Heavy rainfall turned to the middle and lower reaches of the Yangtze River, and Huanghuai in North China was late in autumn.

  Cctv newsAccording to China Weather Network, yesterday (18th), a new round of rainfall in the south started from the southwest, with heavy rains in Chongqing and other places. It is estimated that today and tomorrow, the rainfall will expand eastward, and many places in the middle and lower reaches of the Yangtze River will be immersed in rain, with heavy rains in Anhui and Hubei. The rain gradually weakened on Thursday and ended. Most of the north is dominated by sunny weather, especially in North China and Huanghuai areas. The temperature is higher than normal, and the autumn process is sluggish.

  The Yangtze river basin is immersed in rain, and there are heavy rains in Hubei, Anhui and other places

  Beginning on the 18th, a new round of rainfall in the south started from the southwest. Monitoring shows that yesterday, heavy rains occurred in parts of eastern Chongqing, northeastern Guizhou, southwestern Hubei, northern Hunan and southwestern Guangdong, and heavy rains (100-174 mm) fell in Chongqing Youyang, Changde, Hunan and Yangjiang, Guangdong. The maximum hourly rainfall intensity in these areas was 65-88 mm.

  Today and tomorrow, this round of rainfall will rapidly expand eastward, with obvious rain in many places in the middle and lower reaches of the Yangtze River. The Central Meteorological Observatory predicts that there will be heavy rain or rainstorm in parts of Chongqing, Guizhou, southern Jianghan, western and northern Jiangnan and other places on the 19th and 20th, and there will be heavy rain locally, with the cumulative precipitation of 30-70mm and the local area reaching 100-150mm.

  It is estimated that there will be heavy rain or rainstorm in parts of southeastern Chongqing, southern and eastern Guizhou, southern Hubei, central and northern Hunan, northwestern Jiangxi and southern Anhui, among which there will be heavy rain (100-120 mm) in western and northeastern Hunan, and there will be short-term heavy precipitation in these areas, with the maximum hourly rain intensity of 20-40 mm and the local area of 50 mm or more. In response, the Central Meteorological Observatory issued a blue rainstorm warning at 6 o’clock today.

Heavy rainfall turned to the middle and lower reaches of the Yangtze River, and Huanghuai in North China was late in autumn.

  Tomorrow, the range of heavy rainfall will be slightly reduced, and the eastern part of the south of the Yangtze River will also join the ranks of rainfall. There are moderate to heavy rains in central and eastern Yunnan, western Guangxi, southern Jianghuai and northern Jiangnan, among which there are heavy rains (50-90 mm) in parts of southeastern Anhui, southern Jiangsu, Shanghai and northern Zhejiang.

  Under the pressure of rain, the eastern part of southwest China to the middle and lower reaches of the Yangtze River will also usher in a round of cooling process from west to east. Sichuan Basin and many areas in the west and north of Jiangnan will get rid of the summer heat above 30℃, and the maximum temperature will gradually drop to about 25℃, from high to short-term low, and the summer heat will gradually recede and cool.

  On Thursday (21st), this round of rainfall weakened and ended, and there will be an interval of about 3 days along the Yangtze River. According to the current forecast, there will be another obvious rainfall process from the Sichuan Basin to the northeast of the south of the Yangtze River from 23rd to 25th. Due to the long time limit, it is necessary to pay attention to the approaching forecast in time.

  According to the statistics of the last month, the rainfall in Chongqing, Guizhou and Hubei has been on the high side. The accumulated rainfall in this round is large, accompanied by short-term heavy rainfall in many places, and the maximum hourly rainfall intensity is 40-60 mm. The southwest region is fragile in geology, so it is necessary to guard against landslides, flash floods and other disasters caused by heavy rainfall. At the same time, the rain is accompanied by short-term heavy precipitation, so it is necessary to guard against disasters such as urban waterlogging. When the rain is fierce, try not to go out and pay attention to personal safety.

  Most areas in the north are sunny, and Huanghuai in North China is sluggish in autumn.

  Recently, the rainfall in most parts of the north is scarce, and it continues to be sunny, and the temperature is higher than normal. Yesterday, there was a high temperature of 35℃ in Shijiazhuang, which was the third high temperature record in history. In mid-September, there was still a high temperature that was rare in the local area.

  It is predicted that the temperature will drop in most areas from North China, Huanghuai to Northeast China today and tomorrow. Among them, today, the decline in eastern Inner Mongolia, northern Hebei and western Northeast China can reach 4-10 C, and the temperature drop is more significant, while the rest of the decline is mostly within 4 C. Tomorrow, many places in Inner Mongolia and Northeast China will begin to warm up, and the temperature in Huanghuai in North China will continue to fall. With the development of cooling, the range of 30℃ in North China, Huanghuai and other places will gradually shrink.

  Although the temperature in North China and Huanghuai has dropped slightly, it is still higher than normal, and the process of entering autumn is sluggish. At this time all the year round, Beijing-Tianjin-Hebei, most of Shandong and most of Henan have entered autumn, but these areas are still in the summer of meteorological significance this year.

  Take Beijing as an example. Autumn is on September 11th all the year round, but it has not yet entered autumn. Since the beginning of summer on May 7th this year, as of September 17th, the summer in Beijing has reached 134 days, which is not only much longer than the 111-day summer all the year round, but also broke the local historical record of the longest summer (133 days in 2007).

Heavy rainfall turned to the middle and lower reaches of the Yangtze River, and Huanghuai in North China was late in autumn.

  Judging from the forecast for the next week, most areas in North China and Huanghuai have avoided the "care" of rain, and the weather will continue to be fine and the temperature will continue to be warmer, and the autumn in this area will continue to be delayed. Among the provincial capital cities, Beijing, Tianjin, Shijiazhuang and Zhengzhou have all entered autumn later than usual this year, and "being late" is a foregone conclusion.

  The highest temperature in the above areas will reach about 30℃ during the day, and it will be a little hot during the day, especially in the afternoon, but it will drop rapidly at night. The temperature difference between day and night is generally above 10℃, and the weather is cold. Pay attention to adding clothes to keep warm when you go out in the morning and evening.

Enjoy flowers in spring and harvest sweet fruits in summer. In the past, weeds were all over the hillside, and now pears are blossoming.

CCTV News:In March, pear blossoms in the Linguo base in Anlu City, Hubei Province have blossomed one after another, attracting countless tourists to enjoy the spring. At the moment, Yan Yan, a reporter from the reception desk, is in the pear garden. Let’s connect her.

Headquarters reporter Yan Yan:I am now in the 10,000-mu forest fruit base in Tuanshan Village, Anlu, Hubei Province, and now more than 60,000 pear trees in the base have all blossomed. At this moment, I am in the sea of flowers, and the pear blossoms all over the mountain are competing to spit, and the snow is white, like a cloud like a waterfall; Pear blossoms are clean and elegant, and the flowers are floating and refreshing. The beautiful scenery also attracted many tourists, some of whom stopped to enjoy the flowers, but more of them were busy taking pictures with their cameras to freeze the beauty of spring. According to reports, more than 300,000 tourists were received here in a spring.

This pear garden can enjoy the beautiful scenery of the flower sea in spring, and pears can be picked from May to June. In order to ensure the smooth fruiting of pear trees, farmers here are busy with spring management. Look, the farmers in this area behind me are covering the pear trees with plastic film. The function of film mulching is to control water evaporation and prevent weeds from creeping.

On the other side, a farmer standing on a stool (or a high platform) is thinning the flowering branches. Look at the tree next to me. The pear blossoms on the branches are clustered and very dense. Sparse flowers can avoid excessive flowering and fruiting, and the nutrient supply of fruit trees is insufficient. By thinning flowers and fruits, the fruit setting rate can be improved and the pear fruit can be ensured to grow full and firm.

Fruit farmers told me that the average yield per mu here is about 4000 Jin, but at present, the yield per mu of pear trees in the rich period in China can be as high as 8000 Jin. In other words, the yield per mu here is only half that of other pear trees. Although the yield is not high, the output value here is very high. Because the varieties planted at present are improved, it is a "summer Sydney" variety suitable for planting environment in hilly areas. As the name implies, "Summer Sydney" is a fresh pear with white flesh and ripe in summer. It belongs to an early mature honey pear variety in China, and the weight of a single pear ranges from 8 taels to 1 catty, with rich juice and high sweetness. The price at harvest time is about five times that of ordinary pears, which has become a veritable fruit of getting rich.

In fact, in this base of more than 10,000 mu, potted blueberries with high economic value are planted in the greenhouses next to pear trees. In addition, there are some ornamental seedlings such as begonia. Although the whole undulating mountain is very regular now, in the past, because it is located in the hills, the land is relatively barren, the benefit of crop planting is poor, and the traffic is inconvenient, most villagers go out to work, and many land on the mountain is barren. Through various attempts, the local government has selected the seedling and fruit tree industries that are relatively suitable for the geological conditions here, and absorbed the surrounding villagers to work in the base through the model of "company+cooperative+base+farmer". A more prosperous industry and a more beautiful rural environment have made people feel more happy.

What is rip current who was killed in the beach of 11 people in Zhangzhou, Fujian? How to save yourself when you encounter it?

  On the afternoon of August 14th, 17 foreigners came to the beach near Zhenkou Village, Qianting Town, Zhangpu County, and were involved in the sea. As of 22: 00 on August 14th, the rescue work was all over, among which 11 people died after being rescued, and 6 people’s vital signs were stable.

  The reporter learned from the beach near Jiangkou Village, Zhangpu County, Fujian Province that the warning line has been set up at the intersection entering the beach. On the beach where the incident happened, there was a warning sign that said, "Be safe against drowning, no swimming in the sea". Yang Huifang, a villager, was the first person who heard the call for help and went into the water to rescue him.

  Yang Huifang told reporters that the rescue coincided with the high tide of the sea, and the waves were higher than the waves. When the sea retreated, people were easily taken into the sea. He took life-saving equipment and swam to the sea, saving one person first. Due to the large number of people who fell into the water, Yang Huifang swam back to the shore to find reinforcements and rescued five more people with the villagers.

  Yang Huifang, a villager from Jiangkou Village, Zhangpu County, Zhangzhou City, Fujian Province:There are many undercurrents in the sea, which are basically complicated. For example, when the wave comes up (high tide), it seems that the water is pushed up, but after it comes up, the water is pulled back, and the water under it is pulled back. It is pushed up at the top and pulled back at the bottom. Normally, we locals are afraid to go down in this water.

  Yang Huifang said that the tides are quite rough in July and August, and the tides are different every day. Even villagers with good water quality rarely go to the sea, and this place is not a local tourist attraction. According to the tidal forecast of Fujian Ocean Forecasting Station, on August 14th, Zhangpu County appeared at 4: 56 in the morning, and the tidal height was 1.87 meters. The second is now 17: 32 pm, and the tidal height is 1.68 meters.

  What causes tourists to be caught in the waves?

  The accident site is not a scenic spot, the undercurrent is dangerous, and local villagers rarely get into the water. Even if the local warning signs were set up at the seaside, they failed to stop these tourists from playing in the water. What happened then? What caused these tourists to be caught in the waves? According to Wang Gang, the captain of Xiamen Shuguang Rescue Team who participated in the rescue, it is very likely that the victims will encounter rip current, because the normal tide will not be so sudden and violent, and only rip current has such destructive power and injury that it can pull so many people into the deep sea at once. Topographically, this beach is also likely to produce rip current.

  What is rip current? Can it be predicted? What are the characteristics?

  Wang Gang, captain of Xiamen Shuguang Rescue Team, said that the cause of this tragedy is probably that the people in distress encountered it at that time."rip current". At present, the final investigation results have yet to be given by the government.

Rip current, scientifically known as "split current", is a narrow and strong current along the coast like a beam. It flows outward in a direction perpendicular or nearly perpendicular to the coast. Rip current is extremely dangerous because of its extremely fast velocity and confusing surface calm.

  Rip current velocity is mostly 0.3&mdash per second; 1 meter, the fastest can reach 3 meters per second, and its length can reach 30-mdash; 100 meters or even longer. The flow direction is almost perpendicular to the coastline, which can quickly drag strong swimmers into deep water and cause drowning.

  Rip current will suddenly appear when people are unprepared. And it can happen in any weather conditions, and it will appear on many types of beaches. Unlike waves that make a loud noise due to violent impact, rip current will not attract people’s attention until people are trapped in it.

  How to save yourself and rescue yourself when you meet rip current?

  Wang Gang, Captain of Xiamen Shuguang Rescue Team:For rip current, there is no good way except prevention. Once you are involved in rip current, I suggest you relax, drift downstream and not struggle. Rip current normally has a roundabout area. If you are experienced and calm enough, you may get rid of this rip current, and then you can wait for the rescue. Don’t try your best to struggle against the current and go to the coast after encountering rip current. It is very difficult to do this by manpower.

  It is best to drift backwards, because drifting backwards saves the most energy. According to the site situation, it cannot be fixed in any way. If the waves were very strong at that time, drifting upward was likely to choke water. You can use sideslip or breaststroke, a more energy-saving swimming method, to keep breathing normally and consume less energy.

The rainy day in the south is worse than the miserable competition: you haven’t seen the sun for 72 days and you tell me that the rainy season hasn’t started yet?

China Weather Network News Since December 2018, the sun has wandered in the south, and rainy weather has dominated the screen. Especially in some cities in the middle and lower reaches of the Yangtze River, the number of sunshine hours and rainy days has broken the historical record, and cities have expressed their misery. So when will it stop raining in the south? According to meteorologists, the number of rainy days in southern China is likely to be higher this spring.
Cartography/Chen Yujie
According to the statistics from December 1, 2018 to February 25, 2019, the days without sunshine in major cities in the middle and lower reaches of the Yangtze River all exceeded 50 days, the average sunshine hours were less than 2.5 hours, the average humidity was generally above 75%, and the number of precipitation days was generally 40-60 days. Among them, Changsha won a number of "firsts" and became the "worst" city in this round of continuous rain in the middle and lower reaches of the Yangtze River.
"Underwear is the hardest to dry" city-Changsha
In this round of "tragic competition" for big cities in the middle and lower reaches of the Yangtze River, Changsha became the most miserable city by virtue of four single events. The four awards are: the average sunshine time per day is the least, the average humidity is the highest, the number of consecutive "dark days" is the longest, and the total number of days with sunshine hours of 0 is the most.
According to the statistics from December 1, 2018 to February 25, 2019, the average sunshine time in Changsha is only 0.88 hours, which is equivalent to only 3.2 days of sunshine in Changsha in the past 87 days. The average humidity in Changsha reaches 86.41%, which is also the most "humid" among the big cities in the middle and lower reaches of the Yangtze River. At the same time, Changsha has a total of 72 days with zero sunshine hours. Among them, from December 19, 2018 to January 20, 2019, Changsha lasted for 33 days. In these two competitions, Changsha was the most miserable.
In view of Changsha’s highest air humidity and the lack of "sunshine", it won the title of "underwear is the hardest to dry" city.
"Rain God’s Second Hometown"-Nanchang
Nanchang won three runners-up and two runners-up in this round of "Bitter Competition" in big cities in the middle and lower reaches of the Yangtze River. Statistics from December 1, 2018 to February 25, 2019 show that the average humidity in Nanchang is 83.21%, the average sunshine hours are 1.2 hours, and there are 18 consecutive days without sunshine, ranking second in the middle and lower reaches of the Yangtze River. And its rain and snow days and sunshine days of 0 are also ranked third with 62 days and 64 days respectively.
In view of the fact that Nanchang didn’t win the five competitions in the big cities in the middle and lower reaches of the Yangtze River, but each of them entered the top three. With the achievements of Sanya in two seasons, it became the second "miserable" city in comprehensive evaluation, so it was awarded the title of "Rain God’s Second Hometown".
"Dragon King’s Favorite" City-Hangzhou
Hangzhou won the only missed "single champion" in Changsha-"the most rainy and snowy days". Statistics from December 1, 2018 to February 25, 2019 show that there were 66 days of rain and snow in Hangzhou, and Changsha was beaten by two days, becoming the first place in the "Rain and Snow Days Competition".
In addition, Hangzhou also won two medals in sunshine hours. It won the second place with 18 consecutive days of sunshine hours of zero, and became the third place in the list of "no sunshine for 64 days". In view of the fact that Hangzhou has the most "precipitation days", it was awarded the title of "Dragon King’s Favorite" city.
The return date of the sun is not fixed, and the rain is endless.
Since December 2018, there has been the longest rainy (snowy) weather in southern China since 1961. So, when will the rainy weather end? China Weather Network tells you that the return date of the Japanese question is not fixed, and the rain is endless …
The Central Meteorological Observatory predicts that there will still be rainy weather in the south in the next ten days, and the precipitation will be too large. The National Climate Center also predicts that due to the impact of El Ni? o events, there may be more rainy days in the southern region in the future spring.
Moreover, as of now, the real rainy season in the south has not yet begun! In early April, South China entered the pre-flood season, which started the rainy season in China. The pre-flood season in South China lasted until mid-June. Later, with the subtropical high moving northward, the rain belt also moved from South China to the middle and lower reaches of the Yangtze River and the Jianghuai area, forming a rainy season, which lasted until mid-July. After the end of June, affected by tropical cyclones and other systems, South China entered the late flood season in South China. In addition, Yunnan is divided into dry and wet seasons, and May to October is also its rainy season.
However, experts remind that because the rainy season is distributed in different time and space, and the rainstorm process is staged, the rain will not stay in the same place all the time, so although the south will experience some rainy periods, the "wandering sun" will always come back. (Text/Zhang Hui Cartography/Zhang Li Chen Yujie Review/Zhang Huiyuan Hu Xiao)
Reporting/feedback

Romantic Direct Attack on Movie Channel —— The Third Lushan International Love Movie Week


Special feature of 1905 film network "Ignorance is also a kind of romance!" At the theme ceremony of the third Lushan International Love Film Week, the director who was in the "Flowers" sent handwritten golden sentences from afar, redefining the myth of "not knowing the true face" of the ancients. Before the body arrives, light and shadow come first. After a lapse of 28 years, a film led the fate of "Sunglasses King" and Lushan Mountain from ignorance to mutual understanding; The movie channel also uses the most romantic way to build a bridge between Lushan Mountain and the audience of the whole network.


王家卫手写信


8月20日,电影频道推出“直击第三届庐山国际爱情电影周”融媒体直播活动,十小时浪漫呈现本届电影周各项精彩。



在星光与爱意交相辉映的主题盛典之外,直播镜头写意式记录上映42年来对于一座山与几代人的影响,解读经典爱情电影中的穿搭时尚与情感哲思,不仅将电影周“庐山恋,恋庐山”的主题推至热搜,更真正将庐山电影之恋投射进千万直播观众的眼帘与心间。


电影频道直播间主持人郭玮


恋上庐山·四十二年情深不断,岁月不败银幕时尚


入选“中国影史经典爱情电影”推荐片单,占尽天时地利人和的电影《庐山恋》毫无意外。主题盛典现场,影片男主角在领受荣誉时重读片中经典台词,引发到场影人的集体“回忆杀”。“希望我们不断地庐山恋,不断地恋庐山!”


42年前,电影《庐山恋》横空出世,收获全国观众热烈反响及金鸡百花重要奖项,为中国爱情电影开启新的纪元。时至今日,郭凯敏仍以“庐山山民”骄傲自居。重访山中拍摄景点,他透过直播镜头分享着与张瑜猛灌白酒抵御寒冷的趣事,也对片中在当年惊世骇俗的吻戏给出回应。


"Neither of us had ever been in love at that time, and that kiss was very pure." But there is a "thrilling" moment behind this shallow kiss on the cheek. "At that time, a reporter on the other side of the mountain was taking a sneak shot. As young actors, we were also very young, which was equivalent to artificially creating some pressure. This scene was also filmed three times."


Guo Kaimin returns to the location of romance on lushan mountain.


This "New China’s First Kiss on Screen" was shown in romance on lushan mountain Cinema for 42 years. This theater, named after romance on lushan mountain, continues to set the Guinness World Record, and has also become a must-see stop for tourists to punch in Lushan Mountain.


"We saw this movie in the 1980s, and this time we are here to relive the old dream." A Tianjin audience who will watch "romance on lushan mountain" with his wife again, when interviewed live, felt that it was this innovative film that presented the details of young people’s love, shaped their own love view and was the deepest emotional memory of their youth.


Romance on lushan mountain cinema


Lushan Mountain is a leisurely place in the world. Talking about the Lushan International Love Film Week, which came to the third year, Wang Bin, deputy secretary and director of the Party Committee of Lushan Administration and deputy secretary and mayor of Lushan Municipal Committee, pointed out that internationality and innovation are the characteristics of this film week. In addition to inviting many internationally renowned filmmakers to participate online and offline, they also innovatively introduced young and fashionable activities such as "Love Lushan" short film season and love flash.


Wang Bin, Deputy Secretary and Director of the Party Committee of Lushan Administration, and Deputy Secretary and Mayor of Lushan Municipal Committee, introduced the film week.


For 42 years, the fashion beauty of romance on lushan mountain is unbeaten. Wei Li, editor-in-chief of the video platform of the 1905 movie network, vividly remembers the fashion show of Zhou Jun, the heroine of "romance on lushan mountain" played by Zhang Yu, in which the vivid colors and materials are even more regarded as the creator of love space. "Wearing in movies often leads to the fashion of an era, and the reason why it doesn’t seem abrupt in the film is precisely because it comes from life."


Wei Li, Editor-in-Chief of Video Platform of 1905 Movie Network


Taking the modeling creativity in recent years’ film works and the fashion items displayed on the spot as examples, Li Zhou, a film and television modeling director and Li Na, a fashion designer, who visited the 1905 live studio successively, both found the beauty of simplicity in retro design. Like many designers, Li Na once dreamed of making her own clothes walk on the runway with supermodels. "But in fact, it is the most proud to make ordinary people like you and me dress in fashion and satisfaction."


Film and television modeling director Li Zhou

Fashion designer Li Na (first from right)


Falling in love with movies, immortals and couples have golden sentences, and there are still myths on the love screen.


If the romance summarized by Wong Kar-wai with "ignorance" is too abstract, then the sweet display of more guests in the live broadcast will convey the different ways of writing the word "love" concretely and slightly.


Couples who made their debut in a large-scale event were hired as ambassadors of this Lushan International Love Film Week. In front of the heart-shaped wall at the entrance ceremony, Sun Honglei looked at his wife happily and joked, "Don’t watch love movies, just watch me.". When he read the love essay written on the eve of the ceremony, he even choked up and cried. "He is for the sake of what? The answer is: because of love. "


Image ambassadors Sun Honglei and Wang Jundi.


Gina Alice Redlinger, who brought the theme song of the love song and dance film to play and sing on the stage at the ceremony, kept her lover’s name on her lips all the time in the previous live interview. If a movie is used to describe their love, Gina chooses to name that life work Lang Lang and Gina.


In the name of the recommended film, the filmmaker made a "boastful" confession to his wife, Alice Chan, who came on stage together, and generously admitted that Chen Weishi, who was pursuing one of the "Five Golden Flowers" in Class 85 of Chinese Opera that year, saw this classic film with more beautiful songs and beauties.


Zhang Guangbei and Alice Chan.


In addition to Five Golden Flowers, romance on lushan mountain and Chongqing Forest, it was also selected as "the classic love movie of China film history" by China Film Foundation, 1905 Film Network, China Film Criticism Society and other institutions. Under the creation of the film channel director team, the recommendation link is solemn and romantic, and it fits the characteristics of different films, and the joint promotion and honored guests set up interesting links.


As a guest presenter of Chongqing Forest, film critics and screenwriters put on sunglasses at the scene to read a speech for Wong Kar-wai, creating a surprise scene of "ignorance". In the live interview, as one of the judges, he also revealed the difficult but happy selection process for the audience. "The classic is not to watch it once and never watch it again, but to want to watch it if you have nothing to do. I just wanted to watch it for two minutes but I couldn’t stop and watch it again. This is a classic."


Shi Hang interprets classic love movies.


In order to further reveal the classics of these love masterpieces, experts in the field of emotion and film were specially invited to sit in the live broadcast room of the movie channel to interpret them.


In the view of emotional writer Su Qin, the series of comedies of A Chinese Odyssey are all about the wounds of love. From the emotional level, what she saw was "we don’t know what we want in love", and the classic of love movies is that their love is the philosophy of life.


Emotional expert Su Qin interprets A Chinese Odyssey


In addition to professional interpretation of romance on lushan mountain and other love classics, Ni Jun, an associate professor of the Central Academy of Drama, also brought a short film "Cong Cong" created by the Chinese opera student team for the short film season of "Love Lushan Mountain", showing young students’ understanding and reflection on love in different eras through their trip to Lushan Mountain at the turn of the year.


Ni Jun introduced the short film "Cong Cong" created by the team of Chinese opera students in the "Love Lushan Film and Television Short Film Season"


At the end of the theme ceremony, many filmmakers jointly announced the annual love film as a film with the audience in romance on lushan mountain Cinema. Through the video connection, the young director shared the interesting shooting and took us back to those very "spiritual" life pictures in the film.


Lucky audience in romance on lushan mountain Cinema unveiled the annual love film: Love Myth.


Starting from the classics, soar to the future. Movies that share a better life, with the enthusiastic participation of more young filmmakers, will also create more myths for love on the screen.


After the Hundred Flowers Event, the movie channel kept busy in August, offering three high-quality live media-melting activities, namely "Believe in the Power of the Audience" 2022 Weibo Movie Night, "Direct Attack on Beijing International Film Festival" 2022 and "Direct Attack on the Third Lushan International Love Movie Week", which were deeply planned and carefully produced at the gala evening and live broadcast program levels, giving consideration to both professionalism and mass, attracting many powerful filmmakers and guests to participate, and the activities were hot for topics.


The host of the admission ceremony, Li Dan and Roman, explored the backstage.


During the year, a number of large-scale film cultural activities will follow. With the high expectations given by the public, the movie channel will live up to its good image and social influence in the eyes of viewers and netizens, and continue to offer more loving answers with creativity and sincerity.


The All-Star Game of China Volleyball Super League will be held in Linyi in January 2024.

China Youth Daily, Beijing, December 25th (reporter Ci Xin from Zhongqing Daily, Zhongqing.com) The press conference of 2023-2024 China Volleyball Super League All-Star Game was held in Beijing this afternoon. It is reported that this season’s All-Star Series of China Volleyball Super League will be held in Linyi Olympic Sports Park Gymnasium from January 12th to 14th, 2024.
At the press conference. Photo courtesy of the event organizer
In the just-concluded All-Star Voting of China Volleyball Super League, online voting attracted 153,711 people to participate, and after excluding some abnormal votes (66,500) monitored in the background, the valid votes were 922,552. In the final online voting of fans, Gong Xiangyu, the assistant of Jiangsu Zhongtian Iron and Steel Women’s Volleyball Team, won the "Vote King" with 39,961 votes, and Li Yingying, the main attack of Tianjin Bohai Bank Women’s Volleyball Team, ranked second with 34,285 votes. Zhai Dejun, the main player of Shandong Ruchen Men’s Volleyball Team, won 13,973 votes. Li Yongzhen, the deputy attacker of Zhejiang Deqing Men’s Volleyball Team, ranked second with 10,862 votes.
Combining the voting results of experts and media, the final all-star lineup is:
Women’s volleyball coach:Wang Zhiteng, An Jiajie, Shi Hairong, Wang Baoquan
Women’s volleyball players:
Main attack:Li Yingying Wu Mengjie Zhuang Yushan Wang Yun Hong
Zhonghui mikhailovich Miao Yi Wen Bei er
Auxiliary attack:Yuan Xinyue Wang Yuanyuan Wan Ziyue Gaoyi
Yang Hanyu Vuckova Zeng Jieya Planingsek
Meet:Gong Xiangyu Zhou Yetong Zheng Yixin Ouyang Qianqian
Second biography:Yao Di Diao Linyu Xu Xiaoting Xie Shengyu
Free defender: Wang Mengjie Ni Feifan Yang Yuning Xu Jianan
Men’s volleyball coach:Shen Qiong Zhang Qiyong Li Mu Liu Guangxin
Men’s volleyball players:
Main attack:Zhai Dejun Deng Xinpeng Zhang Binglong Esfandiar
Kubiak Wang Bin Li Lei Chen Xilong
Auxiliary attack:Li Yongzhen Dai Haibo Geng Xin Peng Shikun
Lu Tiancheng Maxim Sandoval Valley Jiafeng
Meet:Gu Qinfan Jingyi Wang Zhang Guanhua Wen Zihua
Second biography:Wang Hebin, Guo Cheng, Sinica Mitic
Free defender: Yang Yiming Li Tianle Qu Zongshuai Qi Jiahao
According to reports, the organizing Committee will select people to form a group by video connection in early January, and divide the all-star lineup into two teams, men’s and women’s.
The All-Star Game series officially opened on January 12th. January 13th is the theme activity day, and there are many activities, including volleyball stars entering the campus to further promote and spread volleyball. It also arranged for fans to watch the players’ training sessions at close range. As the welfare of fans and friends, in the evening, we specially arranged a star player meeting for fans, which will include close communication and interaction, interviews with lucky fans, cushion games, signature photos and other links.
On the morning of January 14th, the players will walk into the Yimeng Revolutionary Memorial Hall, a red education base in Linyi, to relive the years of the Red Revolution and inspire the patriotic feelings of the players. In the afternoon, the All-Star Match will be held. Four teams, male and female, will present a wonderful match for everyone, which will be the annual heavyweight star event of China volleyball.
As the organizer of the event, Linyi has made careful preparations for the reception and ticketing of the event.
Source: China Youth Daily client
Reporting/feedback

The US media commented on eight domestically produced cars that were the most naked. Are you really not afraid of being laughed at when driving these cars on the road?

Design is a magical thing because it needs inspiration.

Where did the inspiration come from?

It is likely to come from other models, and the result of the design is also likely to see the shadow of others, especially in the initial stage of independent brands. This technique is not uncommon.

So, what are the most naked models that independent brands imitate directly? An American media has rated these eight models.

The pure electric development of the Great Wall is in full swing, especially the Euler brand, which focuses on pure electric cars, has attracted much attention.

The appearance of its punk cat is even more surprising. What is surprising is that such a design will be mistaken for a four-door version of the Volkswagen Beetle in the distance.

Obviously, Euler just wants to play retro, and the combination screen and flashy design of the interior feel like being in a ballroom in the 1940s.

This is for female consumers.

The name of Toyota Land Cruiser is well-known in the off-road industry. After seeing the price of its used car, it can definitely be used as a wealth management product.

However, domestic independent brands started the idea of this car, which is Hengtian L4600.

This car looks like a land cruiser, but it’s really cheaper for the whole sense.

Strangely, the report about the L4600 said that it has a luxurious leather-wrapped interior and a 4.6-liter V8 engine under the hood, but like the appearance, the driving experience is not the same.

Beijing Benz Beijing Benz, the relationship between Beijing and Mercedes is inextricably linked, and even the products are like their own brothers, and Beijing BJ80 is one of them.

Obviously, this car is imitating Mercedes-Benz G-Class and has existed for a long time.

Recently, it has updated its LCD instrument, central control system and satellite navigation system, but its temperament is far from that of Mercedes-Benz G-Class.

In terms of power, it is equipped with a 3.0-liter V6 turbocharged engine, and of course, its performance and price are far less than those of Mercedes-Benz G-Class.

Since BAIC has imitated Mercedes-Benz G-Class, why not imitate its high-performance 6X6 version of AMG?

After adding a row of wheels and cloaks, its off-road appearance is really exciting.

But perhaps this is the only exciting appearance, because although it is equipped with a 2.3T turbocharged engine, this engine was bought by BAIC from GM in 2009, and the overall technology is relatively old, so it is not necessary to talk about performance.

Of course, it also has a six-wheel drive system to support the scene.

In 2020, DOLPHIN was first released at the domestic auto show. From that moment, Chevrolet’s legal department took action to discuss whether this appearance has constituted infringement.

This appearance is too similar to the first Corvette C1.

Although it is a retro appearance, the sense of science and technology in the car is obviously stronger, and LCD instruments and electric seats are fully equipped.

The acceleration of the 1.5T engine is not fast, even hesitant, but because it is a hybrid, the time of zero hundred is 5.9 seconds.

And at the price of 598,000 yuan, it definitely takes courage to buy it.

If you think Lamborghini Urus or Porsche Cayenne is too expensive, you might as well take a look at Beiqi Magic Speed C60.

Because, the front face is like Lamborghini Urus, and the tail is like Porsche, which is combined into one piece.

TOP Gear, a well-known automobile media, has also vomited.

As the first coupe SUV of BAIC, Magic Speed C60 is really embarrassing to show people in such a gesture.

This mid-level SUV is equipped with a 2.0T turbocharged engine with a maximum horsepower of 184PS and a peak torque of 285N.m, which is matched with a 6-speed manual or 8-speed automatic gearbox.

The price range is within 0.2 million/200 thousand. Will you buy such a car?

There is no doubt that the design of Zotye SR8 mainly comes from Porsche Macan, which is why Zotye is called Bao Shitai.

This car also allowed Porsche executives to personally observe at the auto show.

Different from Porsche, this car has a manual transmission, and its engine is a 2.0T engine from Mitsubishi with a maximum horsepower of 192PS.

This is naturally incomparable with Porsche, and the selling point of this car is enough to cause traffic, and Zotye’s purpose has been achieved.

This is a car launched by Hanlong Automobile in 2019, and the price ranges from 159,800 yuan to 243,800 yuan.

From the appearance, it can be seen that this brand is true love for Land Rover, and it has ruthlessly said that a lot of elements of Range Rover are used by me.

Moreover, in the interior, the lifting shift knob also appeared in it. With the LCD screen and high-brightness decorative board, the visual sense of high-grade interior was still very good in the models of independent brands at that time.

It is reported that this handlebar has moved the chassis and suspension design of Land Rover from Land Rover.

Of course, the power of the 2.0T turbocharged engine and the off-road performance of the four-wheel drive system are not at the same level as Land Rover.

Then the company has difficulties in operation, and this car will probably go away.

Perhaps in the design patent, the design changes in details cannot constitute infringement, but this charm will eventually escape the eyes of consumers.

Maybe some consumers just go for it.

Seeing these eight cars, I can’t help but sigh that Pi Chi Tai is still far behind BAIC.

Cold cold! Did you see the first snow in 2024?

Affected by the first cold wave in 2024, there was sporadic light snow in the western part of Chongming around midnight yesterday, and sleet in the northern part of Pudong briefly. Shanghai ushered in the first snow this year.

At 9 o’clock this morning, the temperature in most parts of the city was close to freezing point. Today, it is mainly cloudy during the day, with occasional short-term light snow in some areas. The highest temperature is only about 1℃, and the wind is strong. The wind from north to northwest is 5 and the gust is 6-7, and the wind is stronger in coastal areas along the river.

Static treasure warm reminder:

Pay attention to cold and warmth, and beware of catching a cold.

The Shanghai Central Meteorological Observatory issued a low-temperature yellow warning signal at 16: 40 on January 22, 2024: due to the influence of strong cold air, it is estimated that the minimum temperature will reach MINUS 3 degrees to MINUS 4 degrees in the morning on the 23rd and 24th, with freezing, and MINUS 5 degrees to MINUS 6 degrees in the suburbs, with severe freezing. Please pay attention to cold and warmth.

At present,

ShanghaiTwo blues and two yellowsFour warnings are high.

Defense guide:

1.Pay attention to wind and warmth when going out, and add clothes.

2.Old people and children should go out as little as possible and close the doors and windows at home.

3.Strengthen the warm-keeping measures of agricultural greenhouses and sheds.

4.The government and relevant departments should do a good job in cold wave response according to the plan.

5.Pedestrians should pay attention to anti-skid.

6.Drive carefully, keep the distance between cars, and pay attention to slow down.  

7.The government and relevant departments should do a good job in dealing with road icing according to the plan.

8.Check doors and windows, reinforce clothes racks, outdoor antennas, etc., and properly place outdoor flowerpots and other items that are easy to fall.

9.Try not to stay near glass doors and windows or billboards when going out.

10.The government and relevant departments should do a good job in dealing with strong winds according to the plan.

weather trend

Shanghai will turn sunny and cold due to the influence of cold high pressure from tomorrow, but the temperature rise is weak. The temperature will be below freezing all day tomorrow. Tomorrow morning and Wednesday morning are even more chilly, and the lowest temperature in the urban area is between MINUS 4℃ and MINUS 3℃, with freezing; The suburbs are 6℃ below zero to 5℃ below zero, with severe freezing. Although there is sunshine during the day, the temperature rise is limited under the power of cold air.

From Wednesday, the north wind gradually subsided, and the temperature began to rise slightly. By the end of the week, the highest temperature returned to double digits, but the temperature was still low in the morning and evening, so it is still necessary to keep warm and cold. On Thursday, the temperature began to rise slightly during the daytime, but the highest temperature this weekend was only about 11℃, and the temperature was still low in the morning and evening. Please continue to do a good job in cold protection and warmth. 

Why is there only sporadic snowfall in Shanghai?

Meteorologists say that the main battlefield of snowfall brought by this cold wave is not in Shanghai. Because of the powerful cold air, the snowfall has been pushed to the south. The sporadic snowfall in Shanghai for a short time is cold snow blown by cold air from the sea.

Snow is the direct condensation of water vapor in the atmosphere or the direct solidification of water droplets. Usually, there are two conditions to meet when it snows. First, there is enough water vapor to form an ice crystal layer at high altitude; Second, the appropriate temperature, that is, "the air temperature at 1500m is less than or equal to -3℃, while the ground temperature is less than 3℃", so that the snowflake will not be melted during its descent.

However, there is less water vapor supply over Shencheng today, and the water vapor at high altitude is ruthlessly driven away by cold air. It can only rely on the humid air at sea brought by the north wind to form snowfall, and the weak water vapor is only enough to bring light snow or sleet to the central and eastern parts of Shanghai.

Snow is not a common sight in Shanghai in winter. Shanghai’s maritime climate makes the temperature in winter high, and the terrain is basically a low-lying plain, which is different from the hilly terrain in Hangzhou next door. Therefore, the conditions for snow are more harsh than those in the surrounding areas. According to the meteorological data,The average number of snowfall days in Shanghai is about 5 days, and snowfall occurs from November to April, mainly in January and February.

Why can’t I see the snow?

Many netizens spit out that they are clearly in the same area, but they have not seen snow. In fact, this may be because you are not "tall" enough! The snowflake melted during the landing.

In order to see "snowflakes fluttering" on the ground, it is necessary to have certain water vapor and dynamic conditions.The key depends on the temperature distribution from high altitude to the ground.. The geographical location of Shanghai Linjiang near the sea, coupled with the relatively high temperature at sea in winter, makes the temperature distribution above us more complicated, and with the change of urban underlying surface, the precipitation phase has changed more. Sometimes "snow is fluttering" in the air, and it may turn into rain or sleet when it falls to the ground.

If you want to see the formed snowflakes,

You have to waitWhen the snowfall conditions are met

Go toA higher placeOh ~

Reporter: Li Jialing.

Photo: Li Jialing.

Video: Li Jialing

Editor: Chen Gong

Information: Shanghai Weather Release, Shanghai News Broadcasting, Shangguan News, Xinmin Evening News, and Shanghai WeChat WeChat official account.

Please indicate the official WeChat from Jing ‘an, Shanghai.

Maybe you want to see it again.

Breaking through difficulties and blocking points, frequently appearing "100%" and exploring new paths … Jing’ an "two old transformations" round residents’ dream of living in peace

Breaking through difficulties and blocking points, frequently appearing "100%" and exploring new paths … Jing’ an "two old transformations" round residents’ dream of living in peace

Zhangyuan: the 19th century garden engraved in Shanghai’s memory and future.

The deserted open space has turned into a small garden, and the community has more "small fortunate"

Add a good place to punch in, and the "Chinese Dragon" with a height of 5 meters will be unveiled! The series of activities of "Dragon with Natural Spirit" kicked off.




ShangguanNo. Author: Shanghai Jing ‘an

The lottery prize of 60.35 million yuan will be unclaimed for one month or will be invested in public welfare funds.

  A lottery prize of more than 60 million yuan has been suspended for more than a month and has not been claimed so far. On November 28, 2017, the 2017140th issue of the two-color ball was opened. In the current period, 16 first prizes were awarded, with a single prize of more than 6.03 million yuan. Among them, the first prize of 10 notes came from Fucai Sales Station No.10470400 in Xicheng District, Beijing, and all the first prizes of 10 notes came from a lottery ticket, with a prize of 60.35 million yuan. However, the Beijing Youth Daily reporter learned from people familiar with the matter that the grand prize winner has not yet appeared to receive the award.

  Recently, the reporter of Beiqing Daily visited the lottery shop that broke the grand prize and learned that the winner was an old lottery player at the lottery station, but the staff said that his personal information was inconvenient to announce. The staff said that there is still nearly one month before the deadline for receiving the grand prize, and if there is any abandonment of the prize, the prize will be invested in the public welfare fund.

  event

  60 million bonus has been unclaimed for a long time.

  On the evening of November 28th, 2017, Fucai two-color ball won the lottery in the No.2017140th issue, with the red balls being 21, 22, 25, 28, 29 and 30, and the blue ball being 08. In the current period, the first prize of 16 bets was awarded, and the single bet bonus was as high as 6.03 million yuan.

  That night, in the Fucai Sales Station located in You ‘anmen Street, Xicheng District, the station claimed that Christina didn’t notice anything special about the lottery that night. With the announcement of the lottery numbers of the two-color ball, the first prize of 10 bets came to Fucai Station in Zhang Haiqing. Interestingly, these 10 jackpots, a total of 60.35 million grand prizes belong to one person.

  However, more than a month has passed since the news of the lottery, and the grand prize winner has not yet appeared to receive the prize. Some netizens speculate that the winner may not know the news of his winning, or he didn’t expect the grand prize to come at all, and accidentally damaged the ticket face.

  The reporter of Beiqing Daily learned that according to the regulations, the effective redemption period of Fucai bonus is 60 days (including 60 days) from the day after the draw. The grand prize of more than 60 million yuan announced on the evening of November 28, 2017 is still within the effective redemption period, and it is not known whether it will eventually be received.

  According to public reports, the abandonment of the Welfare Lottery Award has appeared in Beijing. In 2007, one of the four bets "Seven Stars Lottery" bought by a decoration worker in Beijing won 5 million in the lottery, but after he bought the lottery ticket, he returned to his hometown in Anhui by train to take care of his sick father-in-law, missed the redemption period and lost 5 million.

  visit

  The lottery store recalled that the winner was an old lottery player.

  The ten million prize for the two-color ball comes from Fucai Sales Station in Youanmen Street, Xicheng District, which claims that Christina has been operating here for more than ten years.

  The lottery station is located in the residential building, which is very inconspicuous from the outside, and the interior decoration is also very simple. The lottery number chart is hung on the wall, and there are two lottery players in the house who are absorbed in studying the lottery trend. In the conspicuous position of the sales desk, there is a gold first prize medal.

  Zhang Haiqing told the reporter of Beiqing Daily that the lottery station had only won the second prize before this, and the first prize was the first time. "(November 2017) On the morning of the 29th, I received a phone call from the Welfare Lottery Center in Xicheng District, only then did I know that we had won a ten million grand prize of 10-note two-color balls."

  Because the lottery station in Zhang Haiqing is located in a residential building, most customers who usually patronize are old lottery players. The staff of the lottery station revealed that the winner of the 10 million grand prize was a man who bought lottery tickets here for two or three years, but since the news of winning the prize came out, the man never appeared in the lottery station again.

  The staff recalled that the lottery players who won the first prize were all selected by machine, and a total of 100 yuan was invested in five bets and ten times. "Because the winner’s information involves personal privacy, it is not convenient to disclose it. At present, other lottery players are envious when they hear the news of winning, but no one pays too much attention to whether the bonus is collected."

  extend

  Failure to win the prize within 60 days will be regarded as abandonment of the prize.

  On the afternoon of December 29, 2017, the reporter of Beiqing Daily called the Beijing Welfare Lottery Distribution Center. The staff said that it was not convenient to disclose the personal information of the winners for the sake of protecting the personal privacy of the lottery.

  The staff also introduced that according to Article 25 of the Regulations on Lottery Management, lottery winners should take the winning lottery ticket to the designated place to redeem the prize within 60 natural days from the date of drawing, and those who fail to redeem the prize within the time limit will be regarded as abandoning the prize. Thirty-first provisions, overdue bonuses, into the lottery public welfare fund.

  On January 1st, the reporter of Beiqing Daily learned from people familiar with the matter that it has been more than one month since the first prize of 2017140, and the grand prize winner has not yet received the prize at the designated place. Text/reporter Zhang Xiangmei Intern reporter Zhang Yulin

Insight into the development trend of beauty industry in 2020

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Directory:

  • General situation of beauty industry;
  • Consumption trend of beauty cosmetics crowd;
  • Beauty marketing model and case analysis;
  • Have a good insight into beauty data;
  • Thoughts and suggestions on beauty industry.

In 2019, the retail sales of cosmetics industry in China (above designated size) reached 299.2 billion yuan, with an annual cumulative growth rate of 12.6%.

From 2012 to 2019, the cosmetic market in China showed a steady growth trend, with an annual compound growth rate of 8.0%. In 2019, the cosmetic market in China is expected to reach 425.6 billion yuan.

In 2019, the proportion of skin care products was 53.5%, and the category of cosmetics was slightly higher than that in 2018, accounting for 9.9%.

In 2019, influenced by online shopping and social new retail, the online channels of niche makeup brands rose rapidly. Online, big-name makeup accounts for 34%, and minority makeup accounts for 66%; Online, big-name makeup accounts for 49%, and minority makeup accounts for 51%.

E-commerce channels have risen rapidly, accounting for 27.4% in 2018, surpassing KA (supermarkets) and department stores to become the largest sales channel for cosmetics.

Take Polaiya, a domestic beauty head enterprise, as an example. In recent years, online e-commerce channels have achieved rapid growth, and the proportion of 2019H1 has increased to 46%.

In terms of sub-channels, offline specialty stores (CS stores) and online e-commerce are the main business channels of Polaiya.

With the development of social e-commerce, KOL’s influence has increased, and online celebrity brands such as Perfect Diary and Meimo Elmer have become popular through social planting and word-of-mouth communication.

In 2018, the brand share of cosmetics CR10 in China was 20.0%. Compared with 2012, in 2018, the number and share of domestic brands in T-10 brand have increased. Take skin care products as an example: in 2018, the top 2 skin care brands accounted for 44.6%, including 9 local brands, with a market share of 20.6%.

From 2012 to 2018, the total market share of domestic cosmetic companies ranked among the top 20 increased from 7.6% to 14.1%, with an obvious rising trend.

In 2019, the turnover of 589 domestic beauty brands in Tmall 618 exceeded 100% year-on-year, and the turnover of 183 domestic beauty brands exceeded 1000% year-on-year. Among them, the turnover rate of new brands such as Hollis, Huaxizi, Bingxili and dreamtimes. Perfect Diary reached more than 10 times.

In the beauty crowd, generation Z has the fastest consumption speed, and is more willing to spend on beauty. In 2018, the annual expenditure per capita on beauty products was 1,713 yuan, higher than other age groups.

Compared with the post-90 s, the post-95 s prefer cosmetics, and the consumption of cosmetics accounts for 35%; After 90, it is more focused on skin care products, and skin care consumption accounts for 50%.

  • From 2016 to 2019, the average annual growth rate of men’s cosmetics retail in China reached 13.5%. In 2019, the scale of men’s cosmetics market in China reached 19 billion yuan, accounting for 4.5% of the market share of cosmetics in China.
  • In 2018, the consumption rate of Tmall male beauty cosmetics was faster, and the rate of male-only brands exceeded 50% for two consecutive years. The fastest growth rate was men’s emulsion cream and men’s makeup.
  • Basic cleansing and facial cream are the main skin care products consumed by men, and they remain stable. Men’s make-up is a long category, with a year-on-year growth rate of 89% in 2018.

  • In recent years, the trend of high-end cosmetics in China has risen, and the growth rate of high-end cosmetics is obviously faster than that of mass cosmetics.
  • Driven by the upgrading of consumption and brand awareness, the post-1995 generation has become a potential group of high-end beauty consumption. From March 2018 to March 2019, Tmall had more than 50 million post-90s cosmetics, and luxury beauty products such as MAC, Estee Lauder, YSL, Givenchy and Hailan Mystery became the favorite high-end brands for post-90s.

In 2019, the online consumer groups of cosmetics in China are growing day by day. The main groups of online consumers come from second-tier cities, and the number of cities in the fourth-tier and below has expanded significantly.

In 2019, Tmall 618 data showed that nearly half of the orders for more than 100 million items came from third-to sixth-tier cities. Two days before 618, the sales of Jugoshen beauty products from cities below the third tier increased by 143% year-on-year. In 2019, the online consumption speed of young people’s beauty care in small towns reached 38%, far exceeding the speed of 16% in online cities.

In 2018, the number of brands of skin care products and make-up products increased by more than 20% compared with 2016.

Consumers spend more and more money on beauty products, and the frequency of purchasing cosmetics and the number of brands continue to rise every year.

Consumers began to pay attention to the ingredients and efficacy behind the products, and the brand targeted the development of ingredient products and marketing promotion, which caused widespread discussion in social media.

The number of products named after the whitening ingredient "nicotinamide" grew the fastest, with an increase of 752.63% in 2018 compared with 2017.

The traffic entrance of cosmetics marketing in China has been switched from CCTV-TV-Taobao-social platform in turn. The rise of social platforms has made marketing from centralized content production to "crowdsourcing creativity", and brands have achieved a new round of growth through cross-platform, cross-circle and cross-border marketing layout.

More and more consumers get information about beauty products through social media to make better content planting and shopping decisions.

Platforms such as short video/live broadcast not only provide a more direct interactive form for beauty KOL, but also provide consumers with a convenient experience of watching and buying.

More and more beauty brands put on WeChat social advertisements. In 2016-2017, the average frequency of putting on friends circle advertisements in the beauty industry increased by 81%. At the same time, more than 61% of beauty brands will continue to put on WeChat WeChat official account advertisements throughout the year to maintain brand exposure.

Personal beauty care is the most KOL category in Tik Tok/Aauto Quicker platform. KOL marketing game of short beauty video mainly includes planting grass to bring goods, buying while watching, and offline experience, which brings different experiences to fans, such as early adopters, makeup artist, and evaluating the drying list.

  • Perfect Diary creates explosions through high-density innovative social marketing, and sales have exploded since 2019.
  • The marketing channel of Perfect Diary is mainly Xiaohongshu, and the marketing strategy is to focus on small and medium-sized KOL, and focus on promoting 1-2 products in each period to create explosive products.

With short vibrato videos as the breakthrough point, Polaiya cooperated with a large number of KOL to spread and bring goods, and at the same time, combined with the promotion on content platforms such as Xiaohongshu and Weibo, the volume of products was rapidly enlarged. In July 2019, the sales volume of Polaiya’s "bubble mask" ranked first among Tmall mask products in July.

In the Tik Tok account cooperated by Polaiya, the best communication effect is to shake a good thing, and male KOL’s exaggerated video commentary has more visual impact and communication.

Half an acre of flower fields has been put into cooperation with a large number of talents and MCN institutions, and brand-related topics on the vibrato platform have received hundreds of millions of broadcasts.

The content is mainly about product evaluation, celebrities with the same style and talented people planting grass, which quickly gained a large number of young users in Weibo and Xiaohongshu.

Cross-border co-branding is the preferred marketing method of beauty brands. Guochao Cosmetics captures consumers’ hearts by creating high-value products with artistic and cultural connotations through co-branding.

Pan-IP co-branding directly broadens the brand’s consumer groups, and creative cross-border collision can trigger extensive discussion and dissemination in social media, further strengthen consumers’ awareness of brands and products, and increase product sales.

The store has added professional intelligent equipment to provide consumers with beauty services such as skin testing, facial/hand care, eyebrow trimming and makeup trial.

Service and experience are the core competitiveness of offline stores. The upgrading of experience space and service items attracts consumers to try in depth in the store, prolongs the consumption experience time and enhances the user experience and stickiness.

Shopping guide is the key contact point for enterprises to connect with consumers. BA has professional knowledge and rich sales experience, and its personal charm brings its own online celebrity temperament to transform customers.

Merrill Lynch Beauty, a chain brand of cosmetics collection, launched a live shopping guide by using the live broadcast. In two months, the live broadcast room rose by over 90,000 yuan, and the monthly sales increased by nearly 20%. The related orders generated by the live broadcast orders were nearly dry.

The COVID-19 epidemic at the end of 2019 disrupted the production order and sales rhythm of China’s beauty industry, and both physical retail and online retail were greatly impacted.

Under the epidemic situation, live broadcast and private domain traffic have become "quick-acting rescue pills" and online opening tools for many enterprises, such as Afu Essential Oil Single Brand Store and Yintai Department Store Group.

After tasting the "sweetness", Hu B Jinmeng cosmetics chain and other enterprises regard it as their new long point and the second curve to start their business.

Afu Essential Oil, a leading brand of essential oil and beauty cosmetics in China, has more than 50 counters nationwide, and only 15 stores have opened due to the epidemic.

During the epidemic, Afu essential oil mobilized more than 400 shopping guides and trainers to broadcast live at home. On Valentine’s Day, Afu essential oil sold 80,000+in one-hour live broadcast through the live broadcast tool, and the conversion rate was as high as 12%.

During the epidemic period, the special activities of Yintai’s major brands were announced and drained to Miaojie APP through BA’s circle of friends to precipitate private domain traffic. Among them, BA can get a 1% commission for sharing Miaojie goods and reaching a deal. The 24-hour "non-snoring" Miaojie APP provides online traffic for merchants to help them ease inventory pressure.

From February 7th, Yintai invited nearly famous BA to return to work at home through Taobao live broadcast and Miaojie. The sales generated by a BA live broadcast is equivalent to working in a store for a week.

Jinmeng Cosmetics Store, one of the top 100 beauty chain stores in Hubei, is mainly located in the hardest hit areas such as Hubei and Jiangxi. In a difficult situation, it readjusted its strategy, temporarily set up a live broadcast project team, and mobilized the store to broadcast live at home for 12 hours for eight days.

According to statistics, during the Valentine’s Day activities, the cumulative drainage of Jinmeng makeup live room reached 100,000 person-times, and the total sales exceeded 880,000, which reached 95% of the sales of its offline stores in just three days.

Since Q1, 2018, the sales of Zanzan Beauty Cosmetics have maintained rapid growth, which is much faster than the retail sales of cosmetics.

The number of users and the per capita purchase frequency of Zanzan Beauty Cosmetics continue to grow, which is the main driving force for the rapid growth of Zanzan Beauty Cosmetics sales.

There is an obvious sinking trend of consumers who like beauty cosmetics, and the proportion of users in third-tier and below cities has increased significantly.

Zanzan distribution platform helps beauty merchants to connect with media, small B shopkeepers and other channels, and expand sales channels through WeChat social communication, and sales continue to grow.

From the sales category of Zan distribution market, the sales of skin care account for the highest proportion, but the sales of cosmetics are fast.

Since 2019, more and more beauty businesses have sold goods through live broadcast, and there are praises for the GMV high-speed broadcast business, and the conversion rate of live broadcast transactions is higher than that of the broader market.

The proportion of cities with four-tier and below users placing orders for beauty live broadcast is significantly higher than that of beauty overall, and the Top5 provinces with the most orders are Hebei, Shandong, Guangdong, Liaoning and Henan.

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Thanks to the diversification of consumers’ choice of beauty brands, and social media has gradually become an important channel for users to obtain information, we attach importance to the rise of domestic products and cutting-edge beauty brands operated by social channels.

With the rapid rise of traffic portals on social platforms, the KOL marketing model of social delivery, graphic/short video has emerged. More and more beauty brands make explosions and release new products through short video/live broadcast platforms.

The epidemic has significantly accelerated the online and offline integration of beauty physical stores. It is suggested that beauty shops should pay more attention to online social e-commerce channels, and use shopping guide distribution, live selling, and social channels to strengthen connections with customers, which will bring performance.

 

Author: E-commerce operation little prince, WeChat WeChat official account: E-commerce operation little prince.

This article was originally published by @ e-commerce operation little prince. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.