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According to micro-network news, this week, Huawei’s new M7 is selling well, which has aroused great concern in the market. Shenzhen O-film Tech Co.,lt, Celeste, Wencan and other A-share related supply chain manufacturers are favored by investors.

However, in terms of domestic chips, there are still many places to be broken, including the uneven development of the upstream and downstream of the semiconductor industry chain, the structural imbalance in chip design, and the "partiality" in the field of subdivided chips.

At the same time, semiconductor listed companies have recently launched repurchase programs, which set off a "repurchase wave", and the leading stocks quickly shot, which not only demonstrated their confidence in the future development of enterprises, but also greatly boosted market confidence.

A List of New M7 Supply Chain Manufacturers in A-share Market

A few days ago, Yu Chengdong said in his circle of friends that since the release of the new M7 from September 12 to October 6, the first sales have exceeded 50,000 units, with 3,500 units on October 5 and 7,000 units on October 6, which will be delivered in high quality and mass.

According to the three-month delivery date, the monthly sales volume exceeds 1.5w, which is much higher than the expectation of 6000 units given by the previous organization. The hot sales of the new M7 in the world have verified the feasibility of Huawei’s "Huawei Smart Choice" model in automobiles. Subsequent Chery, Jianghuai, BAIC and other models will also adopt the "Huawei Smart Choice" model to jointly build brands and empower channel brands, which is expected to drive the rapid resonance of the industry.

In addition to the OEM, the hot sale of the new M7 also makes investors think highly of the suppliers of "Huawei Auto".

According to the incomplete statistics of Jiweiwang, at present, the concept stocks of the new M7 supply chain include power system suppliers such as Kehua Holdings, Demaishi, Fulin Seiko, Changying Xinzhi, Shuanghuan Transmission, Yonggui Electric, Huguang and Wencan. Shenzhen O-film Tech Co.,lt (Ou Fei Che Lian), Beijing Junzheng (Haowei), United Electronics, Yingqu Technology, Huayang Group, Jingwei Hengrun, Jida Zhengyuan, Baolong Technology and other automotive electronics related suppliers.

In addition to the above suppliers, in the field of intelligent cockpit, Huawei’s partners also include Changshu Automobile Accessories, Shunyu Optics, Goer, Shangsheng Electronics, Desai Siwei, Zhongke Chuangda, BOE and other listed companies. In addition, it is understood that in the core three-electricity field, batteries are provided by Contemporary Amperex Technology Co., Limited. The cooperation with Huawei will also drive the business growth of relevant listed companies and increase their future performance.

Localization of car gauge chips into deep water area

Like the electrification and intelligence of automobiles, the localization of car gauge chips is also in full swing. Whether for supply chain security or other considerations, domestic host manufacturers are actively trying to get domestic chips on the bus.

Some car companies pointed out, "We also tried our best to use domestic chips to get on the bus. In 2020, we spent a lot of effort and got a lot of domestic chips, but according to statistics, domestic chips accounted for only 5% of the whole vehicle chips. Moreover, it is a chip that is not difficult to develop, such as power devices, communication devices, and linear power supplies. These chips with relatively low development difficulty account for about 60%. "

In 2022, there was a chip "crisis" in the market, and the chip industry was out of stock, which also accelerated the localization substitution. However, apart from the long replacement process, the safety and reliability of the car gauge chip on the core components are also a big test.

Some manufacturers said, "We have tried to do experiments with MCU from several domestic manufacturers, but our product design and functional characteristics are high. In the electronic control part, there are four layers of PCB circuit alone, and each layer needs MCU to have different jobs. There are several large MCU manufacturers that can be selected in China. Compared with overseas manufacturers, after all, the verification time period for them to enter the vehicle regulations is short, and some products really cannot be used for a long time in our high-intensity and harsh environment. "

The automotive electronics engineer of a new energy vehicle in Shenzhen told Jiweiwang that they had the same experience. "Before, when we were most short of materials, we also tried to find some MCU models of domestic powerful manufacturers for testing in the electronic control module of core components. However, when we took it to the treadmill experiment, some of them began to report faults after running for a long time, and some even crashed as soon as they ran, which could not meet our usage expectations. "

OEMs call for promoting the full coverage of seven categories of automotive semiconductor chips, and all chip development should not be "partial" and should be promoted in an all-round way. At present, on-board chips can be roughly divided into seven categories: computing, control, storage, communication, power, sensors and analog power driver. Starting from seven categories, the chip design, manufacturing, packaging and testing, and the localization of the entire upstream and downstream industrial chain can truly solve the problem of self-owned brand automobile chip sticking.

Therefore, it is a key direction for domestic semiconductor manufacturers to explore the field of high-precision and difficult car gauge chips in the future. Yang Xudong, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, pointed out that in the next step, the Ministry of Industry and Information Technology will continue to guide enterprises to increase the technical research of automobile chips, promote the manufacturing capacity of production lines, guide the construction of the inspection and certification capacity of automobile regulations, strengthen the popularization and application of excellent automobile chip schemes, and make good use of relevant policies to promote the batch application of automobile chip products. At the same time, we will also play a key role with local governments and leading enterprises in the industry to promote the supply capacity of automotive chips.

55 semiconductor companies disclose the progress of stock repurchase

Just as the OEM needs to boost its confidence when using the immature domestic car-rating chips, the A-share market also needs to boost its confidence in semiconductor stocks that are in the low cycle of the industry, and repurchase and overweight are undoubtedly a booster.

According to the incomplete statistics of Jiwei. com, from January 1 to October 11, 2023, 55 semiconductor companies have implemented stock repurchase programs, with a total repurchase amount of 5.068 billion yuan, with an average repurchase amount of 92.1421 million yuan per company.

Judging from the amount paid for stock repurchase, Weir shares ranked first among all enterprises with 1.351 billion yuan, followed by Ziguang Guowei and Aojie Technology, with the amount of stock repurchased of 600 million yuan and 593 million yuan respectively, both exceeding 500 million yuan.

There are 8 enterprises that have paid 100 million yuan (inclusive) to 500 million yuan for stock repurchase, namely Wentai Technology, Siweituxin, Lanqi Technology, Nastar, Naxinwei, Guoxin Technology, Luxiao Technology and Huiding Technology, and their stock repurchase payments are 397 million yuan, 218 million yuan, 174 million yuan, 160 million yuan and 130 million yuan respectively.

There are 9 enterprises that have paid RMB 500 million (inclusive)-RMB 100 million for share repurchase, namely, Chujiang New Materials, Cambrian, Zhaoyi Innovation, Gekewei, Fenghua Hi-Tech, Shanghai Xinyang, Zhongying Electronics, Jingsheng Electromechanical and Lexin Technology, and their share repurchase payments are RMB 95 million, RMB 79 million, RMB 72 million and RMB 68 million respectively.

There are 20 enterprises that have paid RMB 100 million (inclusive)-RMB 500 million for stock repurchase, namely Torch Electronics, Shunluo Electronics, Puran, Broadcom Integration, Eastcore, Saiwei Electronics, Zhichun Technology, Diowei, Cisco Rui, Hongyuan Electronics, Hengxuan Technology, Jinghua Micro, Fengqi Technology, Xiwei Micro and Huaxing Yuan.

There are 15 enterprises that have paid less than RMB 100 million for stock repurchase, namely Jingfang Technology, Yangjie Technology, Yingjixin, Aiwei Electronics, Jiangfeng Electronics, National Technology, Guokewei, Biyiwei, Jiejie Microelectronics, Shanghai Beiling, Ruixinwei, Juxin Technology, Maijie Technology, Beifang Huachuang and Xinjieneng.

Generally speaking, A-share semiconductor companies, especially domestic leading stocks such as Weir, Ziguang Guowei, Aojie Technology, Wentai Technology, Naxinwei, Lanqi Technology and Guoxin Technology, have stabilized and boosted their share prices by repurchasing shares, thus safeguarding shareholders’ rights and interests. Although it can’t immediately reverse the downward trend of the broader market in the short term, it is of great significance to boost market confidence for the semiconductor industry which is still in its developing stage.

On November 23, Changan Automobile’s share price suddenly hit the daily limit. It is rumored that Changan Automobile will invest 300 billion yuan in Huawei BU, which is valued at nearly one trillion yuan. But soon, both sides denied the news.

However, at around 16:30 pm on November 27th, Changan Automobile officially announced that it signed the Memorandum of Investment Cooperation with Huawei Technologies Co., Ltd. (hereinafter referred to as Huawei) in Longgang District, Shenzhen, Guangdong Province on November 25th.

"After consultation between the two parties, Huawei intends to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions. The company intends to invest in the target company and carry out strategic cooperation. Both parties jointly support the target company to become an industry leader in automotive intelligent systems and component solutions based in China and facing the world." Chang’ an Automobile announced.

At the same time, Huawei Auto official website also released the article "Memorandum of Investment Cooperation between Huawei and Changan Automobile", which disclosed in detail the general situation of the cooperation between Huawei and Changan, including that the leaders of both parties attending the signing ceremony were "top-notch", and the speeches of their respective leaders also showed the general ideas of both sides on this cooperation.

"The new company will be committed to becoming a world-class leader in the automotive intelligent driving system and parts industry, and as an open platform serving the automotive industry, it will open its equity to investors such as existing strategic partner car companies and strategic car companies, and become a company with diversified equity." Huawei mentioned the development goals of the new company in its official press release.

Moreover, the speeches of two Huawei executives are worth pondering.

Xu Zhijun, Huawei’s rotating chairman, said: "Huawei insists on not building cars, but gives full play to its ICT technology advantages and marketing capabilities to help car companies build and sell good cars. We will continue to fulfill our commitments to customers and partners and jointly promote the rise of the automobile industry. "

Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said: "We have always believed that China needs to build an electric and intelligent open platform with a’ locomotive’. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry to realize the dream of the rise of China’s automobile industry. "

Based on the above public information, we will get the following effective information:

1. Xu Zhijun once again stressed that "Huawei insists on not making cars". This sentence means that Huawei won’t have an independent car brand when the dust settles.

2. "Give full play to its own ICT technology advantages and marketing capabilities to help car companies build and sell good cars." The second half of Xu Zhijun’s sentence left a hole in the current "HarmonyOS Zhixing", that is, the so-called Huawei’s intelligent car selection business, which means that Huawei will still cut into the vehicle sales business, but the definition is "helping enterprises".

3. The business scope of the new company includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. In principle, the components and solutions within the business scope are provided by the new company for vehicle customers, and Huawei does not engage in businesses that compete with Changan Automobile’s business scope in principle.This means the substantial divestiture of BU, and the entire technical assets will be transferred to the new company, but the core of the new company is parts, which further clarifies the basic principle that Huawei does not build complete vehicles.

4. The new company will gradually open its equity to investors such as existing strategic partners, car companies and car companies with strategic value, and become a company with diversified equity.There is a premise behind this sentence that Huawei will give no more than 40% of the shares of the new company to its partners. Changan Automobile is the first company, but it is not the only one. Later, it should include several partners including Cyrus, Chery, BAIC and Jianghuai.

After understanding the cause and effect, let’s think about why Huawei did this, and why did the first partner choose Changan Automobile?

There is no doubt that Huawei’s way of separating the smart car solution BU from Huawei’s big group is a bit like the glory of that year, but the decision-making starting point is completely different. But the basic idea is that this institution, which is almost independent of Huawei’s existing ICT (information, communication and technology) business, needs to be separated from Huawei’s big system, so as to achieve self-growth and hematopoiesis by seeking independent development, rather than relying on Huawei’s big tree.

It is reported that Huawei has invested more than $3 billion in smart car solutions, with a research and development team of 7,000 people, and 70%-80% of the invested funds are invested in the field of intelligent driving. However, according to the financial report released by Huawei, Huawei’s revenue in smart car solution BU in 2022 was about 2.077 billion yuan, accounting for only 0.3% of Huawei’s total revenue.

It can be seen that if Huawei’s smart car solution business only relies on China’s own investment, the presence of the entire BU will still not be too strong. However, if the investment in car BU is terminated at this time, it means that the previous tens of billions of investments and Huawei’s leading edge in the field of smart driving will be wasted.

At this time, the introduction of external investors can solve the problem of continuous investment in the BU business sector for Huawei, and also keep Huawei and China car companies in the leading position in the field of smart cars.

In fact, Huawei has solved another problem through the independence of BU, a smart car solution: China car companies are unwilling to sell their "soul" to "a potential competitor", which is also the reason that hinders the popularization of Huawei smart car solutions in China car companies, not to mention intervening in the supply chain system of joint venture car companies.

For a long time, the argument that Huawei does not build cars has always been controversial.

On the one hand, Huawei executives headed by Xu Zhijun always stressed that "Huawei does not build cars" and even once asked Huawei terminal stores to remove misleading posters such as "Huawei cars". Moreover, in the interview with Ren Zhengfei, the founder of Huawei, it can be seen that Huawei does not want to seize all the profits of an industry, and they are more willing to set aside profits for partners.

On the other hand, Yu Chengdong, the person in charge of BU, has been pushing forward Huawei’s deep involvement in building cars, taking full control of the three models in the world, using Chery resources to build a new car like Zhijie S7, followed by the "Jie" series of BAIC and JAC. The offensive situation of BU, which is led by Yu Chengdong, in the field of complete vehicles has made China’s automobile industry wary of "Huawei’s car landing".

Therefore, although Huawei began to sell car chips and Huawei Harmony OS (HarmonyOS—— OS system not built by Huawei itself) to OEMs including Geely Geometry and GAC Chuanqi, it did not get wider support. Even Geometry and Chuanqi have encountered difficulties in communication. For example, they can’t explain clearly the difference between "Huawei HarmonyOS" and "HarmonyOS OS" to consumers.

Therefore, the independence of BU, Huawei’s smart car solution, can reassure China car companies that Huawei does not build cars, and BU is more of a Tier 1 partner. Huawei will not get involved in the vehicle business, but it can empower smart car products of China car companies. After all, a separate Huawei car BU will have diversified equity, and car companies can participate in Huawei car BU business to gain the right to vote on the development of car BU business to ensure that it will not have business conflicts.

This "shareholding" strategy will enable all car companies that cooperate with Huawei to clarify Huawei’s role and identity, and ensure that its cooperation with Huawei will not be replaced by cooperation with Huawei. After all, after the independent operation of "Car BU", Huawei is more a major shareholder and technical endorsement than a controller.

It is conceivable that with the independence of Huawei BU, the new company will be more active in the sales of smart car solutions, and there will be more modes of cooperation with car companies.

For example, the new company will not be restricted by Huawei, the parent company, but can transplant Huawei’s software and system turnkey solutions to the existing mainstream hardware solutions, including chips and computing platforms provided by overseas suppliers such as Qualcomm, NVIDIA, Continental Electronics and Visteon. This alone can bring a lot of new business to the independent car BU new company.

It can be said that the decision of independent car BU will bring more imagination to the smart car industry in China.

Why did Huawei throw the first olive branch of the new joint venture company to Changan Automobile?

The core reason must be that Huawei has enough confidence in Changan’s investment in Aouita, and can also see Changan’s sincerity. In particular, it is very important that Changan can trust Huawei.

What many people may not know is that when Aouita 11 was first released, although Huawei’s chips and hardware were used, the car machine system was not HarmonyOS OS, but a set of car machines developed by Huawei HarmonyOS system. However, half a year after the delivery, Aouita felt that it should abandon this self-developed car machine system and switch to Huawei’s HarmonyOS OS. The sunk cost, the R&D expenses needed for Huawei, and letting the entrance of the car out-this decision is unimaginable for many China car companies, let alone their own brands.

In August of this year, Changan Automobile made its own "pro-son" Deep Blue Automobile also sign a cooperation framework with Huawei’s smart car solution BU, which is a comprehensive bet on Huawei’s cooperation.

It can be said that Changan Automobile chose to firmly embrace Huawei through the cooperation project of Aouita. For a central enterprise and the second largest domestic passenger car sales brand in China, Changan Automobile has great courage to go against the trend when the "soul theory" is noisy. This time, Huawei was the first to find Changan Automobile after setting up a new company, which was regarded as reciprocated.

And in terms of scale, with Changan Automobile, Huawei can roll out smart car solutions according to the scale of one million vehicles. Now it is a Aouita brand, followed by a mid-to-high-end dark blue brand, and it will become the mainstream Changan brand in a few years. Ford, Mazda and other joint-venture independent vehicles cooperating with Changan may also use Huawei’s smart solutions.

Coupled with the existing channel scale of Changan, Huawei doesn’t even need to invest too much terminal resources, so it is reasonable for Huawei to cooperate with Changan.

Of course, Huawei’s choice of Changan Automobile may also have some external factors.

Not long ago, Dongfeng Motor revealed that Dongfeng is working with China FAW and Changan Automobile to build a vehicle operating system. This is another time for the three major automobile groups in China to "overcome difficulties" and try to jointly solve the operating system problem of "the neck of the automobile industry in China".

However, if we want to develop our own car operating system, it doesn’t mean that car companies can change their own Android system. Basically, the underlying operating system of cars has always been dominated by QNX of Blackberry, while open source Linux is another path, and the middleware AUTOSAR is also included.

At present, because the underlying operating system of vehicles involves functional safety, real-time operation, large-scale verification and other requirements, the enterprises that can participate in it are quite limited. Therefore, when the three major automobile groups in China join hands to build the underlying operating system of their own automobiles, it is inevitable to find a partner in the fields of software and ICT, and Huawei is almost the only choice.

More interestingly, Huawei also released HarmonyOS NEXT in a low-key manner in August. The bottom layer of the new system is self-developed by Huawei, which only supports the applications of HarmonyOS kernel and HarmonyOS system, and is no longer compatible with Android applications. Recently, Huawei also officially announced the HarmonyOS native application development plan, and more heavyweight apps began to rewrite the code based on the brand-new system, including Nail, Yuanshen and bilibili.

After Huawei launched HarmonyOS NEXT, it means that Huawei will completely break away from the existing Android system-the current HarmonyOS is based on the AOSP Android open source project-and form a completely closed, controllable and brand-new system that will not be affected by European and American patents.

From this perspective, if Huawei can build HarmonyOS NEXT, it can help China car companies to have their own controllable vehicle operating system. Therefore, the reason why Huawei chose Changan Automobile is even more important.

Of course, after Huawei and Changan announced the signing of the Memorandum of Cooperation and Investment, it was probably Cyrus who was most shocked.

Cyrus published a "Description of the Situation" late at night on November 26th, in which the most important sentence was: "At present, Cyrus has received an invitation to jointly invest in the target company and jointly participate in the construction of an electrified and intelligent open platform, and the company is actively demonstrating the relevant matters of participating in investment and cooperation."

It’s just that this passage didn’t play much role in Cyrus’s share price the next day. At the opening of the market on the morning of November 27th, Cyrus’ share price once fell by more than 7%, and it was not until near noon that Cyrus and Huawei jointly announced that the new M7 order exceeded 100,000 units that Cyrus’ share price gradually recovered its lost ground. However, in recent days, Celis has been more or less influenced by the deep cooperation between Changan and Huawei, and its share price has dropped from the highest 99.97 yuan to the current 76.09 yuan.

What is the relationship between HarmonyOS Zhixing and Huawei’s smart car solution BU? Will these brands, which have been listed and not yet listed, become "past tense"? The focus of attention of these parties, only Huawei has the sole right to interpret.

Yu Chengdong released a special Weibo after the closing of Cyrus, which not only mentioned that the order of M7 in the world exceeded 100,000 units, but also specifically explained the cooperation mode between Huawei and Cyrus.

"HarmonyOS Zhixing is the most comprehensive, close and in-depth mode of cooperation between Huawei and car companies, with the most advanced Huawei smart car innovation technology and the best intelligent experience.

Sailis is the earliest and deepest car enterprise partner in our HarmonyOS Zhixing model. Huawei will continue to work with Sailis to bring more and better products and services to consumers and create one hundred thousand cars after another! "Yu Chengdong wrote.

This passage basically explains the positioning of "HarmonyOS Zhixing" and the difference between Huawei and Changan. According to Yu Chengdong, "HarmonyOS Zhixing" not only has Huawei’s intelligent new technology, but also includes Huawei’s deep participation and all-round cooperation, which includes Huawei’s product design, production quality management, sales channel establishment and so on.

At the same time, the official micro of HarmonyOS Zhixing also "interpreted" himself:

1. HarmonyOS Zhixing is a comprehensive upgrade of Huawei’s smart car selection business, and its full name is HarmonyOS Smart Car Technology Ecological Alliance.

2. The car models of the car world and the car world are members of HarmonyOS Zhixing family.

3. The products of HarmonyOS Zhixing are purchased through Huawei channel, and the after-sales service is the unified user center of HarmonyOS Zhixing.

4. In addition to technology, HarmonyOS Zhixing also has Huawei’s comprehensive empowerment in product, quality, sales, service and marketing.

Therefore, in contrast, although Changan has made investment cooperation with Huawei, the products will not enter the category of "HarmonyOS Zhixing" with a high probability, but the brands of Wenjie, Zhijie and subsequent brands can be sold in Huawei’s dealer system.

In other words, the endorsement of "Huawei" channel is the biggest brand appeal of HarmonyOS Zhixing and the biggest reliance of Cyrus, Jianghuai and BAIC.

From Huawei’s point of view, if the sales volume of HarmonyOS Zhixing can be stabilized at about 300,000 vehicles a year, it will also be a market with a scale of 100 billion, and it will be a new "revenue-generating way" for Huawei dealers to continue this model. After all, considering the increasing volume of the mobile phone market and the low ceiling of Huawei’s mobile phone in the domestic consumer market, it is reasonable to switch to the automotive field. What’s more, Xiaomi, Huawei’s main competitor, is about to enter the field of complete vehicles, so the automobile industry is a battleground for Huawei.

This also reflects Huawei’s cooperation ideas in the automotive field: cooperating with weak recognition brands in HarmonyOS Zhixing to earn both technical fees and channel fees; Cooperate with strong brands for smart car solutions without further involvement.

However, it is very interesting that Chery, although cooperating with Huawei in the intellectual brand, has retained its own star-studded era ES, and even formed an "internal beating" state. To say that Chery has entered HarmonyOS Zhixing and is a weak brand, probably Chery will not be willing; However, if Chery adopts a similar cooperation mode between Huawei and Changan, then why should Zhijie S7 be put in HarmonyOS Zhixing?

Perhaps the subtlety is that when Chery was building a new generation of pure electric platform, it did not expect that it could make a turnaround in 2023.

Another direction of thinking about the cooperation between Changan and Huawei this time is that most people think that the independence of Huawei’s smart car solution BU means that Huawei will continue the "Bosch" that they wanted to be in the automotive industry, but only focus on the "smart car" field, providing solutions such as intelligent cockpit, intelligent driving and intelligent interaction.

In fact, this logic is also reasonable.

Huawei has now cut into more hardware fields, including electric drive, power module, chassis control, laser radar, vehicle-mounted chips, computing chips and so on, and compared with overseas suppliers, Huawei’s turnkey solutions in the software field are more suitable for the China market.

According to Huawei’s strategy of divesting smart car solution BU, BU, as an independent company, can cut into the business of vehicle companies more deeply, without worrying about the attitude of car companies. As an independent parts company, Car BU is almost impossible to build a car, and Huawei headquarters has no chance to build a car without smart car solutions.

In this way, Che BU, a new company, will be able to sell hardware and customized software in strict accordance with the standard practices of Tier 1 enterprises. Especially with the launch of new technologies, cooperative companies don’t have to worry that Huawei will get the first round, but they can get the opportunity to use the latest technologies through cooperation and negotiation to achieve maximum win-win results.

Another view of the driving school is that as Huawei divests the car BU, it will actually bring"Huawei technology disenchants".

The reason is that if only Huawei cars adopt Huawei technology, everyone will think that Huawei cars have unique charm, but they will inevitably be limited to niche areas. However, when all car companies can use Huawei technology, Huawei technology is essentially "disenchanted"-Huawei technology can be given to any model from smart driving to cockpit, and Huawei’s cars are not exclusive.

The advantage for Huawei is that the scale of Huawei’s smart car solutions will go up, and it can be iterated more quickly, constantly using new technologies to "attract" more car companies to use Huawei’s smart car solutions.

In this way, the competitive differentiation of HarmonyOS Zhixing, Chang ‘an and Geely is not who uses Huawei technology first, but whose technology integration is better-this is back to the original competition mode of the automobile industry.

Even Huawei still has "HarmonyOS Zhixing", but to a great extent, "HarmonyOS Zhixing" is similar to a technology integration enterprise. The vehicle manufacturing enterprise belongs to the ODM at the chassis level, and the car BU is a core technology supplier similar to Sony and Qualcomm, which is finally integrated by Huawei and sold in its own channels.

In this way, the competition pattern of the automobile industry is more and more like the mobile phone and computer industries. Perhaps the flagship product has a higher degree of self-research, but the low-end products are completely the products of technology integration-in the past, the fuel vehicle era had to compete for engines and gearboxes, and the electric era could completely rely on external procurement. Differentiation is even just a subtle difference in styling and chassis style, and what consumers value more is only the non-standardized part.

For example, there is no difference in functional experience between Changan’s entry car and Jianghuai’s entry car, which depends entirely on who has better brand awareness and wider channels, rather than the technical differences of the products themselves. This is similar to the current competition among Redmi, Glory and OV.

Undoubtedly, when the overall logic of the smart car industry begins to approach the mobile phone industry, Huawei’s vision of being "Bosch in the smart car industry" can be realized.

The next question is, Huawei has already played its cards, and Changan has also taken over. So how will Geely and its Star Meizu, Great Wall and its Mimo Zhixing, SAIC and Zero Beam software respond?

My guess is: whoever can bind foreign car companies together and let their smart car solutions go overseas first will have the chance to win the next game.

Text | ｜JackieLXX

Figure | Network

　　Shortly after the release of "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Construction of a Unified National Market", the State Council issued a package of policies and measures to stabilize the economy (hereinafter referred to as "measures"), and once again proposed to completely cancel the restrictions on the movement of used cars and improve the management regulations on the registration, filing and vehicle transaction registration of used car market entities.

　　This has injected a warm current into the depressed used car market. China automobile dealers association said that with the implementation of relevant favorable policies, it is expected that the replacement volume will increase significantly in June. At the same time, the source, circulation cost and circulation efficiency of used cars will be improved, the price of used cars will be more close to the people, which will stimulate the growth of market demand and help the inventory of used car dealers to be digested as soon as possible.

　　The market is in a recession zone.

　　In April, the second-hand car market experienced a rare year-on-year double decline in transaction volume and transaction price. The transaction volume of the second-hand car market nationwide was 1,100,600 vehicles, down 16.51% from the previous month and 26.10% from the previous month. At the same time, the average transaction price of used cars continued to fall. Since the average price of used cars reached a peak of 71,800 yuan in December last year, it fell to 68,300 yuan in April this year.

　　Luo Lei, Deputy Secretary-General of china automobile dealers association, believes that the epidemic situation, shrinking market demand, weakening expectations and the decline in purchasing power caused by rising oil prices are all the reasons for the depression of the used car market.

　　In May, the average daily transaction scale was slightly better than that in April, but there was still a gap compared with the same period last year. According to the second-hand car Zhou Du Express published by the Information Department of the Circulation Association, the average transaction volume in the fourth week of May was 53,900, up 5.48% from last week and down 10.75% year-on-year. It is estimated that the overall transaction scale of the used car market in May will be 1.13 million to 1.15 million, an increase of 3% from the previous month and a decrease of 21% from the same period last year.

　　The latest issue released by the Circulation Association also shows that the "China Second-hand Car Managers Index" (UCMI) was 37.7% in May, which is below threshold, and the second-hand car market is still in a recession.

　　According to Lang Xuehong, Deputy Secretary-General of china automobile dealers association, half of used car managers reported that the market demand decreased in May. There is no obvious change in the number of passengers on the used car line, but the number of passengers off the line has decreased to some extent. The reasons for this situation are, on the one hand, that the epidemic prevention and control requires to reduce going out, on the other hand, the used cars traded in the market are still mainly fuel vehicles, and the continuous rise in oil prices has discouraged some consumers.

　　On the whole, the second-hand car market did not perform well in May, and the decrease in the rate of consumers entering the store was still the main reason that affected the sales of second-hand cars. At the same time, with the support of the "May 1" new car price concessions and local government car subsidies, consumers who originally wanted to buy second-hand cars switched to new cars, and the inventory in the saturated state was not released, which led to the extension of inventory turnover time, and it was difficult for car dealers to collect the occupied funds, which increased operational risks.

　　The second-hand car industry as a whole is depressed, and at the level of car dealers, it is difficult to survive. A number of car dealers told reporters that the second-hand car business is now under great pressure, and some cars are afraid to accept and the inventory is not easy to sell.

　　Open up blocking points to promote circulation

　　Although in the past two months, the used car industry has been in trouble. However, in the past decade, except for a slight decline in 2020 due to the epidemic, the transaction volume of used cars has shown positive growth for many years, and the growth rate is much higher than that of new cars. In 2021, the transaction volume of used cars was 17,585,100, with a year-on-year growth rate of 22.7%, the highest in the past decade. The sales ratio of new and used cars in China has reached 1.49∶1, which is rapidly catching up with the sales ratio of new and used cars in mature countries.

　　However, behind the sustained high growth, the blocking point formed by the used car industry over the years still exists. For example, a large number of used cars will be exported from first-tier cities to second-tier to sixth-tier cities and even county areas, but the relocation restriction policy has hindered the circulation of used cars in different places, and various places have imposed emission standards and age restrictions on used cars, resulting in foreign consumers wanting to buy cars but local car owners wanting to sell cars can’t sell them at a good price.

　　The second-hand car industry also faces some problems, such as the failure to establish commodity attributes, restrictions on the business premises of second-hand car enterprises in some areas, and cumbersome approval procedures for adding second-hand car business to automobile distribution enterprises.

　　Many blocking points in the field of used car circulation have become the pain points that hinder the full release of automobile consumption potential. It is precisely because of this that after the release of the Measures, Wang Du, deputy secretary-general of china automobile dealers association, said excitedly: "The Association has worked hard to break the restrictions for more than 10 years. The overall driving effect of lifting the restrictions on the second-hand car market is immeasurable, which is a major benefit for the industry to regain confidence." He believes that the policy emphasizes promoting the commercialization and large-scale circulation of used cars, which will greatly simplify the registration procedures of used cars and completely open up the circulation of used cars.

　　According to the statistics of the Circulation Association, there are more than 60 million vehicles with national five emission standards, accounting for more than 20% of the existing vehicles. The obstacles to the circulation of used cars have broken the ice one after another, greatly enhancing the expectations and confidence of enterprises in the industry.

　　"The second-hand car industry has a strong source of vehicles. First-and second-tier cities are gathering places for high-quality vehicles. Previously, due to the relocation restriction policy, the circulation of high-quality vehicles to the low line was blocked, which inhibited the release of demand for car purchases." Wang Xiaoyu, co-founder and senior vice president of melon seeds used cars, told reporters that the breaking of the restrictions on the circulation area of used cars will enable consumers in low-tier cities to buy high-quality vehicles in high-tier cities, fully releasing the potential of automobile consumption and promoting the upgrading of automobile consumption. At the same time, the smooth sale of second-hand cars in first-and second-tier cities has released the consumer demand for buying new cars and second-hand cars, driven the steady growth of demand for automobile consumption services such as automobile manufacturing and new car sales, and revitalized the entire domestic automobile consumption market.

　　Measures to help warm up

　　After a package of measures and supporting policies to stabilize economic operation were released one after another, all localities took active actions. At the beginning of June, Hebei Province issued a notice, proposing to "completely cancel the restrictions on the movement of small non-operating used cars that meet the national five emission standards, and improve the regulations on the registration, filing and vehicle transaction registration of used car market entities". Sichuan Province also issued a notice, proposing to "lift the restrictions on the movement of small non-operating used cars that meet the national five emission standards throughout the province".

　　According to the investigation of the circulation association, the Yangtze River Delta and the Pearl River Delta are about to release the national five-year restriction, and Tianjin and Hebei Province have already implemented it.

　　"The second half of this year will be the best time to break the restrictions on relocation nationwide. If the second-hand car of Guowu is circulated nationwide, the value-added rate of Guowu will be expected to increase by 5%. " Pan Guoguang, chairman of Guangdong Junweilong Automobile Trading Co., Ltd. said.

　　The clarity of the "Measures" on the commodity attributes of used cars has also greatly simplified the process of operating and trading used cars. Taking the used car of melon seeds as an example, with the cancellation of the relocation restriction policy, the average delivery time of the platform in different places has been shortened by 8 days, and the delivery in different places can be completed within 24 hours at the earliest.

　　Wang Xiaoyu believes that the second-hand car industry is expected to accelerate its recovery in the second half of the year, and the consumer demand will be released in the traditional sales season from September to December.

　　"It is estimated that the transaction volume of used cars is expected to jump to 20 million in 2022. By 2025, the proportion of new and old cars will reach 1: 1. " Lang Xuehong was previously in 2021— At the press conference of 2022 Blue Book of China Automobile Circulation Industry, the industry forecast was released on behalf of the Association.

　　Although the future can be expected under the policy stimulus, the inventory pressure of used car dealers is still relatively high, and the speed of capital withdrawal is slow. According to the survey of circulation association, the overall inventory cycle of used car dealers in May was 47 days. Insiders suggest that car dealers should still maintain a cautious business strategy. In June, some of the delayed consumer demand will be transformed, and the national epidemic prevention situation will continue to improve. It is expected that there will be a wave of rebound in many places, but it is still recommended that used car dealers reasonably control the inventory level and inventory cycle and withdraw funds as soon as possible.