On September 6th, at the autumn conference of Huawei Mate50 series and new products in the whole scene, AITO brand released the pure electric SUV-Wenjie M5 EV. Although the M5 has always been questioned for adopting "backward extended program technology", it has made great contributions to the delivery of the M 5 series in August for the first time. The arrival of the pure electric version is undoubtedly another proof of its own strength.What’s the difference between M5 EV and M5 EV?
In appearance, as a pure electric vehicle, it doesn’t need a huge air intake grille, so the front face is designed with a closed dynamic shark nose, and both sides are equipped with racing-class side-wall diversion air inlets, which is more in line with the style of a pure electric SUV. At the same time, with the headlight group with the shape of "Lion Wake", the overall shape is more concise and full, and it has obvious recognition compared with the extended-range model.
In addition, the new car also adopts the design of hidden door handles, 20-inch aerodynamic wheels and active air intake grille, which brings ultra-low wind resistance of 0.266Cd, which is conducive to improving endurance performance. In terms of color, the exterior color matching is inspired by the dawn powder and warm nebula in the sky, and the interior color matching is added with the unique bird feather red of M5 EV. The elegant and advanced color matching brings a more fashionable feeling.
In terms of power, the Wujie M5 EV is equipped with HUAWEI DriveONE pure electric drive intelligent platform. The total power of the front AC asynchronous motor+rear permanent magnet synchronous Huawei motor four-wheel drive combination is 365kW, and the acceleration of 100 kilometers is 4.55 seconds. It cooperates with the front double wishbone+rear H-arm multi-link aluminum alloy independent suspension combination, and is equipped with HUAWEI DATS dynamic adaptive torque system for the first time, which further improves driving comfort, handling and vehicle endurance.
AITO family’s first pure electric vehicle equipped with HarmonyOS 3 inherits the smooth and easy-to-use features, adds dual-screen collaboration and mobile phone collaboration functions, and provides a worry-free car and charging experience with smart charging. Fourth, the improvement of safety performance: the M5 EV adopts high-standard safety body design, and the key parts of the vehicle body are made of thermoformed steel, which can withstand the pressure of over 1500MPa and ensure the integrity of the cockpit to the greatest extent in the event of collision; The battery core adopts cathode material with high thermal stability and diaphragm fireproof coating technology, and the battery pack meets the IPX9K level of spray characteristics of high-pressure water gun, ensuring battery safety in extreme cases.
What is the market prospect of M5 EV?
These are the highlights of the M5 EV. Especially for the adaptive dynamic torque system, Yu Chengdong is more confident, and his words are not surprising. At the press conference, he said that "at present, there are only two companies in the world, and Huawei". Among the two companies, Huawei is "far ahead".
Perhaps it is the rising sales of the brand in the world that gives Yu Chengdong great confidence. On August 24th, at the delivery ceremony of the M7, Yu Chengdong said: "The M5 EV is the SUV with the highest value in the world." Huangpo’s marketing method of selling melons and boasting has a certain effect on the promotion of new cars. According to Celestial’s announcement, the delivery volume of AITO series reached 10,045 vehicles in August, and the monthly delivery volume exceeded 10,000 for the first time, increasing by 1,277.91% year-on-year. It is the fastest growing smart electric vehicle brand in China. However, extended-range electric vehicles are generally regarded as a transitional product, and pure electric vehicles are the mainstream of the market. Therefore, the M5 EV must be put on the agenda as soon as possible in the product planning of the international brand.
Compared with the extended-range power, the pure electric SUV needs a larger battery pack, and has higher requirements on the three-electric system, body structure and safety performance, so the technical difficulty is by going up one flight of stairs. The launch of the M5 EV is undoubtedly the proof of the advanced ability of the current brand in multi-dimensional integration and optimization, and it already has the comprehensive technical essentials of pure electric SUV, bringing consumers more economical car purchase options.
From the pricing point of view, the price of the standard version of the Wujie M5 EV is 288,600 yuan, and the performance version is 319,800 yuan, which is not much different from the extended-range version. Therefore, for consumers, the choice of car purchase depends on their own use environment. Consumers who can own their own charging piles or have complete and convenient charging facilities around them naturally choose pure electric vehicles, and vice versa, choose extended-range models to enjoy longer endurance on the premise of ensuring good car economy. After the listing, the competitors faced by M5 EV are mainly concentrated on Tang EV, Model Y and ID.6 X series. At present, and have a high brand influence, and the sales volume is rising, but the 300,000 pure electric SUV market is not crowded. Based on the expanding market demand, the new car will have a very good potential.
The current order performance is also very good, which has created this point. In a short period of time, Huawei has more than 30,000 order users of M5 EV, which is enough to prove the attractiveness of the new car. Then, while the orders are pouring in, what is more challenging is the production and delivery capacity of M5 EV. At present, it is in the peak season of sales of gold, nine silvers and ten silvers, and it is also the peak season of buying cars years ago. With the promotion of its own strength and market environment, the M5 EV, which was born at the right time, has helped the sales growth of the brand, and even become the main model of the brand. Such a bright market prospect also makes Yu Chengdong’s big mouth smile more brilliantly. From September 6th, the real car will be displayed in Huawei stores and Celestial User Center, and the test drive will be officially started on September 24th. AITO brand has covered more than 820 Huawei experience centers and Sailis user centers in more than 180 cities. It is estimated that by the end of 2022, the number of experience centers and user centers will expand to more than 1,200.
With such a huge sales network, many new car-making forces are hard to catch up with. AITO brand can gain huge market exposure with a small publicity and marketing cost. Besides stores, it can also spread the M5 EV to major consumers in a short time. Which car brand can do it at present? Therefore, AITO brand can rise in a short time, and besides its own strength, a perfect sales and service network is also indispensable.
As a commodity with long life cycle, complex parts and changeable use environment, automobile is also very important for quality test. If the quality of AITO brand can provide users with a continuous and good car cycle, it will be of great benefit to the development of the brand. As a pure electric SUV born at the right time, the M5 EV is now ready, and we will wait and see the next market performance.