Lantern Festival greetings 2022 short creative short sentences A complete collection of poems and ancient poems of Lantern Festival

Lantern Festival greetings 2022 short creative phrases

  1. Can you make a fortune after eating round dumplings?

  2. I hope life can be as sweet as this dumpling.

  3. I hope that in this life, there will always be someone waiting for you and returning to reunion.

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  4, this world is a pleasure, but on the last Yuan Festival, the whole family gathered around the stove to taste Yuanxiao.

  5, the Lantern Festival is full at the beginning of the month, and the human festival is celebrated in the New Year. Firewood and silver flowers spend all night, watching lanterns and guessing riddles and eating dumplings. Men and women, old and young, smile and bless their companions. May everything go well in the Lantern Festival and be happy forever!

  6. When the Lantern Festival comes, the spring will return, and the Yuan Dynasty will start laughing and laughing again. Decorated with lanterns and colorful decorations, solve riddles on the lanterns is willing to meet shoulder to shoulder. After guessing riddles, I went home and tasted dumplings and enjoyed the full moon. Life is beautiful and sweet as honey, and I am happy forever. I wish you a happy Lantern Festival!

  7. Smooth at home, smooth outside, smooth mind: smooth career, smooth future, smooth and smooth: smooth heaven and earth, smooth human feelings, smooth weather: smooth now, smooth in the future and smooth sailing! Happy Lantern Festival for the whole family!

  8, Lantern Festival, family reunion, make a wish round and round; Japanese yen, full moon, round and round; Official sources, financial resources, and both sources; The popularity and happiness are endless. Sincerely bless you: May it be your wish! Happy Lantern Festival!

Poems and ancient poems of Lantern Festival

The fifteenth night of the first month

(Tang) Su Weidao

  Silver flowers as shining Lanterns on trees blaze, This very night the bridge towards bright stars opens.

  The crowd surged, the dust float in the sky under the hoofs of the horses; Moonlight all over every corner, where people can see the moon overhead.

  The singers in the moonlight shadow, dressed up and made up, sang " the plum blossom" on one side.

  The capital has been abolished, and the timing of the jade leakage you do not rush, mo let this year only once the lantern festival night in a hurry.

Magnolia order

(Song) Su Shi

  Lantern Festival seems to be a good time to swim. What’s more, there are few lawsuits between the public and the people.

  Ten thousand people visit the spring platform, and ten miles of immortals are fascinated by the island.

  The plains are not as proud as Levin. Promote the grace of the seat and accompany the smile.

  There are guests who are drunk and affectionate, and they will not hesitate to fight drunk in Yushan.

Shengchazi Yuanxi

(Song) Ouyang Xiu

  On the fifteenth day of the first lunar month, the flower market lights are as bright as the day.

  At the end of the month, it is about dusk.

  The lantern festival on the fifteenth day of the first month of this year, the moonlight and the lights are still the same as last year.

  No longer saw last year’s old friend, tears of tears were wet to the clothes.

Shangyuanyue

Cui ye

  Don’t rush the jade leaking from the copper pot, and the iron lock will be opened all night.

  Who can sit around on the moon and smell the lights?

Watch the lights for fifteen nights

(Tang) Lu Zhaolin

  A fragrant banquet was held in Jinli, and Lan Gangyan was in his early years.

  The color is far away, and the light is far away.

  After the Chinese suspect that the stars are falling, the building is like a moon hanging.

  Don’t have a thousand smiles, come and show the front of the nine branches.

  (Blue cylinder, another blue-red version)

On the evening of January, lanterns were built in the thoroughfare and the south tower was built at night.

(Sui) Emperor Yangdi

  The Falun turns in the sky, and the Brahma sounds in the sky;

  The lamp tree shines thousands of times, and the flowers bloom seven times.

  The moon shadow is suspicious of flowing water, and the spring breeze contains night plums;

  Burning the golden land, the clock sends the glass platform.

Night light on the fifteenth day of the first month

(Tang) Zhang Hu

  Thousands of doors are unlocked, and the lights are bright. In the middle of the first month, it moved to Beijing.

  Three hundred wives danced in sleeves, and when they entered the sky, they wrote words.

Yuanye impromptu

(Tang) Han Wo

  The Lantern Festival is clear and beautiful, and the silk rain is raining to the evening.

  The laurel rabbit hides its light, clouds and leaves are heavy, and Candle dragon holds the moon and the moon bright.

  The smoke is empty, but the back is as moist as cream, and the seats are forgotten to drip.

  Let’s wait until the opening of Ji tonight, and the chariots and horses in Jiuqu will not hinder the trip.

Shangyuan Zhuzhi Ci

(Qing) Fu Zeng

  Sweet-scented osmanthus stuffing is wrapped in walnuts, and the rice is like a pearl well.

  See that Ma’s family is good at dropping powder, and try to sell Yuanxiao in the wind.

Poetry saying

  (Tang) Li Shangyin

  Emperors of all, the moonlight everywhere, such as water, the festive lantern mountain, the ornate Eclectic carriages blocked the spacious avenue.

  In his spare time, he was unable to witness the grand occasion of the lantern festival in the year of zhongxing, and had to take the Fellow to see the temple fair to meet the god of Zigu.

Shang yuan ying zhi

(Song) Cai Xiang

  There are thousands of peaks and treasures in the mountains, and the side of the door is happy and green.

  It’s not a three-night trip, but it’s also a pleasure.

  The sky is clear, leaving this evening, and the world is in harmony with chun yin.

  You should know that you have been deeply loved for more than forty years.

Qing Yu an yuan Xi

(Song) Xin Qiji

  One night’s east wind adorns a thousand trees with flowers, And blows down stars in showers.

  The BMW carving car is full of fragrance, and the phoenix is moving.

  The jade pot shines, and the fish and dragons dance all night.

  Moth, snow, willow, golden thread, laughter and fragrance go away.

  Looking for him in the crowd, I suddenly looked back.

  The man was there, in the dim light.

Yongyule

(Song) Li Qingzhao

  The sunset melts gold, and the twilight clouds combine. Where are people?

  How much do you know about spring when you dye willow smoke and blow plum flute?

  Is there no wind and rain in the Lantern Festival when the weather is in harmony?

  Come and greet BMW and thank him for his wine friends and poems.

  Zhongzhou is in its heyday, and the boudoir has more leisure. Remember to focus on three to five.

  Pave the green crown, twist the golden snow willow, and cluster the belt to fight for Chu.

  Now haggard, clouds and snow, afraid to go out at night.

  It’s better to listen to people laughing under the curtain.

night of the 15th of the first lunar month

(Song) Chen Yuyi

  It’s a beautiful day tonight, and it’s too late.

  It’s bright after the rain, and the clouds are flowing at the edge of the moon.

  Bucket handle hangs from the eaves, and the bamboos are slightly blown.

  I can’t sleep over this, and I can’t walk around the court.

  Far away, the pagoda is on the top, and several stars are red and colorful.

  Knowing how to burn a lamp in the evening, the festival is also full of meaning.

  The past dynasties can write a few poems, and they are full of precious jade.

  The crow is undecided, and it is even more lonely with Yu Du.

  In a hundred years, sorrow and joy are in a dilemma.

  Only when you are as long as you are today, loneliness will send you cold.

  That’s all about the short creative phrases of Lantern Festival greetings 2022, the poems and ancient poems of Lantern Festival!

Editor in charge: Li Xiaoling

What is rip current who was killed in the beach of 11 people in Zhangzhou, Fujian? How to save yourself when you encounter it?

  On the afternoon of August 14th, 17 foreigners came to the beach near Zhenkou Village, Qianting Town, Zhangpu County, and were involved in the sea. As of 22: 00 on August 14th, the rescue work was all over, among which 11 people died after being rescued, and 6 people’s vital signs were stable.

  The reporter learned from the beach near Jiangkou Village, Zhangpu County, Fujian Province that the warning line has been set up at the intersection entering the beach. On the beach where the incident happened, there was a warning sign that said, "Be safe against drowning, no swimming in the sea". Yang Huifang, a villager, was the first person who heard the call for help and went into the water to rescue him.

  Yang Huifang told reporters that the rescue coincided with the high tide of the sea, and the waves were higher than the waves. When the sea retreated, people were easily taken into the sea. He took life-saving equipment and swam to the sea, saving one person first. Due to the large number of people who fell into the water, Yang Huifang swam back to the shore to find reinforcements and rescued five more people with the villagers.

  Yang Huifang, a villager from Jiangkou Village, Zhangpu County, Zhangzhou City, Fujian Province:There are many undercurrents in the sea, which are basically complicated. For example, when the wave comes up (high tide), it seems that the water is pushed up, but after it comes up, the water is pulled back, and the water under it is pulled back. It is pushed up at the top and pulled back at the bottom. Normally, we locals are afraid to go down in this water.

  Yang Huifang said that the tides are quite rough in July and August, and the tides are different every day. Even villagers with good water quality rarely go to the sea, and this place is not a local tourist attraction. According to the tidal forecast of Fujian Ocean Forecasting Station, on August 14th, Zhangpu County appeared at 4: 56 in the morning, and the tidal height was 1.87 meters. The second is now 17: 32 pm, and the tidal height is 1.68 meters.

  What causes tourists to be caught in the waves?

  The accident site is not a scenic spot, the undercurrent is dangerous, and local villagers rarely get into the water. Even if the local warning signs were set up at the seaside, they failed to stop these tourists from playing in the water. What happened then? What caused these tourists to be caught in the waves? According to Wang Gang, the captain of Xiamen Shuguang Rescue Team who participated in the rescue, it is very likely that the victims will encounter rip current, because the normal tide will not be so sudden and violent, and only rip current has such destructive power and injury that it can pull so many people into the deep sea at once. Topographically, this beach is also likely to produce rip current.

  What is rip current? Can it be predicted? What are the characteristics?

  Wang Gang, captain of Xiamen Shuguang Rescue Team, said that the cause of this tragedy is probably that the people in distress encountered it at that time."rip current". At present, the final investigation results have yet to be given by the government.

Rip current, scientifically known as "split current", is a narrow and strong current along the coast like a beam. It flows outward in a direction perpendicular or nearly perpendicular to the coast. Rip current is extremely dangerous because of its extremely fast velocity and confusing surface calm.

  Rip current velocity is mostly 0.3&mdash per second; 1 meter, the fastest can reach 3 meters per second, and its length can reach 30-mdash; 100 meters or even longer. The flow direction is almost perpendicular to the coastline, which can quickly drag strong swimmers into deep water and cause drowning.

  Rip current will suddenly appear when people are unprepared. And it can happen in any weather conditions, and it will appear on many types of beaches. Unlike waves that make a loud noise due to violent impact, rip current will not attract people’s attention until people are trapped in it.

  How to save yourself and rescue yourself when you meet rip current?

  Wang Gang, Captain of Xiamen Shuguang Rescue Team:For rip current, there is no good way except prevention. Once you are involved in rip current, I suggest you relax, drift downstream and not struggle. Rip current normally has a roundabout area. If you are experienced and calm enough, you may get rid of this rip current, and then you can wait for the rescue. Don’t try your best to struggle against the current and go to the coast after encountering rip current. It is very difficult to do this by manpower.

  It is best to drift backwards, because drifting backwards saves the most energy. According to the site situation, it cannot be fixed in any way. If the waves were very strong at that time, drifting upward was likely to choke water. You can use sideslip or breaststroke, a more energy-saving swimming method, to keep breathing normally and consume less energy.

Futian’s New Year’s blessing and welfare launched nine activities to enjoy beautiful scenery, taste food and buy good things.

During the New Year in Shenzhen this year, Futian District launched nine major activities. Shenzhen Business Daily reporter Tan Wei photo

Shenzhen News Network February 2, 2024(Shenzhen Business Daily reporter Liu Hongchen Xu Li) Long Xing Hu, Futian "Come to Shenzhen for the New Year, Wonderful in Futian" was grandly launched. The reporter learned from Futian District yesterday that this year, during the Chinese New Year in Shenzhen, Futian District launched nine major activities, including the Spring Festival theme light show, the Long Baofu Lion Celebration Spring Festival Parade, and the jiaozi Carnival with Urban Love, which were full of flavor. Enjoy beautiful scenery, taste delicious food and buy good things. Come to Futian to celebrate the New Year this Spring Festival.

One activity

Long Bao Fu Shi celebrates the Spring Festival.

On the fifth day (February 14th), Long Baofu Lion Celebration Spring Festival Parade will be grandly opened on Shenzhen Festival Avenue. Fuqi family phalanx, the theme phalanx for welcoming the God of Wealth, the national tide Hanfu phalanx, and the magic clown phalanx … 19 groups of parade phalanxes celebrate the Spring Festival with you.

Activity 2

Lighting performance of new year buildings

The rabbit rejoiced and resigned from the old year, and the dragon danced with He Xinchun. How to hold the sense of ceremony in the Spring Festival? Then come to Laifutian to watch the light show! From New Year’s Eve (February 9) to the eighth day of the Lunar New Year (February 17), the lighting performance of buildings in Futian Central District will be held in the Spring Festival. Thousands of lights are shining brightly, and this time, "Dragon Year Theme Spring Festival Special Edition+Brilliant New Era" will be shown, fully releasing the unique charm of Shenzhen.

Activity 3

Cultural and sports celebrities linked to He Xinchun.

From New Year’s Eve to Lantern Festival, Fukuda will also open a 100-screen video linkage, the festival Dragon Baby+Fuqi family, and Futian cultural and sports celebrities will send sincere New Year greetings to citizens and tourists through outdoor LED screens.

Activity 4

City Love jiaozi Carnival

Futian District cares for the builders in Shenzhen and welcomes the Spring Festival dumpling feast, which has been successfully held for 19 consecutive years. This year’s jiaozi Carnival of Urban Love will be held on the fifth day of the Lunar New Year’s Eve in the central street of Zhuo Yue, with five areas of "Blessing, Prosperous Tide, Blessed Heron, Blessed Dumpling and Blessed Family" on the spot. Invite citizens and tourists to visit the market, taste and make dumplings, experience Chinese New Year customs, participate in interactive games and carry out creative punching.

Activity 5

Cross-border tour of Shenzhen-Hong Kong Tongqing

During the Spring Festival, Futian will launch a 2-3-day boutique tour group in Hong Kong for different audiences in conjunction with travel agencies in the jurisdiction and cultural tourism activities in the two places during the Spring Festival.

Futian will also cooperate with social organizations in Hong Kong to organize Hanfu lovers in Hong Kong to punch in with Hanfu during the Lantern Festival and take the red fat tourist bus to visit Futian’s special routes. At the same time, 150 lucky Hong Kong people will be openly recruited to participate in the potted vegetable banquet held in Futian Village, Xiasha Village and Shuiwei Village to experience the pure walled village culture in Futian and celebrate the Happy Spring Festival!

Activity 6

Xinchun Park Tonglehui

Parade+annual customs+performing arts, market+cultural creation, this time Fukuda zoomed in and opened a new way to play in the Year of the Dragon Park! A national tide cruise line connects five parks, namely Xiangmi Park, Huanggang Park, Shenzhen Children’s Park, Caitian Park and Meilin Park, and invites citizens and tourists to punch in the cards to gather blessings, gather happiness and become a dragon, and find "new fun" in the parks for the New Year.

During the event, a special bus line was set up to cruise Jifu Solitaire, and it was easy to play around Futian Park.

Activity 7

Blessed in the Bay Area is Full My Year.

From now until February 24th, Futian will launch the "Blessed Full My Year in the Bay Area" 2024 series of activities to promote consumption in the New Year, and launch a variety of products and activities in cooperation with mainstream business districts, restaurants and hotels in the jurisdiction. Online celebrity catering+leisure and entertainment, art exhibition+life aesthetics, open a one-stop Spring Festival play in Futian business district.

Futian will also combine the "Five Parks Unicom" to create tourism, entertainment, food, housing and transportation, customize the Spring Festival tour route, and connect nature with cities, parks and business districts to create a pro-nature and borderless consumption environment for citizens and tourists. At the same time, the distribution business circle is "profit", including full discount, premium group coupons, welfare coupons, gift coupons and so on. Yongdong bus will also be opened directly to Hong Kong in conjunction with India Power Center, which will facilitate Hong Kong visitors to go directly to the business circle.

Activity 8

2024 Yingchunhua City, Futian District

The 13th Shenzhen Spring Festival Fair, the shopping park "2024 Spring Festival Fair" … Futian will create various themed New Year Fair activities in conjunction with the business circle, with a sense of atmosphere dominated by the full annual flavor.

Activity 9

New Year’s Eve welcomes the new year.

Futian has also created three sections, namely "Futian Nianli", "Futian Nianwei" and "Futian Yun Business Circle", which bring together various products such as home appliances, 3C digital products, candy and Futian New Year gift packages, so that you can "buy" new year’s goods in the cloud with one screen in your hand without leaving home.


The US media commented on eight domestically produced cars that were the most naked. Are you really not afraid of being laughed at when driving these cars on the road?

Design is a magical thing because it needs inspiration.

Where did the inspiration come from?

It is likely to come from other models, and the result of the design is also likely to see the shadow of others, especially in the initial stage of independent brands. This technique is not uncommon.

So, what are the most naked models that independent brands imitate directly? An American media has rated these eight models.

The pure electric development of the Great Wall is in full swing, especially the Euler brand, which focuses on pure electric cars, has attracted much attention.

The appearance of its punk cat is even more surprising. What is surprising is that such a design will be mistaken for a four-door version of the Volkswagen Beetle in the distance.

Obviously, Euler just wants to play retro, and the combination screen and flashy design of the interior feel like being in a ballroom in the 1940s.

This is for female consumers.

The name of Toyota Land Cruiser is well-known in the off-road industry. After seeing the price of its used car, it can definitely be used as a wealth management product.

However, domestic independent brands started the idea of this car, which is Hengtian L4600.

This car looks like a land cruiser, but it’s really cheaper for the whole sense.

Strangely, the report about the L4600 said that it has a luxurious leather-wrapped interior and a 4.6-liter V8 engine under the hood, but like the appearance, the driving experience is not the same.

Beijing Benz Beijing Benz, the relationship between Beijing and Mercedes is inextricably linked, and even the products are like their own brothers, and Beijing BJ80 is one of them.

Obviously, this car is imitating Mercedes-Benz G-Class and has existed for a long time.

Recently, it has updated its LCD instrument, central control system and satellite navigation system, but its temperament is far from that of Mercedes-Benz G-Class.

In terms of power, it is equipped with a 3.0-liter V6 turbocharged engine, and of course, its performance and price are far less than those of Mercedes-Benz G-Class.

Since BAIC has imitated Mercedes-Benz G-Class, why not imitate its high-performance 6X6 version of AMG?

After adding a row of wheels and cloaks, its off-road appearance is really exciting.

But perhaps this is the only exciting appearance, because although it is equipped with a 2.3T turbocharged engine, this engine was bought by BAIC from GM in 2009, and the overall technology is relatively old, so it is not necessary to talk about performance.

Of course, it also has a six-wheel drive system to support the scene.

In 2020, DOLPHIN was first released at the domestic auto show. From that moment, Chevrolet’s legal department took action to discuss whether this appearance has constituted infringement.

This appearance is too similar to the first Corvette C1.

Although it is a retro appearance, the sense of science and technology in the car is obviously stronger, and LCD instruments and electric seats are fully equipped.

The acceleration of the 1.5T engine is not fast, even hesitant, but because it is a hybrid, the time of zero hundred is 5.9 seconds.

And at the price of 598,000 yuan, it definitely takes courage to buy it.

If you think Lamborghini Urus or Porsche Cayenne is too expensive, you might as well take a look at Beiqi Magic Speed C60.

Because, the front face is like Lamborghini Urus, and the tail is like Porsche, which is combined into one piece.

TOP Gear, a well-known automobile media, has also vomited.

As the first coupe SUV of BAIC, Magic Speed C60 is really embarrassing to show people in such a gesture.

This mid-level SUV is equipped with a 2.0T turbocharged engine with a maximum horsepower of 184PS and a peak torque of 285N.m, which is matched with a 6-speed manual or 8-speed automatic gearbox.

The price range is within 0.2 million/200 thousand. Will you buy such a car?

There is no doubt that the design of Zotye SR8 mainly comes from Porsche Macan, which is why Zotye is called Bao Shitai.

This car also allowed Porsche executives to personally observe at the auto show.

Different from Porsche, this car has a manual transmission, and its engine is a 2.0T engine from Mitsubishi with a maximum horsepower of 192PS.

This is naturally incomparable with Porsche, and the selling point of this car is enough to cause traffic, and Zotye’s purpose has been achieved.

This is a car launched by Hanlong Automobile in 2019, and the price ranges from 159,800 yuan to 243,800 yuan.

From the appearance, it can be seen that this brand is true love for Land Rover, and it has ruthlessly said that a lot of elements of Range Rover are used by me.

Moreover, in the interior, the lifting shift knob also appeared in it. With the LCD screen and high-brightness decorative board, the visual sense of high-grade interior was still very good in the models of independent brands at that time.

It is reported that this handlebar has moved the chassis and suspension design of Land Rover from Land Rover.

Of course, the power of the 2.0T turbocharged engine and the off-road performance of the four-wheel drive system are not at the same level as Land Rover.

Then the company has difficulties in operation, and this car will probably go away.

Perhaps in the design patent, the design changes in details cannot constitute infringement, but this charm will eventually escape the eyes of consumers.

Maybe some consumers just go for it.

Seeing these eight cars, I can’t help but sigh that Pi Chi Tai is still far behind BAIC.

The lottery prize of 60.35 million yuan will be unclaimed for one month or will be invested in public welfare funds.

  A lottery prize of more than 60 million yuan has been suspended for more than a month and has not been claimed so far. On November 28, 2017, the 2017140th issue of the two-color ball was opened. In the current period, 16 first prizes were awarded, with a single prize of more than 6.03 million yuan. Among them, the first prize of 10 notes came from Fucai Sales Station No.10470400 in Xicheng District, Beijing, and all the first prizes of 10 notes came from a lottery ticket, with a prize of 60.35 million yuan. However, the Beijing Youth Daily reporter learned from people familiar with the matter that the grand prize winner has not yet appeared to receive the award.

  Recently, the reporter of Beiqing Daily visited the lottery shop that broke the grand prize and learned that the winner was an old lottery player at the lottery station, but the staff said that his personal information was inconvenient to announce. The staff said that there is still nearly one month before the deadline for receiving the grand prize, and if there is any abandonment of the prize, the prize will be invested in the public welfare fund.

  event

  60 million bonus has been unclaimed for a long time.

  On the evening of November 28th, 2017, Fucai two-color ball won the lottery in the No.2017140th issue, with the red balls being 21, 22, 25, 28, 29 and 30, and the blue ball being 08. In the current period, the first prize of 16 bets was awarded, and the single bet bonus was as high as 6.03 million yuan.

  That night, in the Fucai Sales Station located in You ‘anmen Street, Xicheng District, the station claimed that Christina didn’t notice anything special about the lottery that night. With the announcement of the lottery numbers of the two-color ball, the first prize of 10 bets came to Fucai Station in Zhang Haiqing. Interestingly, these 10 jackpots, a total of 60.35 million grand prizes belong to one person.

  However, more than a month has passed since the news of the lottery, and the grand prize winner has not yet appeared to receive the prize. Some netizens speculate that the winner may not know the news of his winning, or he didn’t expect the grand prize to come at all, and accidentally damaged the ticket face.

  The reporter of Beiqing Daily learned that according to the regulations, the effective redemption period of Fucai bonus is 60 days (including 60 days) from the day after the draw. The grand prize of more than 60 million yuan announced on the evening of November 28, 2017 is still within the effective redemption period, and it is not known whether it will eventually be received.

  According to public reports, the abandonment of the Welfare Lottery Award has appeared in Beijing. In 2007, one of the four bets "Seven Stars Lottery" bought by a decoration worker in Beijing won 5 million in the lottery, but after he bought the lottery ticket, he returned to his hometown in Anhui by train to take care of his sick father-in-law, missed the redemption period and lost 5 million.

  visit

  The lottery store recalled that the winner was an old lottery player.

  The ten million prize for the two-color ball comes from Fucai Sales Station in Youanmen Street, Xicheng District, which claims that Christina has been operating here for more than ten years.

  The lottery station is located in the residential building, which is very inconspicuous from the outside, and the interior decoration is also very simple. The lottery number chart is hung on the wall, and there are two lottery players in the house who are absorbed in studying the lottery trend. In the conspicuous position of the sales desk, there is a gold first prize medal.

  Zhang Haiqing told the reporter of Beiqing Daily that the lottery station had only won the second prize before this, and the first prize was the first time. "(November 2017) On the morning of the 29th, I received a phone call from the Welfare Lottery Center in Xicheng District, only then did I know that we had won a ten million grand prize of 10-note two-color balls."

  Because the lottery station in Zhang Haiqing is located in a residential building, most customers who usually patronize are old lottery players. The staff of the lottery station revealed that the winner of the 10 million grand prize was a man who bought lottery tickets here for two or three years, but since the news of winning the prize came out, the man never appeared in the lottery station again.

  The staff recalled that the lottery players who won the first prize were all selected by machine, and a total of 100 yuan was invested in five bets and ten times. "Because the winner’s information involves personal privacy, it is not convenient to disclose it. At present, other lottery players are envious when they hear the news of winning, but no one pays too much attention to whether the bonus is collected."

  extend

  Failure to win the prize within 60 days will be regarded as abandonment of the prize.

  On the afternoon of December 29, 2017, the reporter of Beiqing Daily called the Beijing Welfare Lottery Distribution Center. The staff said that it was not convenient to disclose the personal information of the winners for the sake of protecting the personal privacy of the lottery.

  The staff also introduced that according to Article 25 of the Regulations on Lottery Management, lottery winners should take the winning lottery ticket to the designated place to redeem the prize within 60 natural days from the date of drawing, and those who fail to redeem the prize within the time limit will be regarded as abandoning the prize. Thirty-first provisions, overdue bonuses, into the lottery public welfare fund.

  On January 1st, the reporter of Beiqing Daily learned from people familiar with the matter that it has been more than one month since the first prize of 2017140, and the grand prize winner has not yet received the prize at the designated place. Text/reporter Zhang Xiangmei Intern reporter Zhang Yulin

Insight into the development trend of beauty industry in 2020

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Directory:

  • General situation of beauty industry;
  • Consumption trend of beauty cosmetics crowd;
  • Beauty marketing model and case analysis;
  • Have a good insight into beauty data;
  • Thoughts and suggestions on beauty industry.

In 2019, the retail sales of cosmetics industry in China (above designated size) reached 299.2 billion yuan, with an annual cumulative growth rate of 12.6%.

From 2012 to 2019, the cosmetic market in China showed a steady growth trend, with an annual compound growth rate of 8.0%. In 2019, the cosmetic market in China is expected to reach 425.6 billion yuan.

In 2019, the proportion of skin care products was 53.5%, and the category of cosmetics was slightly higher than that in 2018, accounting for 9.9%.

In 2019, influenced by online shopping and social new retail, the online channels of niche makeup brands rose rapidly. Online, big-name makeup accounts for 34%, and minority makeup accounts for 66%; Online, big-name makeup accounts for 49%, and minority makeup accounts for 51%.

E-commerce channels have risen rapidly, accounting for 27.4% in 2018, surpassing KA (supermarkets) and department stores to become the largest sales channel for cosmetics.

Take Polaiya, a domestic beauty head enterprise, as an example. In recent years, online e-commerce channels have achieved rapid growth, and the proportion of 2019H1 has increased to 46%.

In terms of sub-channels, offline specialty stores (CS stores) and online e-commerce are the main business channels of Polaiya.

With the development of social e-commerce, KOL’s influence has increased, and online celebrity brands such as Perfect Diary and Meimo Elmer have become popular through social planting and word-of-mouth communication.

In 2018, the brand share of cosmetics CR10 in China was 20.0%. Compared with 2012, in 2018, the number and share of domestic brands in T-10 brand have increased. Take skin care products as an example: in 2018, the top 2 skin care brands accounted for 44.6%, including 9 local brands, with a market share of 20.6%.

From 2012 to 2018, the total market share of domestic cosmetic companies ranked among the top 20 increased from 7.6% to 14.1%, with an obvious rising trend.

In 2019, the turnover of 589 domestic beauty brands in Tmall 618 exceeded 100% year-on-year, and the turnover of 183 domestic beauty brands exceeded 1000% year-on-year. Among them, the turnover rate of new brands such as Hollis, Huaxizi, Bingxili and dreamtimes. Perfect Diary reached more than 10 times.

In the beauty crowd, generation Z has the fastest consumption speed, and is more willing to spend on beauty. In 2018, the annual expenditure per capita on beauty products was 1,713 yuan, higher than other age groups.

Compared with the post-90 s, the post-95 s prefer cosmetics, and the consumption of cosmetics accounts for 35%; After 90, it is more focused on skin care products, and skin care consumption accounts for 50%.

  • From 2016 to 2019, the average annual growth rate of men’s cosmetics retail in China reached 13.5%. In 2019, the scale of men’s cosmetics market in China reached 19 billion yuan, accounting for 4.5% of the market share of cosmetics in China.
  • In 2018, the consumption rate of Tmall male beauty cosmetics was faster, and the rate of male-only brands exceeded 50% for two consecutive years. The fastest growth rate was men’s emulsion cream and men’s makeup.
  • Basic cleansing and facial cream are the main skin care products consumed by men, and they remain stable. Men’s make-up is a long category, with a year-on-year growth rate of 89% in 2018.

  • In recent years, the trend of high-end cosmetics in China has risen, and the growth rate of high-end cosmetics is obviously faster than that of mass cosmetics.
  • Driven by the upgrading of consumption and brand awareness, the post-1995 generation has become a potential group of high-end beauty consumption. From March 2018 to March 2019, Tmall had more than 50 million post-90s cosmetics, and luxury beauty products such as MAC, Estee Lauder, YSL, Givenchy and Hailan Mystery became the favorite high-end brands for post-90s.

In 2019, the online consumer groups of cosmetics in China are growing day by day. The main groups of online consumers come from second-tier cities, and the number of cities in the fourth-tier and below has expanded significantly.

In 2019, Tmall 618 data showed that nearly half of the orders for more than 100 million items came from third-to sixth-tier cities. Two days before 618, the sales of Jugoshen beauty products from cities below the third tier increased by 143% year-on-year. In 2019, the online consumption speed of young people’s beauty care in small towns reached 38%, far exceeding the speed of 16% in online cities.

In 2018, the number of brands of skin care products and make-up products increased by more than 20% compared with 2016.

Consumers spend more and more money on beauty products, and the frequency of purchasing cosmetics and the number of brands continue to rise every year.

Consumers began to pay attention to the ingredients and efficacy behind the products, and the brand targeted the development of ingredient products and marketing promotion, which caused widespread discussion in social media.

The number of products named after the whitening ingredient "nicotinamide" grew the fastest, with an increase of 752.63% in 2018 compared with 2017.

The traffic entrance of cosmetics marketing in China has been switched from CCTV-TV-Taobao-social platform in turn. The rise of social platforms has made marketing from centralized content production to "crowdsourcing creativity", and brands have achieved a new round of growth through cross-platform, cross-circle and cross-border marketing layout.

More and more consumers get information about beauty products through social media to make better content planting and shopping decisions.

Platforms such as short video/live broadcast not only provide a more direct interactive form for beauty KOL, but also provide consumers with a convenient experience of watching and buying.

More and more beauty brands put on WeChat social advertisements. In 2016-2017, the average frequency of putting on friends circle advertisements in the beauty industry increased by 81%. At the same time, more than 61% of beauty brands will continue to put on WeChat WeChat official account advertisements throughout the year to maintain brand exposure.

Personal beauty care is the most KOL category in Tik Tok/Aauto Quicker platform. KOL marketing game of short beauty video mainly includes planting grass to bring goods, buying while watching, and offline experience, which brings different experiences to fans, such as early adopters, makeup artist, and evaluating the drying list.

  • Perfect Diary creates explosions through high-density innovative social marketing, and sales have exploded since 2019.
  • The marketing channel of Perfect Diary is mainly Xiaohongshu, and the marketing strategy is to focus on small and medium-sized KOL, and focus on promoting 1-2 products in each period to create explosive products.

With short vibrato videos as the breakthrough point, Polaiya cooperated with a large number of KOL to spread and bring goods, and at the same time, combined with the promotion on content platforms such as Xiaohongshu and Weibo, the volume of products was rapidly enlarged. In July 2019, the sales volume of Polaiya’s "bubble mask" ranked first among Tmall mask products in July.

In the Tik Tok account cooperated by Polaiya, the best communication effect is to shake a good thing, and male KOL’s exaggerated video commentary has more visual impact and communication.

Half an acre of flower fields has been put into cooperation with a large number of talents and MCN institutions, and brand-related topics on the vibrato platform have received hundreds of millions of broadcasts.

The content is mainly about product evaluation, celebrities with the same style and talented people planting grass, which quickly gained a large number of young users in Weibo and Xiaohongshu.

Cross-border co-branding is the preferred marketing method of beauty brands. Guochao Cosmetics captures consumers’ hearts by creating high-value products with artistic and cultural connotations through co-branding.

Pan-IP co-branding directly broadens the brand’s consumer groups, and creative cross-border collision can trigger extensive discussion and dissemination in social media, further strengthen consumers’ awareness of brands and products, and increase product sales.

The store has added professional intelligent equipment to provide consumers with beauty services such as skin testing, facial/hand care, eyebrow trimming and makeup trial.

Service and experience are the core competitiveness of offline stores. The upgrading of experience space and service items attracts consumers to try in depth in the store, prolongs the consumption experience time and enhances the user experience and stickiness.

Shopping guide is the key contact point for enterprises to connect with consumers. BA has professional knowledge and rich sales experience, and its personal charm brings its own online celebrity temperament to transform customers.

Merrill Lynch Beauty, a chain brand of cosmetics collection, launched a live shopping guide by using the live broadcast. In two months, the live broadcast room rose by over 90,000 yuan, and the monthly sales increased by nearly 20%. The related orders generated by the live broadcast orders were nearly dry.

The COVID-19 epidemic at the end of 2019 disrupted the production order and sales rhythm of China’s beauty industry, and both physical retail and online retail were greatly impacted.

Under the epidemic situation, live broadcast and private domain traffic have become "quick-acting rescue pills" and online opening tools for many enterprises, such as Afu Essential Oil Single Brand Store and Yintai Department Store Group.

After tasting the "sweetness", Hu B Jinmeng cosmetics chain and other enterprises regard it as their new long point and the second curve to start their business.

Afu Essential Oil, a leading brand of essential oil and beauty cosmetics in China, has more than 50 counters nationwide, and only 15 stores have opened due to the epidemic.

During the epidemic, Afu essential oil mobilized more than 400 shopping guides and trainers to broadcast live at home. On Valentine’s Day, Afu essential oil sold 80,000+in one-hour live broadcast through the live broadcast tool, and the conversion rate was as high as 12%.

During the epidemic period, the special activities of Yintai’s major brands were announced and drained to Miaojie APP through BA’s circle of friends to precipitate private domain traffic. Among them, BA can get a 1% commission for sharing Miaojie goods and reaching a deal. The 24-hour "non-snoring" Miaojie APP provides online traffic for merchants to help them ease inventory pressure.

From February 7th, Yintai invited nearly famous BA to return to work at home through Taobao live broadcast and Miaojie. The sales generated by a BA live broadcast is equivalent to working in a store for a week.

Jinmeng Cosmetics Store, one of the top 100 beauty chain stores in Hubei, is mainly located in the hardest hit areas such as Hubei and Jiangxi. In a difficult situation, it readjusted its strategy, temporarily set up a live broadcast project team, and mobilized the store to broadcast live at home for 12 hours for eight days.

According to statistics, during the Valentine’s Day activities, the cumulative drainage of Jinmeng makeup live room reached 100,000 person-times, and the total sales exceeded 880,000, which reached 95% of the sales of its offline stores in just three days.

Since Q1, 2018, the sales of Zanzan Beauty Cosmetics have maintained rapid growth, which is much faster than the retail sales of cosmetics.

The number of users and the per capita purchase frequency of Zanzan Beauty Cosmetics continue to grow, which is the main driving force for the rapid growth of Zanzan Beauty Cosmetics sales.

There is an obvious sinking trend of consumers who like beauty cosmetics, and the proportion of users in third-tier and below cities has increased significantly.

Zanzan distribution platform helps beauty merchants to connect with media, small B shopkeepers and other channels, and expand sales channels through WeChat social communication, and sales continue to grow.

From the sales category of Zan distribution market, the sales of skin care account for the highest proportion, but the sales of cosmetics are fast.

Since 2019, more and more beauty businesses have sold goods through live broadcast, and there are praises for the GMV high-speed broadcast business, and the conversion rate of live broadcast transactions is higher than that of the broader market.

The proportion of cities with four-tier and below users placing orders for beauty live broadcast is significantly higher than that of beauty overall, and the Top5 provinces with the most orders are Hebei, Shandong, Guangdong, Liaoning and Henan.

Under the general trend of economic downturn, the scale of the beauty industry has remained stable, and online e-commerce, especially social e-commerce channels, has developed rapidly. From the perspective of sub-population, the consumption potential of beauty in Z generation, male and sinking market is huge.

Thanks to the diversification of consumers’ choice of beauty brands, and social media has gradually become an important channel for users to obtain information, we attach importance to the rise of domestic products and cutting-edge beauty brands operated by social channels.

With the rapid rise of traffic portals on social platforms, the KOL marketing model of social delivery, graphic/short video has emerged. More and more beauty brands make explosions and release new products through short video/live broadcast platforms.

The epidemic has significantly accelerated the online and offline integration of beauty physical stores. It is suggested that beauty shops should pay more attention to online social e-commerce channels, and use shopping guide distribution, live selling, and social channels to strengthen connections with customers, which will bring performance.

 

Author: E-commerce operation little prince, WeChat WeChat official account: E-commerce operation little prince.

This article was originally published by @ e-commerce operation little prince. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Going to the Grassroots in the Spring Festival | Special Adherents: A Different Kind of "Reunion Dinner" Crossing Thousands of Miles

On February 11th, on New Year’s Eve, none of the staff of Minxiu Road Community in Shuangfengqiao Street, Yubei District went home. They stayed in the community office together, and accompanied Vivi, who stayed at her post during the Spring Festival and didn’t return to her hometown in Hebei, to pack jiaozi. Through video, we also said hello to Vivi’s 88-year-old mother, who is far away from her hometown in Hebei, and had a different kind of "reunion dinner" that spanned thousands of miles. The picture shows Hu Mingzhu (right), the community secretary of Minxiu Road, and Vivi, chatting with their old mother in their hometown in Hebei through mobile video.
Sister Vivi, formerly known as Kang Xiumiao, is a health worker in Minxiu Road Community. Her hometown is Kangxinzhuang, Hengshui City, Hebei Province. Ten years ago, Sister Vivi came to Chongqing with her retired husband and has been engaged in community work.
Sister Vivi said that it doesn’t matter if she is busy at work, but her heart is most concerned about her 88-year-old mother who is far away from home. Last year, in order to win the epidemic and stop the war, she rushed to the front line as a community worker. Because of the epidemic and work, she has not been able to go back to her hometown for two consecutive years, visit her mother, comb her hair and talk with her mother. Although my heart is full of worries and regrets, before this year’s festival, Sister Vivi was the first to sign up: she was on duty during the Spring Festival and stuck to her post.
When Hu Mingzhu, the secretary of the community, learned of Vivi’s worries, after discussing with everyone, he decided that according to the custom in the north, colleagues in the New Year’s Eve community would accompany Vivi’s sister on duty to pack jiaozi, have a reunion dinner and pay a New Year call to Vivi’s old mother in her hometown in Hebei.
In the face of the bustling New Year scene in the community, Sister Vivi turned on the video call of her mobile phone, and a kind smile with white hair appeared on the screen of her hometown in Hebei Province, and the eyes of her second sister were concerned. Sister Vivi told her relatives that it was very lively for everyone to accompany me for the New Year, and also to pack jiaozi together. I am fine in Chongqing for the New Year, so don’t worry! Hu Mingzhu, the secretary of the community, also gathered in front of the mobile phone screen. She said: I wish my mother Kang good health and happiness, and I wish my family in my hometown in Hebei peace and happiness … At some point, everyone’s eyes were full of tears.
Sister Vivi said that she hoped that the epidemic would end as soon as possible and that life would return to normal as soon as possible, so that she could go back to her hometown to visit her mother.
Hu Mingzhu, community secretary of Minxiu Road, said: Due to the normalization of national epidemic prevention and control work, during the Spring Festival this year, all staff members should stick to their posts and take turns to do a good job in epidemic prevention and control. At the same time, it is also necessary to do a good job of arranging people who return to Chongqing from other places, and persuade those who work in other places to stay in the local area for the New Year as much as possible. To this end, the community also sent special care packages filled with new year’s goods such as Yuanxiao, milk and candy to the families of migrant workers who stayed in the local area for the New Year.
Yang Xinyu, an upstream journalist, reported on the photo.
Reporting/feedback

Where is the limit and future of real estate?

The four major trading markets, namely, stocks, bonds, foreign exchange and real estate, have long been named as "the four lifelines of national finance", which are an important part of the national economy and an important source of residents’ wealth income.

But there was a saying in the market:Ten crises, nine real estate!

This is because there have been too many "crisis killings" caused by real estate in the past few decades.

Specifically:

In 1991, the Japanese government took the initiative to burst the real estate bubble by raising interest rates sharply and banning loans from the real estate industry, which led to a sharp drop in Japanese house prices, and then quickly triggered a crash in the Japanese stock market, leading to the emergence of Japan’s "disappearing 30 years." It can be seen that up to now, Japan’s housing prices and stock indexes have not returned to the high level of that year;

After 2000, influenced by the Internet bubble in the United States, the Federal Reserve adopted a large-scale fiscal expansion policy, which led to excessive market liquidity and excess liquidity flowing into the real estate market, which caused the US house price to rise by more than 80% in four years, resulting in a serious bubble in the US real estate market at that time.

From 2004 to 2006, the United States took the initiative to raise interest rates to control inflation, which punctured the real estate bubble. Subsequently, American residents defaulted on loans frequently, which led to a large number of bad loans in banks, which in turn triggered the "subprime mortgage crisis" and caused a more serious impact on the global economy.

Therefore, the core reason of "subprime mortgage crisis" is also the transmission influence of the collapse of American real estate prices on the financial system.

In addition to the above two classic cases, similar to the Great Depression in 1929 and the Asian financial turmoil in 1997, the real estate crisis broke out and then triggered the financial and economic crisis.

If the laws of these crises in history are analyzed in detail, we can find that there are amazing commonalities and similar conduction chains between them:

Economic recession-government’s stimulus policy-central bank’s interest rate cut-abundant liquidity-real estate bubble inflation-high inflationary pressure-government’s austerity policy-central bank’s interest rate increase-tight liquidity-real estate bubble collapse-crisis broke out and the economy declined.

It can be seen that behind the so-called "ten crises and nine real estates", it reflects the "bad consequences" caused by the government’s excessive intervention in the market and market regulation.

There are no assets in the market that only rise but not fall, but for the government, its tolerance for economic downturn is extremely low. Out of political needs (GDP growth), most officials will take excessive stimulus measures to stimulate the economy in order to get it."False prosperity".

Why does the real estate crisis easily turn into an economic crisis?

Then, how did the real estate crisis evolve into a financial crisis or even an economic crisis?

Let’s take the economic data of the United States as an example to see how much impact real estate has on the macro-economy.

First of all, from the perspective of residents’ assets: in the past 30 years, the average level of American real estate in the total assets of residents was 27.4%.In other words, real estate accounts for more than a quarter of the total assets of American residents, which is already a very high proportion.

If we switch the perspective to the proportion of non-financial assets, this proportion will rise further. In the past 30 years, the average proportion of real estate in non-financial assets of American residents was 81.4%.In other words, real estate accounts for more than 80% of the total assets of American residents, which directly affects the total wealth of residents.

Once the wealth of residents shrinks seriously, it will inevitably affect their willingness to consume, which will lead to economic recession.

Secondly, from the perspective of residents’ liabilities, this situation will become more and more serious. In the past 30 years, long-term mortgage loans accounted for 71.8% of American residents’ liabilities. In other words, more than 70% of residents’ liabilities are concentrated in the real estate side. Once the economic recession, residents’ income decline, residents’ solvency is limited, and the value of superimposed real estate falls sharply, then there will be a large-scale loan default phenomenon, which will then evolve from a real estate crisis to a financial crisis or even an economic crisis.

It is precisely because the real estate industry is so extensive that the national government will not allow large-scale collapse of the real estate industry (except Japan), and most of them will save the real estate crisis through a series of means. It can be seen that before the subprime mortgage crisis in the United States (2006), the proportion of American real estate industry in its GDP continued to decline. After the crisis broke out, the proportion of American real estate in its GDP rose rapidly from 11.1% to 12.2%; On the contrary, the financial industry in the United States has been significantly impacted, and its proportion in GDP has dropped from 7.6% to 6.8%.

That is to say, although there were "ten crises and nine real estates", by the time the crisis really broke out, the real estate industry had already "gone to waste its clothes and hidden its merits and reputation", leaving the banking and financial industry alone in a "messy situation". Under the leverage effect, there will be systematic risks in the banking and financial industry, which will lead to a greater crisis.

Think carefully and be extremely afraid-Why is real estate "sought after" by capital?

The return on investment of real estate, why the house price has been rising, and the bursting of overseas financial bubbles is also caused by real estate.

We know that the real estate industry is a capital-intensive industry, and every "big water release" will be accompanied by the rapid rise of housing prices, so why is real estate so sought after by capital?

There are four main reasons:

First of all, real estate (especially high-quality real estate) is just the need of residents’ life.There are at least two rigid housing needs in a person’s life, one is the demand for housing generated by marriage between 20 and 30; The other time is the demand for replacement houses before the age of 40-50 (in exchange for better and better property). With the birth of a large number of people every year, the market demand for real estate is continuous.

Secondly, the risk of real estate withdrawal is relatively low.As the ballast stone of the national economy, the real estate industry cannot fluctuate greatly in principle. Once the house price falls beyond expectations, it will have a serious impact on the economy, and it will also usher in public administrative intervention and regulation, which also leads to a relatively small pressure on the retreat of house prices relative to other asset prices.

Thirdly, the return on investment in real estate is relatively high.The return on investment in the real estate industry is mainly divided into two parts. One part is the return on investment brought about by the rise in housing prices (except in some countries), and the overall housing prices are rising year by year; The other is that real estate can be rented to obtain a relatively stable cash flow return. Therefore, on the whole, the comprehensive rate of return on investment in real estate is relatively high among all assets.

Finally, the holding cost of real estate is relatively low.Except for some countries that levy high property taxes, the global real estate holding cost is relatively low, which is relatively favorable among many passive income assets (such as fund custody fees and stamp duty).

Therefore, on the whole, real estate not only has continuous rigid demand, but also has three asset characteristics of low risk, high return and low holding cost, so it is not surprising that it is sought after by capital.

Therefore, in the context of loose money, capital will be relatively more favored in the real estate industry, which will greatly raise housing prices.

This is also the root of the real estate bubble!

Four fission stages of four types of housing enterprises in China

From the microscopic point of view, while the real estate bubble is forming, the excessive leverage of housing enterprises is also an important factor inducing the real estate crisis.

Chi Guangsheng, chief real estate & fixed income analyst of Essence Securities, wrote the book "Through Prosperity-The Limit and Future of Real Estate", which described in detail the four periods of the development of real estate enterprises in China and four types of radical real estate enterprises under the development of the real estate industry. This can help us "see the micro-knowledge"-reveal the "all beings" in the macro environment.

According to teacher Chi Guangsheng’s classification, China’s real estate enterprises are divided into four periods:

The first stage: before 2003-the initial stage.At this time, the domestic real estate market was in its infancy, and the policy also encouraged the development of real estate. Many housing enterprises that we are familiar with now were established in that year. At that time, the debt scale of housing enterprises increased rapidly, but the overall leverage level was not high, and most of the liabilities were below 50%.

The second stage: 2004-2013-development period.Encouraged by the policy, housing enterprises ushered in the period of expansion, and the expansion of state-owned enterprises was obviously greater than that of state-owned enterprises. Large-scale housing enterprises began to make a nationwide layout, cooperative land acquisition gradually rose, market concentration rose rapidly, and the leading tendency of housing enterprises appeared. At this time, although the leverage ratio of housing enterprises is still rising significantly, the overall level is controllable.

The third stage: 2014-2019-expansion period.Mr. Chi Guangsheng believes that expanding scale, competing for ranking, fast turnover, high leverage, cooperative land acquisition, sinking soil reserves and lax financing discipline are the mainstream development models of housing enterprises in 2014-2019.

At this stage, we can see that the amount of additional financing for housing enterprises has risen rapidly to the historical peak (the amount of additional financing reached 176.84 billion yuan in 2015).

After 2017, the issuance of US dollar bonds by housing enterprises began to increase substantially, ABS financing also began to rise, and the financial situation of housing enterprises began to deteriorate rapidly.

The fourth stage: after 2020-adjustment period.Under the restriction of the policy of "three red lines" and "two centralized loans", the development speed of housing enterprises began to slow down obviously, private enterprises were hit by liquidity and began to enter the "winter" mode, and state-owned enterprises also began to slow down their expansion and focus on steady operation.

In this macro environment, four types of radical housing enterprises have emerged, which constitutes the "chaos" of the real estate industry now-

The first category, contrarian expansion housing enterprises:Under the background of the slowdown in the growth rate of commercial housing sales in 2016 and the shift in the financing policy of housing enterprises in 2018, this type of housing enterprises still expand their land acquisition against the trend and increase their land reserves, resulting in their high leverage ratio and are currently in a liquidity dilemma.

The second category, impatient and aggressive housing enterprises:This type of real estate enterprises also increased their leverage expansion when the macro environment changed, but they mainly expanded to low-energy cities in the third and fourth tier, trying to seize the national market. However, after the tightening of the financing environment, they also suffered a serious impact and their financial situation deteriorated rapidly.

The third category, debt imbalance housing enterprises:This type of company relies heavily on overseas debt. Under the background of deteriorating financing environment, its debt fragility is significantly higher than that of other companies with diversified debt structures, and the short-term debt repayment pressure is enormous.

The fourth category, over-capitalized housing enterprises:This type of company prefers to introduce high-cost war investment and high-interest loan financing to expand its land reserve on a large scale. It is the enterprise with the strongest risk preference among the four types of enterprises. It practices the "rolling profit model" by financing the whole society through diversified projects, which is also the main reason for its current liquidity trap.

On the whole, it is an inevitable trend of the periodic development of China’s real estate enterprises that the real estate industry is "all living things" at present, and the overly radical expansion strategy is an important reason for the "chaos" in the real estate industry to some extent.

Cycle after cycle-where is the way out of the real estate cycle?

With the development of the real estate market, sinceSince 2008, China has experienced four real estate cycles:

The first round: Q3 2008-Q1 2010 (upward), Q2 2010-Q1 2012 (downward);
The second round: Q1 2012-Q1 2013 (upward) and Q1 2013-Q3 2014 (downward);
The third round: Q3 2014-Q3 2016 (upward), Q3 2016-Q3-2020 (downward);

The fourth round: Q1 in 2020-Q3 in 2020 (upward), Q3 in 2020 till now.

From the perspective of international experience, the duration of the real estate cycle (also known as the Kuznets cycle) is 15-20 years, of which the market of the American real estate cycle is about 16 years, of which the expansion phase is about 11 years and the contraction phase is about 5 years.

It is a medium-long cycle that is longer than Kichin cycle, but shorter than Kangbo cycle. Its main measure is based on population process and building construction intensity, which was put forward by economist simon smith kuznets.

Although the real estate cycle has different forms and lengths in different countries, it is certain that there is indeed a "cycle" in real estate.

With the deep adjustment of China’s real estate industry at present, the market’s expectation for real estate has dropped to freezing point, so where is the way out for future real estate?

This is the core topic of this master course!

On this Saturday, August 12th, 2023, Wall Street invited Chi Guangsheng, chief real estate & fixed income analyst of Essence Securities.Master course on real estate theme will be launched, from macro to micro, from finance to practice, from policy to market. Mr. Chi Guangsheng will spend 4-5 hours in one class to explain the real estate market in China.

Chi Guangsheng is the chief analyst of Anxin Securities’ real estate & fixed income. He has 6 years of experience in real estate project development and operation in real estate enterprises. He has not only managed projects, but also done research, and has published many reports and papers independently in Financial Research, International Financial Research and China Money Market. It can be said that his working experience has always been a close observer in the real estate industry chain, and he will share his years of research, observation, thinking and understanding of real estate with everyone in the course.

The course is divided into four modules, the macro chapter focuses on housing sales, the policy chapter focuses on real estate policy, the micro chapter focuses on housing enterprise behavior, and the asset chapter focuses on asset pricing.When studying Taoism, we should keep abreast of the changes of the times.

Has the commercial housing market in China reached its limit? Will China real estate repeat the Japanese mistakes? What is more important than "housing and not speculating"? How to fully understand China’s real estate policy? What inspiration did the defaulting housing enterprises give us? What step has the liquidity dilemma of housing enterprises developed to? What impact will real estate changes have on the pricing of large-scale assets? ….. These questions and implications will be discussed in depth in the course.

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Zotye Auto: The pre-loss in 2023 is 750 million yuan.

Securities Times E Company News, Zotye Automobile (000980) released its performance forecast on the evening of January 29th, and its net profit in 2023 is expected to be 750 million yuan-900 million yuan, compared with 910 million yuan in the same period last year, which narrowed the year-on-year loss. In 2023, the company’s vehicle business is still recovering, and the sales volume is small. At the same time, the company plans to make provision for asset impairment and bad debts totaling about 300 million yuan to 400 million yuan, so the overall performance is still at a loss.

Accelerating the coordination mechanism of urban real estate financing has achieved results

    Xinhua News Agency, Beijing, January 26th (Reporter Wang Youling) The Ministry of Housing and Urban-Rural Development held the deployment meeting of the coordination mechanism of urban real estate financing on the 26th. The reporter learned from the meeting that the acceleration of the coordination mechanism of urban real estate financing is effective, and the first batch of projects "white list" is expected to land before the end of January and strive for loans.

    The meeting pointed out that the establishment of urban real estate financing coordination mechanism is an important measure to implement the decision-making arrangements of the CPC Central Committee and the State Council, meet the reasonable financing needs of real estate enterprises with different ownership equally, and promote a virtuous circle of finance and real estate. The people’s governments of cities at or above the prefecture level should effectively play a leading and coordinating role, quickly establish and operate the coordination mechanism of urban real estate financing, timely judge the local real estate market situation and real estate financing demand, strengthen overall planning, refine policies and measures, build a communication platform between government, banks and enterprises, promote the accurate docking of real estate enterprises and financial institutions, and coordinate and solve the difficulties and problems existing in real estate financing.

    The meeting emphasized that the orderly development and construction of the project is the basis for the stable and healthy operation of the real estate market and is related to the vital interests of the people. In view of the current financing problems of some real estate projects, all localities should focus on projects, study and put forward a list of real estate projects that can be given financing support, coordinate the issuance of loans by financial institutions within their respective administrative regions, and accurately and effectively support reasonable financing needs.

    The Ministry of Housing and Urban-Rural Development and the General Administration of Financial Supervision have recently issued a circular, clearly giving full play to the leading coordinating role of the urban people’s government, establishing a coordination mechanism for urban real estate financing in cities at prefecture level and above, judging the real estate market situation and real estate financing demand, and coordinating and solving the difficulties and problems existing in real estate financing. According to the principle of fairness and justice, based on the development and construction of real estate projects and the relevant situation of project development enterprises, a list of real estate projects that can be given financing support is put forward, and financial institutions are promoted to do a good job in financing support.