unforgettable feast of combining Chinese and Western cultures to fashion lovers around the world.

  On October 5th, the director team of the Organizing Committee of Huaxia International Fashion Week took the lead in arriving in the UK, and presented a classic and grand fashion feast for the audience in advance together with China’s well-known Gaoding clothing brands, such as unforgettable, Gu Axin, Jiayi and Mikan. The success of this Fashion Week not only shows the vitality and creativity of China’s fashion industry, but also builds a unique platform for cultural exchanges between China and the West.

  With its unique planning and organization, Huaxia International Fashion Week London Station has successfully attracted the attention and participation of many domestic and foreign fashion brands. The organizing committee of Huaxia International Fashion Week, the organizer of the event, and Henan Kangsheng Fashion Culture Industry Group, through cooperation with world-class teams such as Milan and Shanghai, laid a solid foundation for the success of Fashion Week.

  At the press conference, designers and models from China showed a series of amazing fashion works. Through cooperation with Huaxia International Fashion Week, brands such as unforgettable, Guaxin, Jiayi and Mikan have shown the unique design and excellent craftsmanship of China Gaoding clothing to the global audience. This is not only an affirmation of China’s fashion industry, but also an exploration of the integration of Chinese and Western cultures.

  Producer Mr. Li Kang said: "We hope that through Huaxia International Fashion Week, we can present the world with a unique feast that combines the fashion elements of the East and the West. This is a platform for different cultures to communicate and convey the charm of Chinese culture through the language of fashion. " His words show that Fashion Week is not only a fashion show, but also a bridge for cultural exchange.

  The success of Fashion Week cannot be separated from the careful planning and undertaking of Henan Kangsheng Fashion Culture Industry Group. This group has won numerous awards in the development of cultural industry and contributed to the rise of China fashion industry. Close cooperation with international teams makes the success of Huaxia International Fashion Week in London even more precious.

  The success of Huaxia International Fashion Week lies in the combination of China’s fashion culture and international fashion trends, presenting a unique fashion feast for the audience. This is also a powerful proof that "Made in China" has made its mark on the global fashion stage. Fashion Week provides an international stage for China designers to show their talents, and also provides an opportunity for international fashion brands to understand the China market.

  In this feast of cultural exchange between China and the West, the audience not only appreciated the beauty of fashion, but also deeply felt the collision and integration of cultures. The success of Huaxia International Fashion Week in London will undoubtedly lay a solid foundation for future cultural exchanges between China and the West and cooperation in fashion industry, and become a dazzling pearl on the international fashion stage.

The 2023 Buick LPGA Championship was announced.

On October 11th, the press conference and the launching ceremony of the 2023 Buick LPGA Championship were held in Shanghai Qizhong Garden Golf Club. As the flagship event of the world’s top women’s golf, the 2023 Buick LPGA Championship has returned ahead after three years. Eighty-one top women’s golf players from all over the world will compete fiercely on the court from October 12 to 15, and launch a strong impact on the total prize of 2.1 million US dollars and higher world rankings. At the ceremony, Buick presented Yin Ruoning, the brand golf ambassador, with a seven-seat Buick CENTURY Edition to pay tribute to her hard work and progress on the field and her historic breakthrough. 

Buick LPGA Championship is a professional women’s golf tournament held in China this year with the best lineup, the highest prize and the highest points in the world, and it is also one of the highest-level professional women’s golf events in Asia. In Shanghai, where the competition was settled, Buick LPGA Championship was selected as the brand of "Shanghai Games" and became the "city sports business card" in Shanghai. Since the event was held in 2018, the Buick LPGA Championship has attracted the best female golf professionals from all over the world to attend the event.

Among the 81 players participating in this year, there are 27 LPGA champions and 11 Grand Slam champions, accounting for nearly one third of the champions. Among them, there are not only many phenomenal new generation champions after 00, including Buick Golf Ambassador Yin Ruoning and Chinese new star Zhang Siyang, but also powerful experts such as Jiang Xiaolin, who won the two Buick LPGA championships in 2018 and 2019, and Lilia-Ukraine, who ranks first in the world. Starlight Glimmer’s top line-up and the peak matchup between the world’s top players will make this competition colorful and interesting, and bring a rare opportunity for China fans to have a top golf feast.

Lilia Wu, the world’s No.1 American, Yin Ruoning, Grand Slam champion and Buick Golf Ambassador, Jiang Xiaolin, two-time defending champion of Buick LPGA Championship, and Zhang Siyang, the representative of the new generation champion, took a group photo with the "Buick Goddess" Champions Cup.

Three Buick Golf Ambassadors have a heroic swing. From left: Lin Xiyun, Yin Ruoning and Liu Yu.

For the audience in China, the three Buick Golf Ambassadors who participated in the competition-Yin Ruoning, Lin Xiyuan and Liu Yu are undoubtedly more eye-catching. They represent the highest competitive level of women’s golf in China at present, and have achieved good results in this year’s domestic and international competitions. Among them, Yin Ruoning, who just turned 21, won the first Grand Slam title in her career in June this year, and then ranked first in the women’s golf world in September, becoming a new golf leader in China. Yin Ruoning is not only the second Chinese mainland player to win the women’s Grand Slam championship and reach the top of the world rankings after Feng Shanshan, but now, like Feng Shanshan, she has become a member of Buick Century owners’ family. As a symbolic product of Buick’s new breakthrough, CENTURY will also live up to the mission of "highlighting the achievements of the times and paying tribute to the leaders of the times". With an unprecedented luxury and respect experience, Yin Ruoning will not only get her childhood dream, but also enjoy the intelligent and comfortable experience while traveling, and better recharge her batteries to hit new heights.

Buick CENTURY pays tribute to the leading women’s golf figures in China and demonstrates the achievements of the times together.

It is worth mentioning that this year is a major breakthrough in the professional level of women golfers in China. The strength of China Women’s Corps led by three Buick Golf Ambassadors is even stronger than before, and it is expected to create a new history in this Buick LPGA Championship and in the international arena in the future. SAIC-GM Buick brand will, as always, fully support the healthy and sustainable development of golf in China, and make continuous breakthroughs together with athletes.

Editor-in-Chief: Li Ji

Text editor: Kan Jingya

Author: Ding Nan