Webcast can’t be willful

　　Introduction:

　　On the 4th, the National Internet Information Office issued "Regulations on the Management of Internet Live Broadcasting Service", which severely rectified the chaos of webcasting and promoted the healthy development of webcasting. Why is this new regulation introduced? What specific measures are there in the new regulations? What is the response from all parties?

　　The National Network Information Office issued new regulations to standardize the management of Internet live broadcast.

　　Chart: The National Network Information Office issued new regulations to standardize the management of Internet live broadcast. Xinhua News Agency issued a big nest map.

　　Xinhua News Agency, Beijing, November 4 (Reporter Zhu Jichai, Li Yahong) The State Internet Information Office issued the Regulations on the Administration of Internet Live Broadcasting Services on November 4 to regulate Internet live broadcasting.

　　The relevant person in charge of the National Network Information Office said that Internet live broadcast has developed rapidly as a new form of communication, but some live broadcast platforms spread information such as pornography, violence, rumors and fraud, which violates the core values of socialism and especially brings adverse effects to the physical and mental health of young people. Other platforms lack relevant qualifications, conduct live news information in violation of regulations, and disrupt the normal communication order, which must be regulated.

　　The "Regulations" clarify that Internet live broadcast service providers and Internet live broadcast publishers should obtain Internet news information service qualifications according to law when providing Internet news information services, and carry out Internet news information services within the permitted scope. Internet live broadcast service providers should manage the live broadcast of Internet news information and its interactive content after trial. If they provide live broadcast service of Internet news information, they should set up an editor-in-chief.

　　The "Regulations" require that Internet live broadcast service providers should actively implement the main responsibilities of enterprises, establish and improve various management systems, equip professionals suitable for the scale of services, and have the technical ability to immediately block Internet live broadcasts. Implement classified management of live broadcasts, establish a credit rating management system for Internet live broadcast publishers, and establish a blacklist management system.

　　The "Regulations" put forward that live broadcast should not be used to engage in activities prohibited by laws and regulations such as endangering national security, undermining social stability, disturbing social order, infringing on the legitimate rights and interests of others, and spreading obscenity and pornography, and should not be used to produce, copy, publish or disseminate information prohibited by laws and regulations.

　　Webcast can’t be willful-focusing on "Regulations on the Management of Internet Live Broadcasting Service"

　　Xinhua News Agency, Beijing, November 4th (Xinhua News Agency reporters Zhu Jichai, Bai Yang and Li Yahong) 2016 is called "the first year of webcasting". As a product of the rapid development of mobile Internet, webcasting is one of the hottest industries at present. Webcast is in the ascendant, but it is also chaotic.

　　On the 4th, the National Internet Information Office issued "Regulations on the Management of Internet Live Broadcasting Service", which severely rectified the chaos of webcasting and promoted the healthy development of webcasting. Why is this new regulation introduced? What specific measures are there in the new regulations? What is the response from all parties?

　　Webcast "barbaric growth" chaos is frequent

　　The relevant person in charge of the National Network Information Office said that Internet live broadcast has developed rapidly as a new form of communication, but some live broadcast platforms spread information such as pornography, violence, rumors and fraud, which violates the core values of socialism and especially brings adverse effects to the physical and mental health of young people. Other platforms lack relevant qualifications, conduct live news information in violation of regulations, and disrupt the normal communication order, which must be regulated. Xinhua News Agency issued by Zhu Huiqing

　　"Eating live, earning tens of thousands a day" and "sleeping live, watching by thousands" … … With the Internet live broadcast terminal moving from PC to mobile, live broadcast began to enter the "national era".

　　According to the 38th Statistical Report on China’s Internet Development released by China Internet Network Information Center, as of June 2016, the number of webcast users reached 325 million, accounting for 45.8% of the total netizens. According to incomplete statistics, there are more than 300 enterprises providing Internet live broadcast platform services in China, and the number is still growing.

　　Live broadcast of racing cars, eating light bulbs, hunting wild animals, naked limbs for sexual teasing and suggestion, and emotional catharsis through vulgar language … … At the same time of the blowout development of webcasting, there are also various chaos. In July this year, the Ministry of Culture published a batch of inspection results of various online performance platforms in six provinces and cities, including Beijing, Shanghai and Guangdong. Twenty-six online performance platforms were investigated for allegedly promoting obscenity, violence, abetting crimes and endangering social morality, and 16,881 illegal online performers were dealt with.

　　"Internet live broadcast is the result of the development of the Internet, but it must be standardized to develop healthily." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said.

　　As for the source of chaos in webcasting, Zhu Wei believes that this is related to the operation mode and profit model of webcasting. "First of all, the cost of webcasting is relatively low, and there is no strict entry threshold. Secondly, driven by interests, network anchors must fight for their position and often break through the bottom line in order to suck powder and brush gifts to make money. "

　　The relevant person in charge of the National Internet Information Office said that on the basis of in-depth investigation and extensive solicitation of opinions, the National Internet Information Office issued the Regulations on the Administration of Internet Live Broadcasting Services, with the purpose of strengthening the standardized management of Internet live broadcasting and promoting the healthy and orderly development of the industry.

　　You can’t be too willful to turn off the good content.

　　According to the "Regulations", to provide live Internet services, we should abide by laws and regulations and cultivate a positive and healthy network culture; At the same time, the Internet live broadcast service shall not be used to engage in activities prohibited by laws and regulations such as endangering national security, undermining social stability, disturbing social order, infringing on the legitimate rights and interests of others, and spreading obscenity and pornography.

　　Zhu huaxin, secretary-general of public opinion monitoring Office of People’s Daily Online, said that keeping good content is the basis for controlling the chaos of webcasting. The most important thing for the healthy development of webcasting is that it cannot break through the moral bottom line and the legal red line. The promulgation of the Regulations will help to make things clear, curb the vulgarity of videos and enhance the cultural taste of webcasting.

　　Barrage is a very important expression of webcasting, and also an important part of webcasting.

　　The "Regulations" emphasize that Internet live broadcast service providers should strengthen the real-time management of live interactive links such as comments and barrage, and equip corresponding management personnel. Zhu huaxin said that barrage is a favorite expression of young people, which is very interesting and vivid, and can play a very good interactive effect. However, there are some contents in the barrage that deviate from the mainstream values, such as gender discrimination, geographical discrimination, vulgar culture, etc., which cannot be allowed to flood. The live broadcast platform needs to do a good job to prevent some sub-cultural things from eroding young people.

　　To implement the "main responsibility" of live broadcast platform, Internet live news should have "double qualifications"

　　Equipped with professionals suitable for the service scale, and improve the systems of information audit, information security management, on-duty inspection and emergency response; Should have the technical ability to block the live Internet broadcast immediately; We should establish a live content auditing platform … … The "Regulations" clarify the main responsibilities that Internet live broadcast service providers should implement.

　　"To solve the chaos of webcasting, we must firmly grasp the nose of the webcast platform." Wang Sixin, director of the Network Law and Intellectual Property Research Center of China Communication University, believes that while enjoying the benefits brought by live broadcast, Internet live broadcast service providers should also undertake their due obligations in terms of staffing, technical support and content supervision. With the rapid development of Internet live broadcast, some live broadcast platforms have begun to involve the field of news dissemination and become an important channel for news information dissemination.

　　Zhu huaxin believes that the dissemination of news information has gradually shifted from words to pictures and videos, especially the live video broadcast has a strong impact and influence in the dissemination because of its immediacy and sense of scene, and it also brings certain hidden dangers.

　　In order to regulate the live broadcast service of Internet news information, the Regulations put forward the requirement of "double qualification", that is, both Internet live broadcast service providers and Internet live broadcast publishers should obtain the qualification of Internet news information service according to law when providing Internet news information service; Internet live broadcast service providers should implement the management of live broadcast content after trial; An editor-in-chief shall be established to provide live broadcast service of Internet news information.

　　"In the era of second shots and webcasts, there is a video that does not necessarily have the truth. For example, some truncated videos can’t reflect the whole picture of the facts, and it is easy to misunderstand and misread. When the audience doesn’t know the truth, it is easy to produce emotional reading effects. " Zhu huaxin said that both photographers and platform providers should grasp the principle of news authenticity and have the obligation to identify and check.

　　Comment: Internet live broadcast management is healthier.

　　The relevant person in charge of the National Network Information Office said that Internet live broadcast has developed rapidly as a new form of communication, but some live broadcast platforms spread information such as pornography, violence, rumors and fraud, which violates the core values of socialism and especially brings adverse effects to the physical and mental health of young people. Other platforms lack relevant qualifications, conduct live news information in violation of regulations, and disrupt the normal communication order, which must be regulated. Xinhua News Agency issued Xu Junzuo

　　Xinhua News Agency, Beijing, November 4th (Xinhua News Agency reporter Ying Zhou, Zhu Jichai) The National Network Information Office issued the Regulations on the Administration of Internet Live Broadcasting Service on November 4th. As soon as the regulations come out, some webcast platform companies may feel "bound" and "uncomfortable". But management is not for "controlling death", but for the healthy development of the industry.

　　Restricting and prohibiting live webcasts that gain eyeballs by low-level interests is conducive to maintaining a healthy and orderly industry environment, creating a clean and honest cyberspace, and making live broadcast platforms that provide high-quality content according to laws and regulations stand out.

　　Recently, webcasting has sprung up, and many high-quality cultural products have amplified their communication influence and attracted a large number of audiences through webcasting channels, which has become a bright color in the new economy. However, due to the low threshold of webcasting, some information publishers rely on vulgar content to gain eyeballs and illegally speculate on marketing. Some live broadcast platforms "turn a blind eye" in content review; Some live broadcast platforms illegally broadcast news, and "headline party" and "rumor party" are full of them. These have seriously disrupted the market competition order and social management order. It is necessary to standardize and manage it.

　　While restricting the illegal acts that infringe on the legitimate rights and interests of netizens under the guise of webcasting, the regulations are also intended to guide the live broadcast service platform to fulfill its responsibilities as a content supervisor and technology controller.

　　In addition, the regulations also put forward a series of clear requirements for the live broadcast of Internet news information services. Implementing these requirements is conducive to ensuring the authenticity of news at the source of news production and curbing news infringement and false news to the maximum extent.